『Counsel Cast』のカバーアート

Counsel Cast

Counsel Cast

著者： Karin Conroy
無料で聴く

このコンテンツについて

 Law school prepares you for legal battles, but a law degree is not enough to win in the marketplace. The legal industry presents marketing challenges unlike those found elsewhere, and therefore you need to equip yourself with the best digital marketing practices to achieve meaningful results. You must start moving beyond usual tactics and implement strategies that align with your goals. You require experienced representation to help you navigate the twists and turns of a complex battle for clients. This is where the Counsel Cast comes in. This podcast provides clear, actionable answers to the most difficult marketing questions for your law firm so you can achieve more. This is for every law firm in search of a team who not only has a profound grasp of the intricacies of the legal field but also brings a distinctive blend of creativity and strategic vision essential for mastering the ever-evolving landscape of online marketing. An extension of the Conroy Creative Counsel’s Marketing Co-Counsel® Program, this show breaks down the winning strategy you need to confidently launch or expand your firm. Each week, discover how to strategically position yourself for expanded reach with local and national markets using impactful design, thought leadership, and effective digital marketing tactics. Tune in to engaging episodes that have captivated lawyers worldwide industry experts, seasoned marketers, and legal professionals share their insights, experiences, and strategies that drive success in legal marketing. Discover how to identify your needs and formulate a strategic plan, ensuring your marketing efforts are effectively aligned with your firm’s goals. Learn comprehensive branding approaches that will secure successful results. Boost your search rank and revenue by modernizing your law firm’s website using intricate SEO practices. Of course, find out how to unify your marketing approach under a single strategy to create sustainable momentum and growth Providing deeper insights and knowledge to make your law firm the best it could ever be is the show’s Thought Leaders’ Library, consisting of book recommendations from the guests themselves. These must-read books will impart you with the necessary insights and advice every lawyer must know and take to heart. Your host is legal marketing consultant Karin Conroy, founder of Conroy Creative Counsel. Karin and her team’s goal is to enhance the success of the clients she works with through a proven online marketing process. She doesn‘t leave the success of her projects up to creative chance but uses measurable systems that result in more reach and revenue through strategic branding and positioning. Karin brings to the show more than just an understanding of which marketing strategies work in today’s vast online space. More than that, she draws upon her extensive background in legal marketing and infuses it with deep insights, innovative approaches, and practical tactics tailored specifically for law firms aiming to excel. Her signature approach is born from her MBA from the University of California, insights developed over several years of corporate marketing, and broad experience over more than a decade serving the legal industry. Karin’s experience allows her to navigate the challenges and opportunities of digital marketing, ensuring a transformative creative representation that will propel every law firm toward unparalleled growth and success. Engage, expand, and elevate your firm with custom tailored solutions. Join Karin, uncovering the best marketing strategies you can implement right now. Gather the best insights and advice from her expert guests with interesting stories and invaluable advice. This is your chance to elevate your reputation, and become the growth-minded firm you want to be. Listen to these thought-provoking, informative, and exciting episodes today and unleash the full potential of your law firm.© 2021 Counsel Cast マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
エピソード
  • [Counsel Cast Chambers] What Law Firms Get Wrong About Cybersecurity

    [Counsel Cast Chambers] What Law Firms Get Wrong About Cybersecurity
    2025/05/20

    In this episode of Counsel Cast Chambers, cybersecurity expert Tom Kirkham delivers a crucial wake-up call for law firms that believe they are too small to be targeted by cyber criminals. Tom discusses the most overlooked risks such as phishing scams and ransomware attacks, and emphasizes the inadequacy of relying solely on IT providers for cybersecurity. He explains the importance of treating cybersecurity as a top priority to protect client data, reputation, and overall business operations.

    Key highlights include the importance of regular software updates, risk assessments, and the differences between IT and InfoSec objectives. Tom also touches on the financial ramifications of cyber attacks and the critical need for proactive defenses to avoid devastating impacts on productivity and revenue.

