My guest today is Simon Yi (https://twitter.com/da0uch ), founder of Myosin.xyz (https://twitter.com/Myosin_xyz ), a global network of marketers building marketing tools that accelerate the direct to community movement. Simon is what we would call an OG. He started as Head of Growth at Consensys Mesh in 2020 where helped grow staple brands like Chainlink and Filecoin. He is the most experienced growth marketer we’ve had on the show. While numbers are a massive part of Simon’s expertise, he doesn’t hesitate to do some deeper philosophical thinking about the unique value offered by blockchain.

We Discuss...

From the very start of the episode, we are talking numbers. Dunbar’s number. What is a healthy percentage of retention and activity in Discord.

Myosin aims to create a reputation system for Web3, offering a new model for creators, brands, and communities to engage with their audiences and stakeholders.

Reputation scores in Myosin are designed to be a combination of on-chain and off-chain factors, rewarding positive behavior and encouraging collaboration within communities.

Tokenized online communities, such as Friend with Benefits (“FWB”) and DAOs, demonstrate the potential of Web3 to change the way people interact, collaborate, and generate value together.

The adoption and growth of Web3 technology will depend on its ability to address real-world problems, such as copyright and attribution for artists and creators.

FWB's partnership with a liquor brand showcases how blockchain and smart contracts can automate revenue sharing, providing a new way for brands to partner to provide unique experiences for communities and automate the terms.

Localized Web3 communities, similar to Facebook groups or neighborhood-based groups, present a significant opportunity for innovation and growth in the space.

Simon, the founder of Myosin, envisions Web3 succeeding through the formation of "network states," which are interest-based communities that transcend geographic borders.

In the next six to twelve months, Myosin aims to mint its first on-chain reputation score, potentially unlocking a new phase of growth for the platform.

Chapters:

00:00 Introduction and Background

03:24 The Idea Behind Myosin

08:42 Web3's Impact on Creators

13:51 Relevance of Reputation Scores

19:03 Onboarding Artists and Creators

25:26 Tokenizing Online Communities

31:07 Web3's Adoption and Growth

37:03 Social Tokens and the Future of Communities

49:51 Brands Leveraging Blockchain Technologies

53:20 Opportunities in Localized Web3 Communities

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