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Counsel Cast

Counsel Cast

著者： Karin Conroy
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 Law school prepares you for legal battles, but a law degree is not enough to win in the marketplace. The legal industry presents marketing challenges unlike those found elsewhere, and therefore you need to equip yourself with the best digital marketing practices to achieve meaningful results. You must start moving beyond usual tactics and implement strategies that align with your goals. You require experienced representation to help you navigate the twists and turns of a complex battle for clients. This is where the Counsel Cast comes in. This podcast provides clear, actionable answers to the most difficult marketing questions for your law firm so you can achieve more. This is for every law firm in search of a team who not only has a profound grasp of the intricacies of the legal field but also brings a distinctive blend of creativity and strategic vision essential for mastering the ever-evolving landscape of online marketing. An extension of the Conroy Creative Counsel’s Marketing Co-Counsel® Program, this show breaks down the winning strategy you need to confidently launch or expand your firm. Each week, discover how to strategically position yourself for expanded reach with local and national markets using impactful design, thought leadership, and effective digital marketing tactics. Tune in to engaging episodes that have captivated lawyers worldwide industry experts, seasoned marketers, and legal professionals share their insights, experiences, and strategies that drive success in legal marketing. Discover how to identify your needs and formulate a strategic plan, ensuring your marketing efforts are effectively aligned with your firm’s goals. Learn comprehensive branding approaches that will secure successful results. Boost your search rank and revenue by modernizing your law firm’s website using intricate SEO practices. Of course, find out how to unify your marketing approach under a single strategy to create sustainable momentum and growth Providing deeper insights and knowledge to make your law firm the best it could ever be is the show’s Thought Leaders’ Library, consisting of book recommendations from the guests themselves. These must-read books will impart you with the necessary insights and advice every lawyer must know and take to heart. Your host is legal marketing consultant Karin Conroy, founder of Conroy Creative Counsel. Karin and her team’s goal is to enhance the success of the clients she works with through a proven online marketing process. She doesn‘t leave the success of her projects up to creative chance but uses measurable systems that result in more reach and revenue through strategic branding and positioning. Karin brings to the show more than just an understanding of which marketing strategies work in today’s vast online space. More than that, she draws upon her extensive background in legal marketing and infuses it with deep insights, innovative approaches, and practical tactics tailored specifically for law firms aiming to excel. Her signature approach is born from her MBA from the University of California, insights developed over several years of corporate marketing, and broad experience over more than a decade serving the legal industry. Karin’s experience allows her to navigate the challenges and opportunities of digital marketing, ensuring a transformative creative representation that will propel every law firm toward unparalleled growth and success. Engage, expand, and elevate your firm with custom tailored solutions. Join Karin, uncovering the best marketing strategies you can implement right now. Gather the best insights and advice from her expert guests with interesting stories and invaluable advice. This is your chance to elevate your reputation, and become the growth-minded firm you want to be. Listen to these thought-provoking, informative, and exciting episodes today and unleash the full potential of your law firm.© 2021 Counsel Cast マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • [Counsel Cast Chambers] Fast Sites, Faster Results: Why Speed Matters

    [Counsel Cast Chambers] Fast Sites, Faster Results: Why Speed Matters
    2025/12/16

    In this episode of Counsel Cast Chambers, digital marketing and conversion expert Jon Weberg shares powerful insights on how website speed can significantly impact your law firm's growth. Learn why having a dedicated server is crucial for optimal performance, how to streamline user experience by reducing form fields and simplifying processes, and why lead quality is paramount for profitability.

    Follow along as Jon explains how to move users through your website faster, enhance lead generation, and improve client conversion rates. Don't miss these essential strategies for expediting growth and enhancing your firm's digital presence.

    Jon gives listeners actionable tips on:

    • 00:00 Introduction: The Hidden Cost of a Slow Website
    • 00:05 Expert Insights: Jon Weberg on Website Speed
    • 00:42 Dedicated Servers: The Key to Reliable Performance
    • 01:42 Streamlining User Experience for Better Conversion
    • 01:59 Simplifying Forms and Processes
    • 03:34 Maximizing Profitability Through Speed and Efficiency
    • 03:51 Lead Generation: Quality Over Quantity
    • 04:53 Building Strong Client Relationships

    Connect with Jon here:

    • https://www.facebook.com/JonnyWebes/
    • https://www.instagram.com/jonnywebes/
    • https://www.linkedin.com/in/jonweberg/
    • https://twitter.com/jonweberg
    • https://profitalize.com

    Connect with me

    • Instagram
    • Pinterest
    • Facebook
    • Twitter
    • Karin on Twitter
    • Karin on LinkedIn
    • Conroy Creative Counsel on Facebook
    • https://conroycreativecounsel.com

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    5 分
  • The Cyber Threats Lurking in Your Law Firm’s AI Stack with Tom Kirkham

    The Cyber Threats Lurking in Your Law Firm’s AI Stack with Tom Kirkham
    2025/12/09

    Cyber warfare is no longer a distant threat reserved for governments and billion-dollar corporations. In this eye-opening episode of Counsel Cast, host Karin Conroy sits down with Tom Kirkham, cybersecurity expert and CEO of Kirkham Iron Tech, to reveal how AI, ransomware, deepfakes, and social engineering are now actively targeting law firms of every size.

