Una conversación que te va a remover por dentro. José María Batalla, fundador de Casa de Carlota, nos cuenta cómo pasó de crear anuncios para multinacionales a revolucionar el mundo creativo con personas con síndrome de Down.

🎯 EN ESTE EPISODIO:

Descubrirás la historia real detrás de proyectos para Nike, la diferencia entre propósito auténtico y marketing vacío, y por qué la inclusión real no es caridad sino la mejor estrategia de negocio.

José María comparte momentos íntimos: desde la conversación que cambió su vida con Raúl (quien repartía correo y soñaba ser creativo), hasta cómo una chica que colecciona letras en tuppers creó diseños para una de las marcas más grandes del mundo.

La frase que te va a quedar resonando: "Si tu trabajo no cambia la vida de las personas, solo es un trabajo."

Una charla sobre creatividad sin prejuicios, empresas con alma real, y cómo cambiar el mundo empezando por cambiarte a ti mismo.

Is it possible to humanize business without sacrificing profitability?

In this powerful edition of Create What Matters, Toby Haug, Chief Happiness Officer and expert in corporate cultural transformation, joins us to explore the future of work and leadership. With years of experience helping organizations create more human cultures, Toby debunks the idea that happiness and productivity are incompatible.

In this Create What Matters conversation, we explore why employee wellbeing is a critical business metric, how to effectively measure organizational happiness, and why empathetic leadership is becoming the most important competitive advantage of the 21st century. Toby shares real transformation cases and reveals the strategies that have worked to create work environments where people flourish.

The conversation also addresses the impact of technology on workplace wellbeing, how to navigate generational change in work expectations, and practical strategies for leaders who want to create more human cultures without compromising business results.

This Create What Matters episode dives deep into the work of humanizing business and demonstrates how companies can create meaningful impact while achieving sustainable success.

Key Topics: Empathetic leadership, corporate culture, organizational wellbeing, cultural transformation, workplace happiness, human productivity, emotional intelligence, future of work.

Guest: Toby Haug - Chief Happiness Officer, expert in business humanization, specialist in organizational cultural transformation.

Perfect for: Business leaders, HR managers, entrepreneurs, organizational coaches, professionals interested in creating more human work cultures, and anyone seeking to understand how to balance wellbeing and business results.

This episode is part of "Create What Matters," where we explore impact beyond profits and challenge conventional narratives of the business world through meaningful conversations about humanizing business and creating sustainable change.

Connect with Toby Haug:https://www.linkedin.com/in/tobias-haug-a7b0644/

Join Ale and Leti as they sit down with powerhouse Dominican-American entrepreneur Hilda Perez, co-founder of Savvy Marketing for Good and CEO of Salud. In this inspiring conversation, Hilda shares her journey of building a 35-year legacy wellness company rooted in community, cultural heritage, and food equity. From surviving business fires and pandemics to climbing Mount Kilimanjaro, discover how authentic values-driven leadership creates lasting impact beyond profit. Perfect for aspiring social entrepreneurs and anyone seeking to create what matters.

Connect with Hilda and her work at Salud

https://www.linkedin.com/in/hildamperez?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

Salud.co

¿Está la sostenibilidad empresarial llena de teatro corporativo?

Antonio Morales, cofundador de Skills for Impact y veterano de Telefónica, Coca-Cola y Waze, se une a nosotros para desmantelar los mitos más grandes sobre sostenibilidad empresarial. Desde su experiencia transformando corporaciones hasta entrenar a la próxima generación de líderes, Antonio revela verdades incómodas que la industria prefiere no admitir.

Exploramos por qué las empresas realmente sostenibles no necesitan hablar de sostenibilidad, el problema de "pagar los pecados" con créditos de carbono, y cómo el ego de los líderes bloquea el cambio real. Antonio comparte casos reales de transformación empresarial y explica por qué el cambio climático es un tema financiero, no ideológico.

La conversación también aborda la tensión generacional en las empresas modernas, el papel de la inteligencia artificial en la sostenibilidad, y consejos prácticos para ser consumidores más responsables sin caer en el perfeccionismo paralizante.

Temas clave: Greenwashing vs. sostenibilidad real, tensión generacional, transformación empresarial, consumo responsable, liderazgo sostenible, inteligencia artificial, cambio climático como riesgo financiero.

Invitado: Antonio Morales - Cofundador de Skills for Impact, ex-ejecutivo de Telefónica, Coca-Cola y Waze, experto en sostenibilidad empresarial.

