『Copy Kit』のカバーアート

Copy Kit

Copy Kit

著者： Sarah Hopkinson and Nicole Hyman
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Well hello there, copywriting friend! We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud. Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies. Join our membership to get access to the Copy Kit weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Copy Kit podcast. It’s your commitment to becoming a better copywriter. #FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategy #BooksAboutCopywriting #BecomeABetterCopywriter #BookGroup #BookDiscussion #CopywritingCopyright 2026 Sarah Hopkinson and Nicole Hyman マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Two Copywriters Talk AI Slop and AI Optimism (Season 3 Round-Up)

    Two Copywriters Talk AI Slop and AI Optimism (Season 3 Round-Up)
    2026/07/28
    That’s it for season three of Copy Kit! In this round-up episode, hosts Sarah and Nicole reflect on the season: progress, struggles, favourite books, AI despair and a note of AI optimism. You’ll hear which books are still on their minds now, how they’re dealing with AI slop and what the state of play is like for freelance copywriters in an increasingly AI-driven marketplace.If you enjoyed season three of Copy Kit, please get in touch and let Sarah and Nicole now! This is also the perfect time to get involved with the podcast, so if you ever thought about guesting on the Iron Man of copywriting podcasts, send a message here and Sarah or Nicole will get back to you ASAP. Thanks for listening and we’ll catch you in season four! Timestamps[0:25] Season 3: Sarah and Nicole reflect on where they are now, personally and in their copywriting businesses[2:45] Is copywriting still a valuable skill in the age of AI? [5:00] Reflecting on Human Edge in the AI Age a few months after reading it[8:50] Sarah digs down into the AI despair hole once more on season 3[12:25] … And then Sarah shares a note of AI optimism[14:35] Why Nicole still loves Influence [15:40] Why copywriters who don’t read Pop! are missing out [19:45] Why did Nicole and Sarah change the name of the podcast? [23:40] Could you be the next Copy Kit podcast guest? [25:00] What are Sarah and Nicole reading right now? [28:20] Thanks for sticking with the podcast!Links and Resources Related To This EpisodeThe Gray Area podcast: The end of the human internetCopy Kit’s Influence discussion episodeCopy Kit’s Influence implementation episodeCopy Kit’s Pop! discussion episodeCopy Kit’s Pop! implementation episodeBe a guest on Copy KitThis Boy’s Life: A Memoir by Tobias WolffThe Firm by John GrishamStay In Touch With The Copy Kit TeamJoin the Copy Kit Membership hereCheck out our websiteEmail: podcast@trieditcopy.comWell hello there, copywriting friend! This is the Copy Kit Podcast: Master Advanced Copywriting Skills To Grow Your Freelance Business. We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud. Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.Join our membership to get access to the Copy Kit weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It Podcast. It’s your commitment to becoming a better copywriter. And if you want to know more about us, stalk us here:Nicole on LinkedInCheck out Nicole's new website!Sign up for Nicole’s email listSarah’s websiteSarah on LinkedInSarah on InstagramSign up for Sarah’s email list#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategyKEYWORDSCopywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketingMusic Credits: Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/
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    30 分
  • Find Your Copywriting Edge in the AI Age ('Human Edge in the AI Age' Follow-Up)

