In this episode of The eCommerce Nurse Podcast, we go beyond Amazon and TikTok to explore how brands can build a tailored eCommerce strategy that sets them up for long-term success.

Host Carina McLeod, ex-Amazonian and CEO of eCommerce Nurse, is joined by special guest Rob Murray, Client Services Lead at eCommerce Nurse, alongside regular guest Owen Aderibigbe, ex-Amazon Seller and eCommerce Nurse's Business Development Manager.

Together, they dive into key considerations for choosing the right eCommerce approach, including:
✅ How product type and price point impact platform selection
✅ The role of customer behaviour in determining the best platform for success: Amazon, DTC, or social commerce
✅ Budget constraints and their influence on platform profitability
✅ Common mistakes brands make when expanding online—and how to avoid them
✅ The importance of testing and validating different eCommerce channels

Plus, they share the latest trends shaping the eCommerce landscape in 2025 and beyond. Whether you're an established brand or just starting out, this episode is packed with insights to help you scale and thrive.

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⬇️ Check out our latest blog posts for all the key takeaways and highlights from the podcast—your quick guide to actionable insights!
https://ecommercenurse.com/blog/

#eCommerce #OnlineSelling #AmazonMarketing #eCommerceStrategy #eCommerceSuccess #AmazonVendor #VendorConnect #VendorSociety #AmazonAgency #SocialCommerce #TikTokShop

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