In this episode of Counsel Cast Chambers, we highlight our past conversation with Jeff Felton, an email marketing strategist, discussing the critical role of email marketing for law firms. Felton explains why nurturing segmented email lists through welcome flows and post-case follow-ups can significantly impact subscriber trust, client conversion, and long-term retention.

He emphasizes that marketing should not stop after a client signs a contract but should continue to create loyal fans who generate referrals. The discussion also covers tactics for becoming a trusted thought leader and the effectiveness of newsletters and lead magnets in building an engaged email list.

Jeff gives listeners actionable tips on:

• 00:00 Introduction: The Hidden Cost of a Slow Website
• 00:05 Email Marketing as a Business Strategy
• 00:47 Common Mistakes in Email Marketing
• 01:37 Turning Clients into Raving Fans
• 02:26 Positioning Yourself as a Thought Leader
• 04:07 Building an Engaging Email List
• 06:33 The Value of Trust and Consistency
• 07:10 Conclusion: Establishing Yourself as a Trusted Leader

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• https://www.instagram.com/content.remedy/
• https://twitter.com/HeyJeffFelten
• https://www.linkedin.com/in/jeff-felten/
• http://www.contentremedy.co

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