    Find Your Copywriting Edge in the AI Age ('Human Edge in the AI Age' Follow-Up)
    2026/07/14
    The time has come. Nicole and Sarah, the two copywriting brains behind the Copy Kit podcast, have tackled their AI despair. In this last episode of the season, they get together with special guest (and AI optimist) copywriter Lu Udeh to discuss how they got on when they applied mantras from Nitin Seth’s book Human Edge in the AI Age to their own freelance copywriting work. Expect honesty, insights and tips on how you too can climb out of the AI despair hole. Season three of Copy Kit is nearly over but there’s still time for you to send your thoughts to Nicole and Sarah and they might even get featured in the end-of-season wrap-up episode! Let the Copy Kit team know if you’re in Team Optimism or Team Despair and why. All contact links can be found below.Thanks for sticking with the podcast for another season! Timestamps[1:20] Has Lu changed Nicole’s attitude towards AI? [2:00] A quick overview of Human Edge in the AI Age[3:50] “You ARE the human edge”: Lu’s AI optimism[5:50] Lu recaps her implementation points and shares her experience of daily meditation[14:55] Dealing with rejection and becoming open to change [19:05] Why Lu’s transitioning away from email copywriting [23:00] “More and more of my clients are using AI”[26:20] Is Nicole still in AI despair? Nicole reveals her new mantra [29:30] Can meditation give you a sense of control over your freelance copywriting business? [36:40] Nicole’s third implementation point: building her own AI engine[37:45] How should copywriters use AI?[42:40] Sarah’s second implementation point: finding an AI tool to help her run her freelance business [46:05] Sarah tackles her AI despair head on[51:40] “We’re just trying to connect as humans” [54:20] Which copywriters should read Human Edge in the AI Age? [56:00] Team Optimism or Team Despair? Let Copy Kit know! Links and Resources Related To This EpisodeBuy your copy of Human Edge in the AI Age by Nitin SethConnect with Oluchi on LinkedInCheck out Lu’s websiteStay In Touch With The Copy Kit TeamJoin the Copy Kit Membership hereCheck out our websiteEmail: podcast@trieditcopy.comWell hello there, copywriting friend! This is the Copy Kit Podcast: Master Advanced Copywriting Skills To Grow Your Freelance Business. We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud. Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.Join our membership to get access to the Copy Kit weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It Podcast. It’s your commitment to becoming a better copywriter. And if you want to know more about us, stalk us here:Nicole on LinkedInCheck out Nicole's new website!Sign up for Nicole’s email listSarah’s websiteSarah on LinkedInSarah on InstagramSign up for Sarah’s email list#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategyKEYWORDSCopywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketingMusic Credits: Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/
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    57 分
  • Will AI Kill Copywriting? ('Human Edge in the AI Age' Discussion Episode)

    Will AI Kill Copywriting? ('Human Edge in the AI Age' Discussion Episode)
    2026/07/07
    Ever since the podcast started, Nicole and Sarah have raised the question of AI in copywriting, probably in most episodes. But in today’s episode, instead of mentioning AI and then pausing the recording for a lie down, they’re going there. Yes. In this episode of Copy Kit, copywriters Sarah and Nicole stare down the barrel of AI and share their thoughts, fears and anxieties about what it means for their freelance businesses. Luckily, they’re joined by special guest Oluchi Udeh, email copywriter and AI optimist, to lighten the mood and give a fresh perspective on how AI could boost the copywriting industry. Whether you’re an AI optimist or AI doomer, please check out Nitin Seth’s book and let the Copy Kit team know if you agree with him. They’d love to hear your perspective! Get in touch via the links below. Timestamps[1:05] Welcome to our special guest, Lu![2:00] Today, Nicole and Sarah are *going there*: Introducing this episode’s book[5:55] Lu shares why she’s optimistic about AI[7:35] The copywriters unpack some of Nitin Seth’s statistics about AI[12:35] How leaning into our spirituality can help us prepare for the AI age[18:35] Nitin Seth’s use of the Problem-Agitation-Solution framework [20:20] What jobs will humans do in the AI age? [21:35] Seth’s POSSIBLE framework and the mantra that Lu appreciated the most[29:50] Is entrepreneurship the answer? [34:05] Embracing the duality of the AI age [37:55] What will Lu implement from the book?[41:30] Is there a future for email copywriters? [46:30] “I’m going to write my own mantra”: Nicole’s implementation points[48:35] Sarah shares her three implementation points [52:45] Lu’s not nervous about AILinks and Resources Related To This EpisodeBuy your copy of Human Edge in the AI Age by Nitin SethConnect with Oluchi on LinkedInCheck out Lu’s websiteStay In Touch With The Copy Kit TeamJoin the Copy Kit Membership hereCheck out our websiteEmail: podcast@trieditcopy.comWell hello there, copywriting friend! This is the Copy Kit Podcast: Master Advanced Copywriting Skills To Grow Your Freelance Business. We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud. Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.Join our membership to get access to the Copy Kit weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It Podcast. It’s your commitment to becoming a better copywriter. And if you want to know more about us, stalk us here:Nicole on LinkedInCheck out Nicole's new website!Sign up for Nicole’s email listSarah’s websiteSarah on LinkedInSarah on InstagramSign up for Sarah’s email list#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategyKEYWORDSCopywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketingMusic Credits: Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/
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    56 分
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