Guest: Erin Sum — International Confidence Transformation Coach helping women entrepreneurs & professionals overcome fear of criticism, “not enough” beliefs, and visibility blocks so they can show up, speak up, and lead.

Host: Andrea Stenberg — video & visibility strategist

Episode summary:

Why is visibility so scary—especially for women? Erin and Andrea unpack the early messages (“you’re too much / not enough”), perfectionism, and the habit of “getting ready to get ready” that keeps brilliant entrepreneurs quiet. Erin shares her journey from painfully shy student to confident speaker and coach, plus practical ways to rewire your beliefs, use visualization, and take tiny actions that build real confidence on camera and on stage.

You’ll learn:

• The hidden roots of visibility fear (judgment, criticism, worthiness).
• Why perfectionism = procrastination (and how to break the loop).
• Erin’s simple visualization practice to rewire your brain for confidence.
• How to start small (safe rooms, short videos) and stack wins.
• What audiences actually want now: authenticity over polish.
• A reframe that helps: it’s not about you—it’s about your bigger vision and who you serve.

Try this today:

Record a 60-second intro video on your phone: who you help + one way you help. Send it to a trusted friend or small group, or post it if you’re ready. Then write one sentence about your bigger vision and keep it where you can see it before you hit “record.”

Resources mentioned:

• Bold Confident You Unleashed Card Deck and Journal by Erin Sum (48 cards + prompts for daily confidence habits). http://www.erinsumm.com/carddeckjournal
• Empowered Woman Speaker Series — free monthly 90-minute event (replays on YouTube).

Connect with Erin Sum:

Website: erinSum.com

Facebook Group: Confident Woman Community with Erin Sum

https://www.facebook.com/groups/confidentwomancommunity

YouTube: https://www.youtube.com/@ErinSummConfidenceCoach

Instagram: https://www.instagram.com/erinsummconfidencecoach/

TikTok: @erinsummconfidencecoach

Connect with Andrea:

website: https://www.thebabyboomerentrepreneur.com/

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook Page https://www.facebook.com/TheBabyBoomerEntrepreneur

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Guest: Valeria Basso — mentor for women who want to find their purpose, own their value, and build a Soul Brand so they can return to the joyful, impactful life they were designed for.

Episode summary:

Why is visibility so hard—especially for heart-centered women entrepreneurs? Valeria shares how deep, often inherited wounds around self-worth make us hide, imitate others, or polish ourselves into invisibility. She introduces Soul Branding: a branding-as-healing process that helps you reclaim your value, infuse your essence into your brand, and show up in a new, collaborative way of doing business. We dig into authenticity, the subconscious signals your audience feels, and why your energy is the most underrated marketing asset you have.

You’ll learn:

• The real reason visibility triggers women entrepreneurs (self-worth + lineage patterns).
• Why heart-led founders are ushering in a new, collaborative business paradigm—and the tension of building it inside old systems.
• Soul Branding 101: branding as a healing process that helps you own and express your true value.
• How copying industry language erodes trust—and how to sound like you again.
• The two things competitors can’t replicate: your energy and your unique expression (voice/appearance/personality).
• How authenticity builds subconscious trust (and why audiences feel it when you’re out of sync).
• 
  

Try this today:

List 3 words that describe the energy you want clients to feel from you (e.g., calm, grounded, bright). Edit one headline, About paragraph, or video intro so those three words are unmistakable.

Connect with Valeria Basso:

Website: https://www.symphonicval.com/

LinkedIn https://www.linkedin.com/in/symphonicval/

Connect with Andrea:

Connect With Andrea Stenberg

website: https://www.thebabyboomerentrepreneur.com/

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook Page https://www.facebook.com/TheBabyBoomerEntrepreneur

If this episode helped:

Share it with a friend, follow the show, and leave a quick rating/review on Apple Podcasts or Spotify—it really helps more good humans find us.

Guest: Jen Vertanen — Speaker, Transformation Empowerment Coach, soon-to-be author, podcast host, and founder of BE. DARE. CREATE. She guides “impatiently restless” folks who are done waiting for someday to define success, take courageous action, and build the life/legacy they want—fast.

Episode summary:

Feeling “too much” and “not enough” at the same time. Wearing ten different identities—and losing track of the real you. Jen and Andrea go deep on why authentic visibility is non-negotiable for coaches, healers, and heart-centered entrepreneurs (in a saturated, more-savvy market), and how to find the version of you that’s worth turning the volume up on. Jen shares her 80-year-old future-self method, worthiness work, and why small, bold external choices (pink hair, fuchsia Docs) often reflect big internal alignment.

You’ll learn:

• Why buyers are more discerning—and how authenticity cuts through.
• The “death by a thousand paper cuts” messages (“too much / not enough”) that shut us down.
• Jen’s Future Self at 80 exercise to reverse-engineer who you want to be—starting today.
• How external cues (style/brand) can anchor internal identity and consistent showing up.
• Moving from hiding to worthy of being heard—without over-performing confidence.
• Practical ways to be visible that match your energy (not just one channel).

Try this today:

Write a quick snapshot of your 80-year-old self living a life you’re proud of. Identify 3 qualities she embodies. Choose one tiny action you can take today that expresses one of those qualities (how you post, what you wear on camera, what you say “no” to).

Website: bedarecreate.com

Facebook: facebook.com/jennifervertanen

Instagram: instagram.com/jenvertanen

LinkedIn: linkedin.com/in/jenvertanen

YouTube: youtube.com/jenvertanen

website: https://www.thebabyboomerentrepreneur.com/

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook Page https://www.facebook.com/TheBabyBoomerEntrepreneur