You have an idea you've been thinking about for years. Maybe people have even told you they want it. So why haven't you made it happen?

Creating something new means taking a risk. What if nobody shows up? What if it doesn't work? What if you're not the right person to do it? But what if the thing you're afraid to create could bring more happiness, connection, and meaning into your life—and someone else's?

After finally bringing two long-imagined events to life, Dr. J.J. Peterson reflects on what he learned from Arthur Brooks, former Disney innovation leader Duncan Wardle, and a six-year-old storyteller about creativity, courage, and what becomes possible when we invite other people into our imagination.

What This Explores

• Why we hesitate to create things we care about, even when people want them

• How creativity contributes to enjoyment, satisfaction, and meaning

• Why you might be more creative than you give yourself credit for

• How asking "What if?" can open possibilities you've stopped considering

• What becomes possible when you create something others can participate in

Become the Obvious Choice

After a sold-out first event, Become the Obvious Choice returns December 4 in Nashville. Join J.J., Julie Firth, and Sonia Widham for a day of working through real business challenges alongside other entrepreneurs.

Learn more: https://become-the-obvious-choice.com/

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