Perfecto para: Líderes empresariales, emprendedores, profesionales de sostenibilidad, consumidores conscientes, y cualquiera que quiera entender la realidad detrás del discurso corporativo sobre sostenibilidad.

Este episodio es parte de "Create What Matters", donde exploramos el impacto más allá de las ganancias y desafiamos las narrativas convencionales del mundo empresarial.

Is corporate sustainability mostly theater?

Sustainability expert Sarah Heaney joins us to expose the uncomfortable truths behind greenwashing. From her research revealing that companies spend 500% more marketing their green efforts than implementing them, to her shocking McDonald's study findings, Sarah breaks down why authentic impact is so rare—and what gives her hope.

We explore the psychology of corporate leadership, real brand case studies, and discuss whether consumers or corporations should drive change. Sarah's journey from nutrition studies to fighting greenwashing via coffee farms and corporate consulting rooms offers both brutal honesty and surprising optimism.

Key Topics: Greenwashing detection, corporate ego, authentic storytelling, consumer responsibility, sustainability communication, brand authenticity, ESG reality check.

Guest: Sarah Heaney - Sustainability communication expert, former corporate consultant, and founder of Impact Food Brands.

Perfect for: Business leaders, sustainability professionals, conscious consumers, and anyone tired of corporate green theater.

In this episode of Create What Matters, hosts Ale and Leti sit down with Scott Paterson, a creative leader with 30 years of experience helping organizations design new ways to solve city challenges. Scott, founder of Adventure Ventures, former IDEO, and consultant for governments and startups worldwide, shares his unique perspective on impact beyond profit.

From his work with Singapore's Ministry of Manpower to creating the "Department of Doing" in Gainesville, Scott reveals how design thinking can transform the often opaque world of government and public service. He discusses the three types of innovation, the importance of systemic thinking, and why being a "reluctant optimist" is essential for anyone wanting to create meaningful change.

The conversation explores the intersection of design, economics, and law in creating sustainable urban solutions, the value of curiosity and critical thinking in uncertain times, and practical advice for young people seeking to make a difference beyond traditional career paths. Scott also shares insights from his podcast "Possibility Hours" and his essay "Seeing Upside Down and Around Corners," offering a fresh perspective on how to spot opportunities where others see only problems.

Whether you're interested in urban planning, design thinking, social innovation, or simply want to understand how to create impact in complex systems, this episode offers valuable insights for anyone looking to design a better future.

¿Y si te dijéramos que una cena puede cambiar 1200 vidas?

En esta edición de Impact Beyond Profit, Alexandra Maldonado nos demuestra el poder transformador de seguir tu propósito sin límites.

Cuando encontró su misión en un terminal de buses lleno de refugiados venezolanos, no sabía que esa arepa compartida se convertiría en una revolución silenciosa de amor y esperanza.

Esta es la historia de:

✨ Cómo $150 pueden reescribir el futuro de una familia completa

✨ El grafiti de "más amor" que se volvió filosofía de vida

✨ Un "mapa invisible" que salva mujeres en rutas peligrosas

✨ La activista con una misión creando un efecto dominó de cambio y oportunidad para mujeres y familias migrantes venezolanas.

Las Reinas Pepiadas: de 10 mujeres a 1200 en 7 años. Prueba viviente de que cuando sigues tu propósito con determinación absoluta, el impacto se multiplica .

Una conversación que te hará repensar qué significa realmente vivir con propósito y te recordará que tú también tienes el poder de cambiar el mundo.

Porque el verdadero impacto comienza cuando decides que las vidas importan más que todo lo demás.

In this illuminating episode of Create What Matters, we welcome back Kevin Hawkins, VP of Design at Monta, to explore the powerful intersection of design, technology, and environmental impact. Kevin shares how thoughtful UX/UI design is accelerating the transition to electric vehicles while addressing users' anxiety and concerns about adoption.

From reducing CO2 emissions to creating intuitive interfaces that drive sustainable behavior, Kevin reveals how Monta's approach to design is transforming the EV ecosystem across 22 countries. He discusses the psychological aspects of helping users adapt to new technology, the importance of data-driven decision making, and how local cultural differences affect EV adoption rates around the world.

Discover how green tech companies balance business success with meaningful environmental impact, and learn about innovative concepts like the Power Bank that are making sustainable transportation more accessible to everyone. Whether you're interested in sustainability, design thinking, or the future of mobility, this conversation offers valuable insights into how purposeful design can create positive change for our planet.

#GreenTech #SustainableDesign #ElectricVehicles #ClimateAction #UXDesign #CreateWhatMatters