Could Smaller Cocktails Make Your Bar More Money? [the mini cocktail trend and profit margins]
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What if selling smaller cocktails could actually make your bar more money?
In this episode, I'm talking about the mini cocktail trend, why guests are drinking differently, and how smaller drinks could help increase your average check without pushing customers to order another full-size cocktail.
I get into the pricing and profit margins behind mini cocktails, how to build cocktail flights, and how to test them on your menu without overcomplicating your bar operations.
Because sometimes the opportunity isn't selling more drinks. It's giving guests a different way to order.
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📌Additional resources
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