We're joined in this episode by Dr. Aaron Mansfield, associate professor of sports management at Merrimack College.
A native of the Buffalo, NY, area, Aaron is unsurprisingly a big fan of the Bills and Sabres. We spend a fair amount of time learning about his early years of fandom and how the Music City Miracle brought his younger self to tears of anguish.
Today, Aaron lists his areas of expertise on Merrimack's website as "healthy fandom, sports consumer behavior, health and well-being, and sports marketing." He focuses much of his research on the relationship between sports fandom and well-being.
That, too, is a major component of our Conversation, discussing that relationship and how Aaron hopes fans can begin engaging in healthier spectating habits: from ensuring they get movement in during their viewing to making better food and beverage choices.
To keep tabs on Aaron's work and connect with him, he encourages listeners to find him here on LinkedIn.
A reminder to Conversations listeners: we are giving away an author-signed copy of last week's guest Danny Funt's debut book, Everybody Loses: The Tumultuous Rise of American Sports Gambling. To enter, email hilldouglast@gmail.com stating your interest by 11:59 p.m. ET, September 13.
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