『Creative Slash』のカバーアート

Creative Slash

Creative Slash

著者： Brad Woodard and Dustin Lee
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Have you ever wondered what secrets drive the most profound, successful, famous, and unique creatives?


Then the Creative Slash podcast is for you. We dig deep to discover the high-leverage concepts, philosophies, tools, weird obsessions, and quiet daily routines that fuel their success—the stuff that rarely gets talked about publicly.


You'll get an inside look at what really drives the world's greatest graphic designers, illustrators, and artists through in-depth interviews with creatives who've achieved both creative and financial success.


Hosted by Brad Woodard (bravethewoods.com) and Dustin Lee (retrosupply.co), each episode feels like you're hanging out with us after hours, having the kind of conversations that happen when the work day is done.


You'll walk away with fresh inspiration, new ideas, and practical advice you can actually use in both your creative work and personal life.

© 2026 Creative Slash アート
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  • Ep. 052 – Bill Gardner – Stolen Magic Secrets, a $20 Rock, and Branding for Machines

    Ep. 052 – Bill Gardner – Stolen Magic Secrets, a $20 Rock, and Branding for Machines
    2026/09/03
    There are thousands of magicians who can handle a deck of cards better than David Copperfield. There is one David Copperfield.Bill Gardner has a one-word answer for why, and it turns out to be the same word that explains why one designer’s work gets remembered and another’s gets filed.In this episode, we talk with Bill Gardner — founder of LogoLounge, owner of Gardner Design, and a man who put himself through college as a working magician — about story as the actual engine underneath branding. It opens with how he got into magic in the first place, and ends on whether we are about to start designing brands for AI agents instead of for people.It is part magic-shop origin story, part masterclass in selling design to a CFO, and part quiet argument that the thing you are selling has never really been the picture.In this episode, we talk about:How Bill actually got into magic and why he could only tell the story once the magician whose props he broke into had died.The $20 rock that named an investment firm and why he set it on the table in front of the client before saying anything about design.How to answer a CFO who wants you to prove ROI including why “no, I can’t guarantee that” is the right way to open.Meeting Saul Bass at twenty years old including the thing he discovered walking down that hallway that nobody had ever written down.What happens when AI agents become the audience for branding and whether we will have to design for human consumption and machine consumption at the same time.Whether you are trying to justify your rates, name a company, or work out what is left for human designers once the machines are the ones doing the looking, this is the same question coming at you from five directions. What are people actually buying when they buy design — and what makes any of it worth remembering?ABOUT THE CREATIVEBill Gardner is the owner and creative director of Gardner Design in Wichita, Kansas, which he has been running since 1983. The studio does nothing but branding — roughly 80% of it rebranding — for clients including Cessna, Thermos, Pizza Hut, Coleman, Hallmark, and Wichita State University.He is also the founder of LogoLounge.com, the largest searchable logo archive in the world, now approaching half a million logos submitted by more than 20,000 designers. He has authored fifteen LogoLounge books and has written the annual Logo Trend Report for more than twenty years, which has carried him around the world as a speaker. His newest book is The LogoLounge Guide to Iconic Branding: Trendcasting for Logos that Last.He holds degrees in both business and fine art, collects antique bagatelles, and paid his way through college performing magic.Websitehttps://gardnerdesign.comLogoLoungehttps://www.logolounge.comInstagramhttps://www.instagram.com/logoloungeThe LogoLounge Guide to Iconic Brandinghttps://www.quarto.com/books/9780760398104/the-logolounge-guide-to-iconic-brandingJoin the Creative Slash Newsletter and Get the 5-Part “Off the Record” email series FREEClick here to get the five-part “Off the Record” email seriesNote: If you're looking for hard-earned advice, resources from top creatives, and the products they can't live without, you're going to love this.Brad WoodardBrad is an illustrator and designer behind Brave the Woods, a full-service studio working with clients like PBS Kids, Ford, Target, and USPS. His bold, playful style and heart-led storytelling shine through everything from brand campaigns to children’s books.View Brave the WoodsDustin LeeDustin is the founder of RetroSupply, a shop for retro-inspired brushes, textures, and digital tools used by tens of thousands of creatives from indie artists to major studios. He shares what it’s really like to run a creative business while keeping it small, weird, and intentional.View RetroSupplyCreditsAudio/video editing: Clara Wright Cover art: Brad WoodardIntro animation: Seth AustinIntro music: “Snakes and Fire” (Instrumental) by Pär Hagström
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    1 時間 7 分
  • Ep. 051 – Paul Lukes – Graffiti, Getting Clean, and Why Ugly Design Converts

    Ep. 051 – Paul Lukes – Graffiti, Getting Clean, and Why Ugly Design Converts
    2026/08/28

    Designers spend their careers trying to make things beautiful.

    So what do you do when your boss tears up the polished sign you made for the tip jar, tells you to redo it in crayon, and the ugly one makes more money?

    In this episode, we talk with designer, artist, and reformed graffiti writer Paul Lukes about the road from painting the streets of San Francisco to a career built on craft, community, and a published ethics page. It is a conversation about addiction and recovery, about what graffiti and client work actually have in common, and about why the job is not to make something pretty but to make something that moves people.

    It is part recovery story, part street history, and part very practical argument for designing things that work.