    Tom gives listeners actionable tips on:

    • 00:00 Introduction to Cybersecurity Risks for Law Firms
    • 00:48 Website Vulnerabilities and Risk Assessment
    • 01:16 Importance of Software Updates and Zero-Day Threats
    • 03:12 Risk Analysis and IT vs. InfoSec Objectives
    • 04:09 Impact of Cyber Attacks on Productivity and Reputation
    • 05:24 Real-Life Ransomware Attack Case Study


    Connect with Tom here:


    • https://twitter.com/tomkirkham
    • https://www.linkedin.com/in/tomkirkham/
    • https://www.facebook.com/irontechsec
    • https://tomkirkham.com

    Connect with me

    • Instagram
    • Pinterest
    • Facebook
    • Twitter
    • Karin on Twitter
    • Karin on LinkedIn
    • Conroy Creative Counsel on Facebook
    • https://conroycreativecounsel.com


    続きを読む 一部表示
    7 分
  • Can You Really Get Media Coverage Without a PR Firm? with Shanté Micah & Josh Moody

    Can You Really Get Media Coverage Without a PR Firm? with Shanté Micah & Josh Moody
    2025/05/13

    In this conversation, Shanté Micah and Josh Moody, co-founders of Good News, discuss the complexities and evolving nature of public relations (PR) in the context of modern marketing. They emphasize the importance of visibility, human connections, and the role of AI in enhancing PR strategies.

    The discussion also touches on the future of marketing, the significance of credibility, and how PR can serve as a powerful tool in a world increasingly driven by digital interactions and storytelling. In this conversation, Shanté Micah and Josh Moody discuss the evolving landscape of public relations and marketing, emphasizing the importance of podcasts as a powerful medium for reaching audiences.

    They explore the concept of engineered omnipresence, the need for a systematic approach to PR, and the significance of understanding metrics. The discussion also highlights the growth journey of podcasting, the value of human connection in marketing, and concludes with insightful book recommendations that can enhance marketing strategies.

    Angelo gives listeners actionable tips on:

    • 00:00 Introduction
    • 00:55 Demystifying PR for Law Firms
    • 01:52 The Importance of Visibility and Credibility
    • 02:37 Do You Really Need a PR Agency?
    • 04:05 Effective Pitching Strategies
    • 08:36 Leveraging AI in PR
    • 14:54 The Future of Marketing: PR's Role
    • 17:38 SEO vs. PR: A New Perspective
    • 22:00 The Evolution of Google's Authorship and SEO
    • 23:30 The Value of Podcasts in Modern Marketing
    • 26:28 Engineered Omnipresence and Link Building
    • 27:30 The Importance of Systematic PR Processes
    • 32:48 Book Recommendations and Human Nature in Marketing
    • 37:42 Final Takeaways and Encouragement

    Resources mentioned in this episode:

    • The Laws of Human Nature by Robert Greene

    Connect with Shanté and Josh here:

    • YouTube: https://www.youtube.com/@thisisgoodnews
    • LinkedIn: https://www.linkedin.com/company/higoodnews/
    • LinkedIn: https://www.linkedin.com/in/shantemicah/
    • https://www.higoodnews.com/

    Connect with me

    • Instagram
    • Pinterest
    • Facebook
    • Twitter
    • Karin on Twitter
    • Karin on LinkedIn
    • Conroy Creative Counsel on Facebook
    • https://conroycreativecounsel.com

    続きを読む 一部表示
    42 分
  • [Counsel Cast Chambers] AI Content for Law Firms: What Works (and What Doesn’t)

    [Counsel Cast Chambers] AI Content for Law Firms: What Works (and What Doesn’t)
    2025/05/06

    In this episode of Counsel Cast Chambers, Karin Conroy and Max Gutsche discuss the current landscape of AI-driven content generation with a focus on practical applications for law firms and other professional services.

    The conversation highlights the basic and advanced capabilities of popular AI tools like ChatGPT, MidJourney, and DALL-E, and explores the benefits and limitations of using these technologies for creating text and graphic content.

    Max also shares his contrarian view on the market's emphasis on rapid content generation and argues for leveraging existing deep knowledge within organizations to produce valuable content. Additionally, the role of transcription tools such as Riverside in enhancing content creation is examined.

    Max Gutsche gives listeners actionable tips on:

    • 00:00 Introduction to AI Content Generation
    • 01:45 Different AI Tools for Content Creation
    • 02:01 Advanced Use Cases and Personal Preferences
    • 02:42 Contrarian Views on AI Content Generation
    • 02:55 Transcription and Content Repurposing
    • 03:42 Controversies and Market Trends
    • 04:58 Deep Knowledge and Content Packaging

    Connect with Max here:

    • https://www.linkedin.com/in/maximiliangu/
    • https://www.unifire.ai/

    Connect with Counsel Cast:

    • Instagram
    • Pinterest
    • Facebook
    • Twitter
    • Karin on Twitter
    • Karin on LinkedIn
    • Conroy Creative Counsel on Facebook
    • https://conroycreativecounsel.com

    続きを読む 一部表示
    6 分

Counsel Castに寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。