I interviewed Jordan and Salish Matter on how they built one of YouTube's biggest channels — and the challenges that came with it. Thanks Thinkific for sponsoring, sign up: https://try.thinkific.com/o8x1mvptypwj

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0:00 - YouTube’s Biggest Family Channel

2:13 - How Much Does Salish Make?

12:30 - Jordan’s Early Photography Career

14:47 - The Dark Side of Family Channels

20:13 - How Salish Grew The Channel

21:16 - How Involved Is Salish?

23:32 - Jordan And Salish’s Relationship On Set

28:46 - Pressure To Put Salish’s Life Online

33:53 - The American Dream Mall Controversy

39:28 - Reactions To Criticism

44:46 - BTS On A Jordan Matter Shoot

53:36 - Jordan And Salish’s Relationship Off-Camera

1:00:00 - Will Salish Quit YouTube?

1:02:58 - Why Jordan Feels Ignored

1:07:26 - Salish’s Career After YouTube & Hudson Matter

1:13:54 - Why Isn’t The Channel Called Salish Matter?

1:15:29 - Jordan Matter’s Advice For Creators

1:22:10 - How To Pivot As A Creator

1:25:07 - What Salish & Jordan Have Learned From Each Other

1:27:09 - Final Thoughts

I asked Airrack to break down one of his biggest pranks ever: arresting KSI. Try OpusClip's new AutoPilot tool, one of the most innovative tools for creators: https://www.opus.pro/contact-autopilot ...Also, get my free YT Hack Pack with our best tips & templates to grow on YT: https://www.ythackpack.com/

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0:00 - How Airrack Preps for Videos3:06 - Hiring Real Cops5:11 - Setting Up the Cameras6:51 - Inside Man9:16 - Going Undercover10:44 - “He Has No Idea This Is Happening”14:06 - Finding the Right Details15:40 - Fighting the Police17:29 - Point of No Return20:01 - “Only Time I Get Nervous”22:22 - How the Sausage Is Made23:36 - Trying to Buy Punk’d25:16 - Don’t Arrest Me

I asked MrBeast and Mark Rober to break down their empires from content to products to experiences just like Walt Disney did in 1957. Thanks Shopify for sponsoring, get your free trial: https://www.Shopify.com/Youshaei

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0:00 - Inside Jimmy & Mark’s Empires2:17 - Jimmy’s YouTube Channels: Old & New3:02 - Beast Land: Is America Next?5:45 - Announcing MrBeast Financial7:30 - MrBeast’s Big Software Play8:59 - Writing Books11:03 - Testing Ideas for Beast Games11:47 - Feastables, Merch, Lunchly & More13:57 - Developing New Talent15:44 - $5B Valuation18:07 - Mark’s Biggest Videos21:16 - Mark’s YouTube Thumbnail Strategy22:45 - Rejecting $50M26:12 - Mark’s “Trilogy” of Products28:46 - Brand Deals30:28 - Creative Process for Shorts32:40 - Brand Deals (Continued)34:07 - New Netflix Show37:26 - IRL Experiences41:54 - $55M Classroom…For Free45:01 - “Most Important Thing I’ll Do”

I asked Linus how he built one of YT's biggest tech channels and nearly went broke. Thanks Dropbox for sponsoring, see how Dropbox can help your team create faster: https://bit.ly/jonyoushaeidropbox

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0:00 Real Talk & Declining Views

3:39 Looking at Linus' YT Earnings & Views

7:57 Handling Conflicts Of Interests

12:50 Why Nvidia Stopped Sponsoring Linus

15:58 Why Apple Hates Linus

18:26 Linus’ Advice to New Creators

20:17 Responding To Criticism

24:24 How LTT Catches Errors

28:53 More Advice For YouTubers

31:03 Income Breakdown

34:38 Tips for Brand Deals

39:22 Growing Merch To 55% Of Revenue

43:29 Turning Down $100M Offer To Sell Channel

49:51 Launching LTT…Then Almost Going Broke

55:42 Building Team from Day 11:10:57 Most Stressful Moment

1:14:23 Linus’ Prediction & Thoughts on AI

I interviewed Eric Decker aka Airrack about his wild journey to 17M subscribers. Thanks .Store for sponsoring, get your .Store domain for $0.99: https://go.store/jon125 (code: JON25)

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0:00 Pressure, Money & Mistakes
8:55 Creative Process: Then vs Now
11:46 Inside Airrack's Ideas & Pitches
19:12 How To Identify & Innovate on Trends
25:32 Creating Formats To Repeat
35:04 Budget Per Video: Then vs Now
39:46 Focus on A Plots, Not B Plots
43:29 Improving Your Intros
46:59 What Sponsors Think
48:14 Why Mack Left
57:24 Learning from Controversy
1:08:20 Overhauling Everything
1:20:45 Airrack’s Best Business Tips
1:23:25 Income Breakdown
1:27:20 Starting Smarter Creator Businesses
1:39:08 Future of Airrack

I interviewed Lucas and Curtis Nicotra (aka “Sticks”) who went from working for Mark Rober to making movies for MrBeast, Ryan Trahan & more. Thanks Shopify for sponsoring, get free trial: https://www.shopify.com/Youshaei

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00:00 First Viral Videos, Lessons & Breakthroughs

7:37 Risking It All for Airrack

12:20 Surprising Ryan Trahan in 1 Week

21:34 Negotiating with Mark Rober

33:04 Sticks Breaks Down Their Packaging

39:58 The Turning Point: Creator Commercials

44:56 Breakdown of Joyride Commercial

47:26 Filmmaking on YouTube

51:36 How Sticks Made Videos with Mark Rober

1:01:24 Leaving Mark Rober

1:05:50 Making the MrBeast Movie

1:19:45 Filmmaking Tips for YouTube

1:34:08 Building The Sticks Team

1:35:24 How Sticks Makes Money

1:36:55 Making the Feastables Movie

1:41:16 Closing Thoughts

I interviewed YouTube CEO Neal Mohan as they launch 30+ updates to ask him your biggest questions. Get our free YT Hack Pack with our best tips, tools & templates: https://www.YTHackPack.com

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(0:00) New updates to get more views

(10:21) New updates to make more money

(19:47) How Does Algo Treat AI Content?

(28:55) Truth about AI Age-Gating

(34:52) YouTube on TV

(39:01) More Big Updates from YT

Sticks breaks down their movie starring MrBeast to launch Feastables’ brand-new chocolate milk. Thanks Feastables for sponsoring: grab the new chocolate milk now at Walmart, 7-Eleven, and Speedway nationwide. Get our free YT Hack Pack with the best tools, templates, and tips to grow on YT: https://www.ythackpack.com/ Join my Discord of 6,500 creators helping each other grow: Discord Join my newsletter for latest creator news & tips: https://created.news

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