I interviewed Eric Decker aka Airrack about his wild journey to 17M subscribers. Thanks .Store for sponsoring, get your .Store domain for $0.99: https://go.store/jon125 (code: JON25)

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0:00 Pressure, Money & Mistakes
8:55 Creative Process: Then vs Now
11:46 Inside Airrack's Ideas & Pitches
19:12 How To Identify & Innovate on Trends
25:32 Creating Formats To Repeat
35:04 Budget Per Video: Then vs Now
39:46 Focus on A Plots, Not B Plots
43:29 Improving Your Intros
46:59 What Sponsors Think
48:14 Why Mack Left
57:24 Learning from Controversy
1:08:20 Overhauling Everything
1:20:45 Airrack’s Best Business Tips
1:23:25 Income Breakdown
1:27:20 Starting Smarter Creator Businesses
1:39:08 Future of Airrack

I interviewed Lucas and Curtis Nicotra (aka “Sticks”) who went from working for Mark Rober to making movies for MrBeast, Ryan Trahan & more. Thanks Shopify for sponsoring, get free trial: https://www.shopify.com/Youshaei

Get our free YT Hack Pack with our best tips, tools & templates: ⁠https://www.YTHackPack.com

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00:00 First Viral Videos, Lessons & Breakthroughs

7:37 Risking It All for Airrack

12:20 Surprising Ryan Trahan in 1 Week

21:34 Negotiating with Mark Rober

33:04 Sticks Breaks Down Their Packaging

39:58 The Turning Point: Creator Commercials

44:56 Breakdown of Joyride Commercial

47:26 Filmmaking on YouTube

51:36 How Sticks Made Videos with Mark Rober

1:01:24 Leaving Mark Rober

1:05:50 Making the MrBeast Movie

1:19:45 Filmmaking Tips for YouTube

1:34:08 Building The Sticks Team

1:35:24 How Sticks Makes Money

1:36:55 Making the Feastables Movie

1:41:16 Closing Thoughts

I interviewed YouTube CEO Neal Mohan as they launch 30+ updates to ask him your biggest questions. Get our free YT Hack Pack with our best tips, tools & templates: https://www.YTHackPack.com

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(0:00) New updates to get more views

(10:21) New updates to make more money

(19:47) How Does Algo Treat AI Content?

(28:55) Truth about AI Age-Gating

(34:52) YouTube on TV

(39:01) More Big Updates from YT