Una conversación que te va a remover por dentro. José María Batalla, fundador de Casa de Carlota, nos cuenta cómo pasó de crear anuncios para multinacionales a revolucionar el mundo creativo con personas con síndrome de Down.

🎯 EN ESTE EPISODIO:

Descubrirás la historia real detrás de proyectos para Nike, la diferencia entre propósito auténtico y marketing vacío, y por qué la inclusión real no es caridad sino la mejor estrategia de negocio.

José María comparte momentos íntimos: desde la conversación que cambió su vida con Raúl (quien repartía correo y soñaba ser creativo), hasta cómo una chica que colecciona letras en tuppers creó diseños para una de las marcas más grandes del mundo.

La frase que te va a quedar resonando: "Si tu trabajo no cambia la vida de las personas, solo es un trabajo."

Una charla sobre creatividad sin prejuicios, empresas con alma real, y cómo cambiar el mundo empezando por cambiarte a ti mismo.

Is it possible to humanize business without sacrificing profitability?

In this powerful edition of Create What Matters, Toby Haug, Chief Happiness Officer and expert in corporate cultural transformation, joins us to explore the future of work and leadership. With years of experience helping organizations create more human cultures, Toby debunks the idea that happiness and productivity are incompatible.

In this Create What Matters conversation, we explore why employee wellbeing is a critical business metric, how to effectively measure organizational happiness, and why empathetic leadership is becoming the most important competitive advantage of the 21st century. Toby shares real transformation cases and reveals the strategies that have worked to create work environments where people flourish.

The conversation also addresses the impact of technology on workplace wellbeing, how to navigate generational change in work expectations, and practical strategies for leaders who want to create more human cultures without compromising business results.

This Create What Matters episode dives deep into the work of humanizing business and demonstrates how companies can create meaningful impact while achieving sustainable success.

Key Topics: Empathetic leadership, corporate culture, organizational wellbeing, cultural transformation, workplace happiness, human productivity, emotional intelligence, future of work.

Guest: Toby Haug - Chief Happiness Officer, expert in business humanization, specialist in organizational cultural transformation.

Perfect for: Business leaders, HR managers, entrepreneurs, organizational coaches, professionals interested in creating more human work cultures, and anyone seeking to understand how to balance wellbeing and business results.

This episode is part of "Create What Matters," where we explore impact beyond profits and challenge conventional narratives of the business world through meaningful conversations about humanizing business and creating sustainable change.

Connect with Toby Haug:https://www.linkedin.com/in/tobias-haug-a7b0644/

Join Ale and Leti as they sit down with powerhouse Dominican-American entrepreneur Hilda Perez, co-founder of Savvy Marketing for Good and CEO of Salud. In this inspiring conversation, Hilda shares her journey of building a 35-year legacy wellness company rooted in community, cultural heritage, and food equity. From surviving business fires and pandemics to climbing Mount Kilimanjaro, discover how authentic values-driven leadership creates lasting impact beyond profit. Perfect for aspiring social entrepreneurs and anyone seeking to create what matters.

Connect with Hilda and her work at Salud

https://www.linkedin.com/in/hildamperez?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

Salud.co