In this episode of Cowgirls with Cameras, we’re tackling one of the most important ways you can elevate your photography business: upping your professionalism with contracts, policies, and procedures. From creating step-by-step systems that save time and build consistency, to tailoring contracts that protect both you and your clients, we cover the essentials every equine photographer needs. You’ll learn why contracts are more than legal paperwork, they’re a communication tool and a form of customer service. We also share how to train yourself to stick to your own systems, set clear expectations with clients, and use policies to create smoother sessions and faster artwork delivery. Whether you’re just starting out or looking to refine your business, this episode gives you the tools to feel confident, consistent, and prepared to grow.

Is your marketing in your photography business feeling a little stale? In this episode of Cowgirls with Cameras, we share fresh strategies to help photographers stay visible, relevant, and connected in today’s noisy world. From using AI and ChatGPT to boost your online presence, to the timeless power of in-person networking, we cover the modern and traditional tools that actually work. You’ll learn how to fine-tune your website for keywords, strengthen your social profiles, build authentic word-of-mouth buzz, and explore underused channels like voice drops, SMS marketing, and paid social ads. Whether you’re looking to attract more local equestrians or fill your calendar with dream sessions, these tips will give your photography marketing the refresh it needs.

In this episode of Cowgirls with Cameras, we explore current trends in digital marketing for photographers and how to make them work for your business. From nurturing your audience instead of bombarding them, to the shift toward authenticity over perfection on social media, to using content series alongside powerful standalones, you’ll learn practical ways to boost engagement, build trust, and reach new clients. Packed with strategies that blend professionalism with personality, this conversation will help you stand out and stay relevant in today’s fast-changing online world.