    From fake text messages and phishing emails that fool even seasoned professionals, to nation-state level cyber weapons being used against small firms, Tom explains why no law firm is too small to be a target and why human behavior, not just technology, is the weakest link in every breach.

    They break down the real cost of ransomware attacks, why paying the ransom is often only the beginning, how long-term backdoors are planted during “simple” attacks, and why 40–60 percent of small businesses never recover after a major cyber incident.

    This episode delivers a clear message. Cybersecurity is no longer optional. It is a core leadership responsibility.

    📌 You’ll learn:

    • Why ransomware is now the number one cyber threat facing law firms
    • How AI is being used by both hackers and defenders
    • What “Human In The Loop” security really means
    • Why 95 percent of major cyber breaches begin with human error
    • How deepfakes and voice cloning are already disrupting trust in legal systems
    • What an EDR is and why every firm must have one
    • Why IT and cybersecurity are two different specialties
    • How law firms become targets through LinkedIn and public data
    • The true cost of a law firm being down for just one hour
    • Why cybersecurity awareness training is the cheapest and most powerful defense
    • How ransomware attacks often hide advanced persistent threats inside them
    • What law firm leaders must stop delegating and start owning

    💡 Featuring:

    • Real-world case examples of ransomware attacks against small and mid-sized law firms, behind-the-scenes breakdowns of how nation-state cyber weapons trickle into everyday business attacks, and firsthand stories of long-con scams like “pig butchering” that quietly drain trust before the real breach hits. Tom shares how AI is now used to scrape LinkedIn, map law firm org charts, clone voices, and generate flawless phishing campaigns that bypass traditional spam filters.

    Karin and Tom give listeners actionable tips on:

    • 0:00 Introduction and today’s cyber threat landscape
    • 1:00 How cyber attacks have evolved with AI
    • 5:00 Why ransomware is still the greatest threat to law firms
    • 9:00 Why law firms are valuable targets, even the smallest ones
    • 12:00 The danger of putting confidential information into AI tools
    • 15:00 Deepfakes, voice cloning, and erosion of trust
    • 19:00 Why most security breaches are caused by human behavior
    • 23:00 The rise of long-con scams and “pig butchering” fraud
    • 26:00 How attackers use LinkedIn and public data to target firms
    • 30:00 Why firing the employee who clicked is the wrong response
    • 33:00 The NIST Framework and the five pillars of cybersecurity
    • 38:00 How EDR tools actually stop modern attacks
    • 41:00 Business continuity, disaster recovery, and real downtime costs
    • 45:00 The financial reality of cybersecurity investment
    • 48:00 Why 40–60 percent of small firms never recover from breaches
    • 50:00 Book recommendation and the role of culture in security
    • 57:00 The first step every firm should take today
    • 1:01:00 Final thoughts on leadership, responsibility, and action

    Resources mentioned in this episode:
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    1 時間 2 分
  • [Counsel Cast Chambers] Email Strategy That Actually Works for Lawyers

    [Counsel Cast Chambers] Email Strategy That Actually Works for Lawyers
    2025/12/02

    In this episode of Counsel Cast Chambers, we highlight our past conversation with Jeff Felton, an email marketing strategist, discussing the critical role of email marketing for law firms. Felton explains why nurturing segmented email lists through welcome flows and post-case follow-ups can significantly impact subscriber trust, client conversion, and long-term retention.

    He emphasizes that marketing should not stop after a client signs a contract but should continue to create loyal fans who generate referrals. The discussion also covers tactics for becoming a trusted thought leader and the effectiveness of newsletters and lead magnets in building an engaged email list.

    Jeff gives listeners actionable tips on:

    • 00:00 Introduction: The Hidden Cost of a Slow Website
    • 00:05 Email Marketing as a Business Strategy
    • 00:47 Common Mistakes in Email Marketing
    • 01:37 Turning Clients into Raving Fans
    • 02:26 Positioning Yourself as a Thought Leader
    • 04:07 Building an Engaging Email List
    • 06:33 The Value of Trust and Consistency
    • 07:10 Conclusion: Establishing Yourself as a Trusted Leader

    Connect with Jeff here:

    • https://www.instagram.com/content.remedy/
    • https://twitter.com/HeyJeffFelten
    • https://www.linkedin.com/in/jeff-felten/
    • http://www.contentremedy.co

    Connect with me

    • Instagram
    • Pinterest
    • Facebook
    • Twitter
    • Karin on Twitter
    • Karin on LinkedIn
    • Conroy Creative Counsel on Facebook
    • https://conroycreativecounsel.com

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    7 分
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