    In this episode, we talk about:

    • The frozen yogurt tip jar and why the ugliest sign in the shop was the one that made the most money.
    • Getting clean after years of trying and relapsing including the ordinary moment in a meeting that finally stuck when nothing else had.
    • How he pulled off his biggest street piece with a little help from the crack dealers working the same corner.
    • Why he put an ethics page on his website and what it did to the kind of clients who reach out.
    • The design influencer pile-ons and why he thinks recreational outrage has become America's new favorite pastime.

    Whether you came up in a scene you had to leave, or you are just tired of making pretty things that do not work, this one goes somewhere. It is about what you keep from the person you used to be, and what a creative career looks like once you stop trying to impress other designers.

    ABOUT THE CREATIVE

    Paul Lukes is a designer, artist, and retired graffiti writer based in Fort Collins, Colorado. He is a senior designer at Bonfire Effect and runs smART minds, the studio he shares with his wife, music journalist Kyle Eustice. His fine art pulls from found materials and street ephemera the way hip hop pulls from records, layering pieces of the past into something new.

    He also started CoLab, a free Colorado design community with close to two hundred members, a Slack channel, and periodic in-person events, built on the idea that everyone grows faster when nobody is gatekeeping.

    Website

    https://smartmindsthinkalike.com

    Instagram

    https://www.instagram.com/culture_conservationist

    LinkedIn

    https://www.linkedin.com/in/paul-lukes-906608134

    Join the Creative Slash Newsletter and Get the 5-Part “Off the Record” email series FREE

    Click here to get the five-part “Off the Record” email series

    Note: If you're looking for hard-earned advice, resources from top creatives, and the products they can't live without, you're going to love this.

    Brad Woodard

    Brad is an illustrator and designer behind Brave the Woods, a full-service studio working with clients like PBS Kids, Ford, Target, and USPS. His bold, playful style and heart-led storytelling shine through everything from brand campaigns to children’s books.

    View Brave the Woods

    Dustin Lee

    Dustin is the founder of RetroSupply, a shop for retro-inspired brushes, textures, and digital tools used by tens of thousands of creatives from indie artists to major studios. He shares what it’s really like to run a creative business while keeping it small, weird, and intentional.

    View RetroSupply

    Credits

    Audio/video editing: Clara Wright
    Cover art: Brad Woodard
    Intro animation: Seth Austin
    Intro music: “Snakes and Fire” (Instrumental) by Pär Hagström
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    1 時間 30 分
  • Ep. 050 – 50 Episodes, Over 40 Creatives, and the Equation We Never Meant to Find

    Ep. 050 – 50 Episodes, Over 40 Creatives, and the Equation We Never Meant to Find
    2026/08/21

    Fifty episodes and over forty interviews in, Brad and Dustin have heard just about every piece of advice a working creative can give. About half of it directly contradicts the other half.

    So they went back through a year of their own transcripts to find out what was actually true underneath all of it.

    In this episode, Brad and Dustin mark Creative Slash’s 50th episode by digging through their own interview archive for the patterns that kept repeating: the formula almost every guest fits without meaning to, the uncomfortable realization that most of the people they admire most are not secretly geniuses, and why sitting across from forty different creatives finally talked them down from their AI anxiety.

    It’s part victory lap, part debrief, and part two hosts realizing they’ve accidentally been running a longitudinal study on what actually makes a creative career work.

    In this episode, we talk about:

    • The “unique value + consistency + adaptability” equation they didn’t set out to find, and why every guest fits it whether they know it or not.
    • Why the show’s best advice always contradicts itself and why hearing two very successful people say the opposite thing is the most reassuring part of the whole show.
    • The design influencer debate that split their own comment section and what it taught them about growth requiring you to give up the thing that made you successful.
    • Why nobody they’ve interviewed is secretly a genius, and the “surface area” theory of staying in the game long enough for opportunity to find you.
    • How their AI anxiety quietly changed over 50 episodes, and the “provenance” idea, with an assist from a stop-motion movie studio, that explains why.

    Whether you’ve listened since episode one or you’re just now hitting play, this one is less a highlight reel than an audit: the patterns that held up after a year of asking the same questions, and the ones neither of them expected to admit out loud.

    Join the Creative Slash Newsletter and Get the 5-Part “Off the Record” email series FREE

    Click here to get the five-part “Off the Record” email series

    Note: If you're looking for hard-earned advice, resources from top creatives, and the products they can't live without, you're going to love this.

    Brad Woodard

    Brad is an illustrator and designer behind Brave the Woods, a full-service studio working with clients like PBS Kids, Ford, Target, and USPS. His bold, playful style and heart-led storytelling shine through everything from brand campaigns to children’s books.

    View Brave the Woods

    Dustin Lee

    Dustin is the founder of RetroSupply, a shop for retro-inspired brushes, textures, and digital tools used by tens of thousands of creatives from indie artists to major studios. He shares what it’s really like to run a creative business while keeping it small, weird, and intentional.

    View RetroSupply

    Credits

    Audio/video editing: Clara Wright
    Cover art: Brad Woodard
    Intro animation: Seth Austin
    Intro music: “Snakes and Fire” (Instrumental) by Pär Hagström
    続きを読む 一部表示
    1 時間 7 分
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