Have you ever caught yourself calling everything you sell an "offer" without really knowing what that word means? In this episode, Jen and Erica break down what an offer actually is and how it fits into a value ladder, the system that moves someone from a free lead magnet all the way up to your highest-ticket offer. They walk through their own value ladders in detail, share real client examples across different industries, and talk honestly about the upsells they still haven't gotten around to automating.

What you'll learn:

• What an offer actually is, and why it's more than just deliverables or a discount.

• What a value ladder is and how it helps grow lifetime customer value.

• The different types of offers in a value ladder: lead magnets, front-end offers, core offers, subscriptions, upsells, and one-time offers.

• How to turn something you already have into a lead magnet instead of creating something new.

• Why giving people too many choices at once can lead to overwhelm and inaction.

• How deciding what kind of business you want to be (Walmart, Target, or a high-end store) shapes your offer strategy.

Do you want to build your own value ladder? Check out our interactive tool. In just 5 minutes you can see the steps you have in place and which rungs have room for a new offer.

Are you interested in attending one of Erica's free webinars? Find out more HERE.

Connect with Jen and Erica

We'd love to connect with you. Come join us on social media, grab one of our free resources, or find out more about our businesses.

Jen Howat, Build it Better Communications

builditbetterco.com
Instagram: @jenhowat

Erica Bollinger, The Mustard Seed Agency

themustardseedagency.com

Instagram: @themustardseedagency