Creating an Agency Blueprint & Future of Social
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
Creating an Agency Blueprint & Future of Social
-
ナレーター：
-
著者：
In this episode of The Edge of Influence, host Iman Issa, Co-Founder and Managing Partner of North Seventy Five is joined by Mike Khouri, CEO of tactical, to talk about the future of social and Tactical's newly launched report, Build Your World.
Mike explains why he stripped the agency back from 17 services to three, and how a deep dive into Hollywood's creative systems led to a new methodology built around "effective entertainment" - the idea that social platforms aren't really social at all, but interest-led entertainment engines.
The conversation covers world-building over trend-chasing, why brands should focus on retention rather than fleeting attention, how cultural lanes and recurring characters build brands over time, and what it actually takes for an independent to define its own DNA.
Production Credits:
Presented by: Iman Issa
Editor: Ian Carless
Executive Producers: Iman Issa & Ian Carless
Produced by: North Seventy Five & Poddworx Dubai