Growth often begins the moment we admit the current container can no longer hold what wants to emerge. Amy shares the behind-the-scenes evolution of Create Magic at Work and the birth of Magic Thread Media, a podcast network created to give expansive voices the space they deserve. Rooted in spiritual intelligence, creative courage, and deep listening, the reflection honors what has been built while allowing form to change, making room for new rhythms, new shows, and a broader constellation of conversations. What remains constant is a commitment to conscious work, soulful inquiry, and following the discernment that says it is time.

About Amy:

Amy Lynn Durham, known by her clients as the Corporate Mystic, is the founder of the Executive Coaching Firm, Create Magic At Work®, where they help leaders build workplaces rooted in creativity, collaboration, and fulfillment. A former corporate executive turned Executive Coach, Amy blends practical leadership strategies with spiritual intelligence to unlock human potential at work.

She’s a certified Executive Coach through UC Berkeley & the International Coaching Federation (ICF) In addition, Amy holds coaching certifications in Spiritual Intelligence (SQ21), the Edgewalker Profile, and the Archetypes of Change . In addition to being the host of the Create Magic At Work® podcast, Amy is the author of Create Magic At Work®, Creating Career Magic: A Daily Prompt Journal and the founder of Magic Thread Media™. Through her work, she inspires intentional leadership for thriving workplaces and lives where “magic” becomes reality.

Connect with Amy:

https://createmagicatwork.net/

https://www.linkedin.com/company/create-magic-at-work

https://www.facebook.com/112951637095427

https://www.instagram.com/createmagicatwork

https://www.youtube.com/channel/UCnEm4h3fUgaq8qgvZpz6dGg

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Mentioned in this episode:

This show was brought to you in part by the Magic Thread Media Network. To learn more visit: https://magicthreadmedia.com/

Most professionals believe their work should speak for itself until they realize opportunity favors those who are understood, not just competent. In a grounded, candid conversation, Shauna Van Mourik explores why personal branding is no longer about self-promotion, but about clarity, connection, and translating internal value into external opportunity. Together, the discussion reframes personal brand as a deeply human practice rooted in values rather than vanity, offering leaders a realistic path to visibility that feels aligned, sustainable, and true to who they already are.

Key Takeaways:

1. When Competence Stops Converting – Understand why expertise alone no longer guarantees recognition, advancement, or trust.
2. Internal Value vs External Signaling – Learn how unseen impact creates frustration and how to bridge that gap with clarity.
3. Why Soft Skills Are Performance Skills Now – Discover why human connection has become a differentiator, not a bonus.
4. Personal Branding Without Self-Promotion – See how visibility can be built without chest-beating or burnout.
5. The Reality of Being Seen at Work – Explore why even high-level leaders can remain invisible inside large organizations.
6. Talking About What Matters – Notice how sharing what’s already alive inside you creates momentum and resonance.

About the Guest:

Shauna Van Mourik is a marketing strategist, speaker, and host of Marketing Rebels, a podcast with 150+ episodes challenging outdated marketing norms for coaches and therapists. A #1 international bestselling author and featured expert on 22+ stages and podcasts, she’s helped 100+ women service-based entrepreneurs clarify their messaging, streamline their marketing, and grow businesses that actually feel good to run. Shauna blends marketing psychology, neuroscience, and bold creativity to help clients attract aligned clients, charge their worth, and build brands that feel like home.

Website: https://www.shaunaleigh.com

YouTube: https://youtube.com/@ShaunaLeighVM

TikTok: https://www.tiktok.com/@sla.marketingconfidence

Instagram: www.instagram.com/sla.marketingconfidence

LinkedIn: https://www.linkedin.com/in/shaunavanmourik-slamarketingconfidence/

Facebook page: https://www.facebook.com/SLAMarketingConfidence

Facebook profile: https://www.facebook.com/PrettyChicken/

About Amy:

Amy Lynn Durham, known by her clients as the Corporate Mystic, is the founder of the Executive Coaching Firm, Create Magic At Work®, where they help leaders build workplaces rooted in creativity, collaboration, and fulfillment. A former corporate executive turned Executive Coach, Amy blends...

Something breaks when devotion outpaces reciprocity, and many high-performing women do not realize the cost until the collapse is unavoidable. In this conversation, Alexandra Norris traces her journey from decades of HR leadership into a profound reckoning shaped by codependence, ambition, and identity loss. Together with Amy, she explores how care becomes self-erasure, why boundaries fail where standards succeed, and what emerges when women transition from relentless responsibility into the clarity and authority of crone wisdom. The result is an honest examination of leadership, power, fairness, and the quiet transformation that occurs when women stop managing outcomes and start standing in truth.

Key Takeaways:

1. When Success Becomes Self-Abandonment – Understand how high achievement can quietly evolve into emotional and financial overextension.
2. The Hidden Mechanics of Codependence – Learn how belief, loyalty, and knowledge can become traps rather than strengths.
3. Why Boundaries Fail and Standards Hold – Discover a reframing that restores personal agency without control or blame.
4. Fairness Versus Justice in Relationships – Gain a new lens for evaluating partnerships without collapsing into moral absolutes.
5. The Crone as a Leadership Archetype – See how post-caretaking wisdom offers steadiness, truth, and cultural repair.
6. Strategic Culture as Human Alignment – Explore how belief systems, not strategy decks, determine execution and trust.

About the Guest:

Alexandra Norris has spent 30 years building a successful HR leadership to strategic culture consultant career when everything crashed around her. Now she shares her expertise and lessons learned to (1) help executives reach $10m, $40m, and $100m ARR milestones, (2) help Gen Zers define and navigate their careers in corporate, and (3) help women transition from Mother to Crone.

www.linkedin.com/in/alexandraknorris

https://www.youtube.com/@StrategicCulturePartners-x3

www.strategicculturepartners.com

https://career-navigation-mastery-studio.mn.co/

About Amy:

Amy Lynn Durham, known by her clients as the Corporate Mystic, is the founder of the Executive Coaching Firm, Create Magic At Work®, where they help leaders build workplaces rooted in creativity, collaboration, and fulfillment. A former corporate executive turned Executive Coach, Amy blends practical leadership strategies with spiritual intelligence to unlock human potential at work.

She’s a certified Executive Coach through UC Berkeley & the International Coaching Federation (ICF) In addition, Amy holds coaching certifications in Spiritual Intelligence (SQ21), the Edgewalker Profile, and the Archetypes of Change . In addition to being the host of the Create Magic At Work® podcast, Amy is the author of Create Magic At Work®, Creating Career Magic: A Daily Prompt Journal and the founder of Magic Thread Media™. Through her work, she inspires intentional leadership for thriving...