If you've been creating content for a while, whether it's YouTube, blog posts, Substack, email, or social, and it's starting to feel disposable (something new to make every single week, with a backlog of stuff nobody's even seen yet) this video is for you.

In this episode, I cover:

→ How to revisit and refresh content you've already created (thumbnail, description, and all)

→ How I use AI to turn my words into something new, without starting from scratch or sounding generic

→ How to test a new idea with your community before deciding if it's worth building further

Watch the full walkthrough on YouTube here: https://youtu.be/urTZ9IG49NM

You may also like:

Be Your Own Client Case Study: https://youtu.be/HcNw1LBuxa0?si=NjFO2nbSmjTyAplW

Turn Old Content Into New Sales: https://youtu.be/taZEHpGkxL4?si=8HouSCap5ngIBNG7

📌 MENTIONED IN THIS VIDEO

Join the FREE Visibility Vault Community:

👉 https://www.skool.com/visibility/about

Cozy Business Quest 7-Day Free Trial:

👉 https://www.skool.com/cozy-business/about

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🙋🏻‍♀️ Looking for support? I'm currently opening up a few 1:1 spots to help you create your own visibility plan and cozy growth system. Book a free call: https://tidycal.com/miss-kms/15-minute-call

📬 Join the free Visibility Vault community: https://www.skool.com/visibility/about

🎙️ Listen to the Cozy Business Podcast: https://katherinemackenziesmith.com/spotify

📸 Find me on Instagram: https://katherinemackenziesmith.com/instagram

#contentmarketing #solopreneur #contentcreationtips #contentrepurposing #contentStrategy

DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.

Results shared in this podcast are based on personal experience and may vary - this is also from my own personal experience, not to be considered professional or medical advice. Past performance does not guarantee future results.

Thank you for your support!

You already know you should probably slow down. You've read the books, you've saved the posts, and you genuinely believe that reflecting on your life and business would help. But somehow it never actually happens. In this episode, life coach and reflection practitioner Chloe Wigan shares how she built a reflection practice that actually sticks, not because she found the perfect system, but because she stopped making it complicated.

What you'll discover:

→ Why reflection doesn't have to be a separate practice, and how to weave it into things you're already doing

→ The "notes from your past self" method Chloe uses to build seasonal knowledge without relying on memory

→ What happened the first time she facilitated reflection in a group setting, and why it surprised even her

→ How to know if you actually still want the goal you're chasing (and the one question to ask yourself)

→ Why sticking to a process through a losing streak is often the most productive thing you can do

Want to connect with Chloe?

Chloe Wigan is a Multi-Award-Winning Certified Life Coach who supports her community with self-coaching and reflection. She has been a coach for 11 years and has created A Year of Coaching + Reflection for accessible coaching support and the Seasonal Reflection Series to create space for people to reflect each season.

WEBSITE: https://oneinfinitelife.com/

SUBSTACK: A Year of Coaching + Reflection: https://ayearofcoaching.substack.com/about

INSTAGRAM: https://www.instagram.com/oneinfinitelife/

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Want to do cozy business with me? Join the 7-Day FREE trial of the Cozy Business Quest on Skool: https://www.skool.com/cozy-business/about

Curious about the Skool platform? Get a 14-day free trial here*: https://katherinemackenziesmith.com/skool

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Say hi on social:

Instagram: https://katherinemackenziesmith.com/itunes

Facebook: https://katherinemackenziesmith.com/facebook

LinkedIn: https://katherinemackenziesmith.com/linkedin

Pinterest: https://katherinemackenziesmith.com/pinterest

Listen to The Cozy Business With Katherine Podcast here:

iTunes: http://katherinemackenziesmith.com/itunes

Spotify: https://katherinemackenziesmith.com/spotify

DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.

Results shared in this podcast are based on personal experience and may vary - this is also from my own personal experience, not to be considered professional or medical advice. Past performance does not guarantee future results.

Thank you for your support!

Most people think the goal of creating content is to get good at it. But the pressure to be good is actually the thing making your content worse, and keeping you from posting at all.

In this final session of the Underthinking Content series, Katherine talks about why content is a practice, not a performance, why going viral is genuinely not the goal for most solopreneurs, and what actually builds visibility over time.

What you'll take away:

→ Why "done and imperfect" consistently beats "polished and never posted"

→ The truth about going viral (and why it can actually backfire for solopreneurs)

→ How to repost and refresh old content without anyone noticing or caring

→ The one reflection question that will show you exactly where content is blocking you

→ A full checklist walkthrough of the entire Underthinking workflow

🧭 TIMECODES:

00:00 Series recap and where to find all four parts

03:02 What Katherine is building next (the interactive repurposing tool)

04:22 Why visibility brings up all the feelings for solopreneurs

06:28 The case for starting before you're good (and why early on, barely anyone's watching anyway)

09:46 The pressure trap: when "good" becomes a synonym for "perfect"

10:46 The reframe: content as practice, not performance

13:07 Why we are business owners who create content, not content creators

14:25 The viral video that did nothing for my business

19:55 Why reposting old content is a strategy, not a cheat

20:48 10-minute content and what it's really for (testing angles)

25:16 The reflection prompt: where is the pressure actually stopping you?

30:19 The complete Underthinking workflow checklist walkthrough

📌 MENTIONED IN THIS EPISODE

Underthinking Social Media Toolkit ($9 or free with 7-Day Trial):

👉 https://katherinemackenziesmith.com/underthinking-social-media/

Cozy Business Quest 7-Day Free Trial:

👉 https://www.skool.com/cozy-business/about

Part 1 of the Underthinking Content Series:

👉 https://www.youtube.com/playlist?list=PLPWwazEY-ZWrjkEV7T1g4C3grb4Zm1sqe

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🙋🏻‍♀️ Looking for support? I'm currently opening up a few 1:1 spots to help you create your own visibility plan and cozy growth system. Book a free call: https://tidycal.com/miss-kms/15-minute-call

📬 Join the free Visibility Vault community: https://www.skool.com/visibility/about

🎙️ Listen to the Cozy Business Podcast: https://katherinemackenziesmith.com/spotify/

📸 Find me on Instagram: https://katherinemackenziesmith.com/instagram/

#contentmarketing #solopreneur #neurodivergentbusiness #contentcreationtips #underthinkingcontent #coachingbusiness #introverts #contentStrategy

DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.

Results shared in this podcast are based on personal experience and may vary - this is also from my own personal experience, not to be considered professional or medical advice. Past performance does not guarantee future results.

Thank you for your support!