Host Justin White sits down with:

• Norm Steeg – broker owner, SureFirst Lending


Mortgage Industry Veteran Opens Broker Shop With Focus on Purchase Leads

In his more than three decades in the mortgage industry, Norm Steeg has accomplished everything he set out to do. As he opens a new company in the wholesale channel, he’s now focused on cracking the code on purchase leads. In Episode #131 of Good. Better. Broker., host Justin White sits down with Norm to find out why becoming an independent mortgage broker gives him a platform to succeed and give back to the next generation of loan originators.

Listeners will learn why it’s better to focus on purchases vs. refinances, why there’s opportunity for lead generation in the purchase space and the potential to help young people pursue mortgages as a career path.


Key Takeaways for Mortgage Brokers

• Purchase business gives brokers a more sustainable path to growth than relying on refinances
• Lead generation in the purchase space requires creativity, consistency and a willingness to build systems that create long-term opportunity
• Being a broker gives experienced mortgage professionals a platform to serve clients, develop teams and mentor the next generation of loan originators


In this episode about purchase leads, we discuss ...

• 1:17 – how Norm feels about becoming a broker owner
• 2:31 – why Norm decided to open his own broker shop
• 3:40 – focusing on purchase business vs. refinances
• 4:43 – Norm’s expertise in lead generation
• 6:00 – the opportunity for lead generation in the purchase space
• 9:10 – how distance running helped Norm succeed in business
• 14:50 – why creativity helps in business
• 16:28 – giving back to the mortgage industry
• 19:32 – building a team of servant leaders


Show Contributor:

Norm Steeg
Connect on LinkedIn
Connect on Facebook
Connect on Instagram


About the Host:

Justin White is UWM’s in-house brand journalist and the host of UWM Daily. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

Connect with Justin on LinkedIn, Instagram or Twitter


Connect with UWM on Social Media:

• Facebook
• LinkedIn
• Instagram
• Twitter
• YouTube

Head to uwm.com to see the latest news and updates.