Advisor, consultant, speaker & podcaster. Helping authors, consultants, coaches & experts build, market & monetise their expertise, products & personal brands.

In this episode, we dive into the power of podcasting as a business growth tool, the myths and realities of personal branding, and why clarity and consistency often matter more than raw star quality. You’ll hear candid stories about pushing past imposter syndrome, building genuine relationships for sales, and repurposing long-form content across platforms.

Bob Gentle shares the strategy behind his eight-year podcasting journey, a practical five-part daily nurture ritual for sales, and reveals the overlooked value of being clear on who you serve and the transformation you deliver. He opens up about building authority step-by-step and why your "vibe attracts your tribe" only if you dare to transmit authentically.

Listeners will walk away with frameworks for consistent outreach, smarter content creation, and actionable tips on using tech (and courage) to amplify your brand. You'll learn how to leverage your unique strengths and why imposter syndrome might actually be your compass for growth.

KEY TOPICS

1. The podcast as a long-term relationship engine, not just a content strategy [00:05:36]
2. Why clarity and consistency matter more than "star quality" in personal branding [00:13:05]
3. Techniques for overcoming imposter syndrome and finding your authentic voice [00:17:13]
4. The five-part daily nurture ritual for effective, human-to-human sales [00:21:09]
5. How asking better questions leads to genuine thought leadership and authority [00:42:11]

GUEST BIO & LINKS

Bob Gentle is a personal brand strategist who works with leaders, boards, and CEOs to turn leadership visibility into influence, opportunity, and revenue. With nearly 20 years in digital marketing, he helps senior leaders and experts articulate their leadership narrative, build authority, and monetise their personal brand in a way that supports organisational growth. He hosts the Building Your LeaderBrand Show, ranked in the global top 2% on ListenNotes.

Connect with Bob Gentle:

Website: https://www.amplifyme.agency/

LinkedIn: https://www.linkedin.com/in/bobgentle/

ABOUT THE SHOW

Chief Story Officer is a podcast about how stories drive strategy, not just communication. Host Rob D. Willis talks with executives and thought leaders about the moments where the right message changed everything.

Real stories. Real impact. Every two weeks.

Connect with Ross:

Website: https://www.rossjohnpenman.com

LinkedIn: www.linkedin.com/in/ross-john-penman/

Email: contact@rossjohnpenman.com

Subscribe to The Converted Podcast wherever you listen to podcasts.

Chris Quinn, commercial director at Usave Power, joins the podcast to share his journey from humble beginnings in sales at 16 to leading commercial teams across the water industry. Chris reveals how confidence, resilience, and personal growth became the foundation for nearly three decades of high performance and transformative leadership.

In this conversation, we dive into the world of sales and high performance, from industry pet peeves and breakthroughs, to the power of real-life experience over formal education, and why self-belief trumps technique when you’re just starting out.

Chris shares his journey from leaving school at 16 and ‘falling into’ sales, to becoming a commercial director, the lessons learned from early face-to-face roles, and how personal growth and mentorship transformed both his career and leadership style.

You’ll walk away with practical advice for new sales professionals, insights into balancing confidence and development, and the mindset shift needed to move from solo high performer to selfless leader. Plus, the evergreen secrets to building teams that blend experience, energy, and future potential.

KEY TOPICS

1. Falling into sales as a teenager and the unexpected leap from Maryhill to the water industry [00:02:22]
2. The lost art and value of face-to-face confidence in a digital-first generation [00:06:47]
3. Why self-belief and charisma matter more than product knowledge for sales rookies [00:10:44]
4. The crucial inflection point: deregulation, accountability, and learning to "love the numbers" [00:14:00]
5. Hard work over intellect: why outworking everyone (with a smile) remains evergreen advice [00:33:34]

GUEST BIO & LINKS

Chris Quinn is the commercial director at Usave Power and a veteran leader in the water industry with over 26 years’ experience. Starting his career at 16 after leaving school, Chris quickly found his place in sales, learning the ropes through grit, self-belief, and an unrelenting work ethic. Over the years, he has developed and led high-performing teams, guided by a passion for coaching young talent and a belief in continual development. Chris balances his professional drive with candid reflections on family life, leadership, and the evolving nature of high performance in sales.

Connect with Chris Quinn:

LinkedIn: https://www.linkedin.com/in/chris-quinn-28941b16/

Connect with Ross:

Website: https://www.rossjohnpenman.com

LinkedIn: www.linkedin.com/in/ross-john-penman/

Email: contact@rossjohnpenman.com

Subscribe to The Converted Podcast wherever you listen to podcasts.

James Corbett, strength coach and founder of Mauchline Barbell Club, joins the show to challenge the way we think about physical health, asking why we plan for our financial future but often neglect our "physical pension.”

In this episode, we challenge the myth that fitness transformation has to be overwhelming or slow, uncovering why your “physical pension” might be the most important investment you’ll ever make, and how the lessons of business, sport, and strength training overlap for lasting change.

James shares how squatting his way out of teenage sluggishness led to a journey from engineering to running Mauchline Barbell Club, why coaching his own mother through pain reframed his mission, and the pivotal mindset shifts. From ditching blame to embracing consistency that underpin all sustainable progress.

You’ll walk away with a sharp, actionable playbook: the mindset habit that stops self-sabotage, a “minimum effective dose” approach to fitness that outperforms crash routines, and a stop-start-continue filter for business or wellbeing that helps you simplify, focus, and finally see real results.

KEY TOPICS

1. The "physical pension" concept: why investing in your health is as vital as saving for retirement [00:02:05]
2. How early strength gains transform aches, pains, and body composition for adults over 35 [00:07:05]
3. From engineering student to strength coach: James Corbett’s winding path to opening Machlan Barbell Club [00:14:57]
4. Building a coaching business by prioritising communication, process, and authentic sales without "always be closing" tactics [00:41:57]
5. Simplifying change: why consistency, minimum effective dose, and ditching victimhood fuel long-term fitness and business results [00:53:13]

GUEST BIO & LINKS

James Corbett is a strength coach, gym owner, and former engineer. He helps people, particularly those over 35 rebuild strength, prevent pain, and invest in their long-term health through personalised coaching and group training at Mauchline Barbell Club. Drawing on decades of experience in sport, engineering, and fitness, James combines analytical problem-solving with practical, down-to-earth coaching. His approach centres on consistency, simplicity, and building the physical resilience needed to enjoy life for decades to come.

Connect with James Corbett:

Website: https://coachjamescorbett.com/

Facebook: https://www.facebook.com/mauchlinebarbellclub

Innstagram: https://www.instagram.com/mauchlinebarbellclub/

Connect with Ross:

Website: https://www.rossjohnpenman.com

LinkedIn: www.linkedin.com/in/ross-john-penman/

Email: contact@rossjohnpenman.com

Subscribe to The Converted Podcast wherever you listen to podcasts.