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Regenerative Business with Jo Barnard (Morrama)

What does regenerative business really mean and why is sustainability no longer enough?

In this episode of Conversations with Roberto, Roberto Inderbitzin sits down with Jo Barnard, Founder and Creative Director of Morrama, to explore how responsible design, leadership, and regenerative thinking can shape better products and better businesses.

Jo shares why designers must think beyond objects, how product lifespan affects culture and resources, and why businesses should aim to give more than they take.

This conversation is for founders, designers, and leaders who care about impact, longevity, and meaningful innovation.

In this episode:

- Regenerative vs sustainable business
- Designing for an appropriate lifespan
- Responsibility in leadership and design
- B Corp, ethics, and culture
- The future of business and humanity

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Buckle up for a design-fueled ride in the latest episode of Conversations with Roberto, as your host Roberto Inderbitzin sits down with the one and only Mike Chapman—TV producer, storyteller, and the mastermind behind the global ByDesign series!

From Australia’s design scene to the streets of New York, Mike shares his behind-the-scenes journey of bringing smart, meaningful design stories to mainstream TV—think architecture, innovation, and hotel lobbies that actually work. With wit, warmth, and a cheeky Soho accent, Mike opens up about elevating design from niche to necessary, and why he considers this work more than just television—it’s a cause.

Expect laughs (bad on-hold music comes up, don’t ask), big insights, and a peek into how Mike’s small crew is creating massive impact—one story, one episode, one viewer at a time.

Key Takeaways:

Design Is a Conversation for Everyone: From ditch diggers to doctors, Mike’s goal is to bring design out of the studio and into the spotlight.

Curiosity + Craft = Magic: Whether he’s interviewing Ross Lovegrove or filming in a hotel lobby, Mike proves that great storytelling starts with asking the right questions.

Diversity by Design: Mike’s not just showcasing brilliant work—he’s actively pushing for broader representation in design media.

Extra Insight:

From Pandemic Pivot to Primetime: Learn how a pandemic shook up the TV world and created the perfect opening for ByDesign to thrive—and why Mike believes humor is the secret sauce to reaching the “football crowd.”

This one’s inspiring, surprising, and straight from the heart of someone who’s reshaping how we see design—and who gets to be seen.

🎧 Tune in, smile, and remember: design is everywhere—and yes, someone even designed that painful customer service call.

Like this show?
Leave a review, share with a friend, or just send someone a well-designed chair. We’ll take any form of support.

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In today’s inspiring 16th episode, we welcome Kevin Bethune, a visionary who blends engineering, business strategy, and design into a groundbreaking career. Kevin's journey from nuclear engineering to designing iconic Nike products is a testament to curiosity and conviction. Now the founder of Dreams, Design, and Life, he shares his philosophy on human-centered design, highlighting inclusivity, empathy, and multidisciplinary collaboration. Kevin reveals how empowering teams, embracing non-linear paths, and making space for creativity drive innovation. He also discusses how design can create a more ethical and sustainable future, drawing insights from his TED talks and books. Don’t miss this conversation with an innovator redefining design and leadership.

Learn more about Kevin:

• Website: Dreams, Design, and Life
• LinkedIn: Kevin Bethune
• Books: Reimagining Design: Unlocking Strategic Innovation by Kevin Bethune

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Subscribe to Conversations with Roberto for more conversations about design, business, and the future.

Thanks for listening!