BUILDING AND PROTECTING YOUR BUSINESS WORTH

Podcast Episode Summary & Guest Brief

Episode Guest | Brian C. Traichel — Founder, My Target Client
Guest Focus | B2B Business Strategist | Brand Voice Consultant
Episode Theme | Positioning Professionals for Sales Using LinkedIn
Recording Date | Tuesday, September 22, 2026 — 9:00 AM PST (Zoom)
Format | 15–20 minutes, 3–5 core discussion areas
Host | Thomas J. Perrone, CLU, CIC

Guest Bio

Brian C. Traichel is the Founder of My Target Client, working with professionals under the banner "Positioning Professionals for Sales Using LinkedIn." He has used LinkedIn as a business development platform since 2006 and now advises clients on brand voice, relationship-based outreach, and using AI to support — not replace — genuine connection.

• Phone: 619-887-0932

• Email: briantraichel@gmail.com

• LinkedIn: linkedin.com/in/briantraichel

Discussion Questions

1. You've been on LinkedIn since 2006 — before most people even knew what it was for. What's changed the most about how it actually works for business development?

2. A lot of people think of you as “the LinkedIn guy,” but you've said you're really not. So how do you describe what you actually do?

3. What's the biggest thing business owners get wrong about LinkedIn — the thing that's actually costing them opportunities without them realizing it?

4. Everyone talks about content and posting more. You seem to disagree with that advice. What's your actual take on how much someone should be posting?

5. If someone's about to have a first call with a new connection, what should they do in the ten minutes before that call to actually walk in prepared?

6. You use AI as part of your process now. Where does that actually fit into building a real relationship with someone — doesn't that feel like it defeats the purpose?

7. How do you find the right people to reach out to in the first place? What does that actually look like day to day?

8. A lot of people are afraid to reach out to someone they haven't talked to in years, or who they feel like they “missed their shot” with. What's your advice there?

9. You talk a lot about quality over quantity — going deep instead of wide. How does someone know if they're spreading themselves too thin on this platform?

10. If someone's listening to this and wants to get serious about LinkedIn for business development, what's the first thing they should do this week?

Host Contact

Thomas J. Perrone, CLU, CIC

President & Founder, New England Consulting Group of Guilford, Inc.

Email: tperrone@necgginc.com

Phone: 203-530-6615