I interviewed Eric Decker aka Airrack about his wild journey to 17M subscribers. Thanks .Store for sponsoring, get your .Store domain for $0.99: https://go.store/jon125 (code: JON25)

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0:00 Pressure, Money & Mistakes
8:55 Creative Process: Then vs Now
11:46 Inside Airrack's Ideas & Pitches
19:12 How To Identify & Innovate on Trends
25:32 Creating Formats To Repeat
35:04 Budget Per Video: Then vs Now
39:46 Focus on A Plots, Not B Plots
43:29 Improving Your Intros
46:59 What Sponsors Think
48:14 Why Mack Left
57:24 Learning from Controversy
1:08:20 Overhauling Everything
1:20:45 Airrack’s Best Business Tips
1:23:25 Income Breakdown
1:27:20 Starting Smarter Creator Businesses
1:39:08 Future of Airrack

I interviewed Lucas and Curtis Nicotra (aka “Sticks”) who went from working for Mark Rober to making movies for MrBeast, Ryan Trahan & more. Thanks Shopify for sponsoring, get free trial: https://www.shopify.com/Youshaei

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00:00 First Viral Videos, Lessons & Breakthroughs

7:37 Risking It All for Airrack

12:20 Surprising Ryan Trahan in 1 Week

21:34 Negotiating with Mark Rober

33:04 Sticks Breaks Down Their Packaging

39:58 The Turning Point: Creator Commercials

44:56 Breakdown of Joyride Commercial

47:26 Filmmaking on YouTube

51:36 How Sticks Made Videos with Mark Rober

1:01:24 Leaving Mark Rober

1:05:50 Making the MrBeast Movie

1:19:45 Filmmaking Tips for YouTube

1:34:08 Building The Sticks Team

1:35:24 How Sticks Makes Money

1:36:55 Making the Feastables Movie

1:41:16 Closing Thoughts

I interviewed YouTube CEO Neal Mohan as they launch 30+ updates to ask him your biggest questions. Get our free YT Hack Pack with our best tips, tools & templates: https://www.YTHackPack.com

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(0:00) New updates to get more views

(10:21) New updates to make more money

(19:47) How Does Algo Treat AI Content?

(28:55) Truth about AI Age-Gating

(34:52) YouTube on TV

(39:01) More Big Updates from YT

Sticks breaks down their movie starring MrBeast to launch Feastables’ brand-new chocolate milk. Thanks Feastables for sponsoring: grab the new chocolate milk now at Walmart, 7-Eleven, and Speedway nationwide. Get our free YT Hack Pack with the best tools, templates, and tips to grow on YT: https://www.ythackpack.com/ Join my Discord of 6,500 creators helping each other grow: Discord Join my newsletter for latest creator news & tips: https://created.news

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Danny Duncan and I showed 3 YouTubers how to improve their videos so you can learn too. Thanks Spotter Studio for sponsoring, get your Free Trial and Bonus Roast: https://partner.spotterstudio.com/jon Get your .Store domain for your merch store for $0.99: https://go.store/jon2025 (code: JON2025)

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(0:00) Intro

(0:58) Roast 1: Sneaking Into NHL Game

(8:15) Roast 2: I Survived Riding a Bull

(18:03) Roast 3: How To Lose 25 Pounds in 2025

I interviewed one of YouTube's smartest business minds, Codie Sanchez, who shared a ton of specific tips and tools to make it as a creator. Thanks Thinkific for sponsoring, get started here: https://try.thinkific.com/o8x1mvptypwj

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(0:00) Who is Codie Sanchez?(1:40) Why Finance Content Gets A Bad Rap(3:55) How Codie Beats Burnout(9:49) Writing Like Codie Sanchez(14:33) Codie’s Tactics To Go Viral(17:56) How Codie Runs YouTube With Notion(28:01) Turning Viewers Into Community(30:55) Want Codie's Notion Templates?(31:35) Building Process With Notion(34:45) Breaking Down Codie’s Businesses(39:30) Why Codie Says No To Brand Deals(43:57) Launching A Newsletter in 2025(49:59) 6 Ways To Structure Brand Deals(1:01:18) Codie’s Income Breakdown(1:03:16) Building Deals As A Creator(1:07:46) Earning $500K For Public Speaking(1:13:00) Why Codie Sells a $10,000 Course(1:21:44) Reality of Running A Business(1:25:35) Codie’s Biggest Regret(1:27:51) Codie’s Journalism on the US-Mexico Border

Behind the scenes with Steph Curry, MrBeast, Kevin Durant, and more. Get 2 months free of Linktree Pro for creators: http://linktr.ee/youshaei

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We went behind-the-scenes with Jimmy Donaldson (aka MrBeast) as he shot his next video in the "Beat Ronaldo, Win $1,000,000" series of Pros vs Joes except this time the video featured the Golden State Warrior's Steph Curry alongside Neymar, Giannis Antetokounmpo, Damian Lilliard, and more in a video titled "Beat Neymar, Win $1,000,000." Beyond the shoot, we also spend time with the NBA's biggest stars, podcasts like All The Smoke co-hosts Matt Barnes and Stephen Jackson and journalists like Shams Charania to find out just how much YouTube has changed the NBA culminating in MrBeast's $100,000 halftime show where a lucky fan hit a halfcourt shot.

In their 1st ever interview, the Stokes Twins talk about going from homeless to building YouTube's 2nd biggest channel and open up about everything. Get 3 months free of OpusClip, my favorite editing tool: https://opus.pro/jon

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(0:00) Who Are The Stokes Twins?

• (1:51) Buying $14M Mansion to Film Videos

• (4:23) Starting Out Homeless

• (7:45) Stealing vs Inspiration?

• (22:03) Cost Per Video

• (23:57) Spending $1M on a Video

• (26:46) Growing The Team

• (28:33) Convincing Alan To Do YouTube

• (34:13) How Do You Split Responsibilities

• (36:40) Biggest Fight?

• (38:51) Fake Bank Robbery: Press, Reactions & Lessons Learned

• (58:28) 50M Views Per Day

• (1:00:39) Earning $5M+ Per Year on AdSense

• (1:02:53) Joining Brent Rivera’s crew

• (1:12:13) $20M Net Worth

• (1:13:08) Spending $10M Per Year On Videos

• (1:16:26) Why Don’t You Take Brand Deals?

• (1:20:42) 1M Subscribers from a Short

• (1:23:02) Stokes Twins Break Down Their Video

• (1:24:27) The Truth About Alex’s Weight Gain

• (1:26:23) Writing 18 Page Scripts

• (1:28:41) Closer Look at YT Analytics

• (1:31:12) Collabing With MrBeast

• (1:35:26) Launching Products

• (1:37:00) The Average Stokes Twins Fans

• (1:41:47) Impact of Losing Their Grandfather

• (1:49:10) Final Words & Gift For Jon