Courage and vulnerability aren't soft skills. They're key pieces of the foundation of a strong personal brand that builds long-lasting influence.

In this episode, Lida draws from The New Rules of Influence to make the case that showing up with courage and vulnerability isn't a weakness or a liability, but it's the key to building a leadership brand and influence that connects with your teams and stakeholders, and establishes trust and credibility.

In this episode, you'll learn:

• Why courage is not the absence of fear and what it actually means to take action before you feel ready
• That courage isn't an end state, it's a muscle built through small, consistent acts of showing up even when it's uncomfortable
• The difference between being real and being transparent and why you don't have to share everything to build deep, lasting trust
• Why vulnerability is the engine of influence and how it creates the psychological safety that makes people follow you, believe you, and bring their best
• Why AI makes this more urgent than ever. AI creates sameness, and your willingness to be real is something that can't be replicated

This episode will give you a courage framework and empower you to start showing up with realness today. _______________________ Links from this episode The New Rules of Influence Executive Coaching with Lida _______________________ Stay connected LinkedIn | YouTube | Instagram | Facebook