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Buckle up for a design-fueled ride in the latest episode of Conversations with Roberto, as your host Roberto Inderbitzin sits down with the one and only Mike Chapman—TV producer, storyteller, and the mastermind behind the global ByDesign series!

From Australia’s design scene to the streets of New York, Mike shares his behind-the-scenes journey of bringing smart, meaningful design stories to mainstream TV—think architecture, innovation, and hotel lobbies that actually work. With wit, warmth, and a cheeky Soho accent, Mike opens up about elevating design from niche to necessary, and why he considers this work more than just television—it’s a cause.

Expect laughs (bad on-hold music comes up, don’t ask), big insights, and a peek into how Mike’s small crew is creating massive impact—one story, one episode, one viewer at a time.

Key Takeaways:

Design Is a Conversation for Everyone: From ditch diggers to doctors, Mike’s goal is to bring design out of the studio and into the spotlight.

Curiosity + Craft = Magic: Whether he’s interviewing Ross Lovegrove or filming in a hotel lobby, Mike proves that great storytelling starts with asking the right questions.

Diversity by Design: Mike’s not just showcasing brilliant work—he’s actively pushing for broader representation in design media.

Extra Insight:

From Pandemic Pivot to Primetime: Learn how a pandemic shook up the TV world and created the perfect opening for ByDesign to thrive—and why Mike believes humor is the secret sauce to reaching the “football crowd.”

This one’s inspiring, surprising, and straight from the heart of someone who’s reshaping how we see design—and who gets to be seen.

🎧 Tune in, smile, and remember: design is everywhere—and yes, someone even designed that painful customer service call.

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In today’s inspiring 16th episode, we welcome Kevin Bethune, a visionary who blends engineering, business strategy, and design into a groundbreaking career. Kevin's journey from nuclear engineering to designing iconic Nike products is a testament to curiosity and conviction. Now the founder of Dreams, Design, and Life, he shares his philosophy on human-centered design, highlighting inclusivity, empathy, and multidisciplinary collaboration. Kevin reveals how empowering teams, embracing non-linear paths, and making space for creativity drive innovation. He also discusses how design can create a more ethical and sustainable future, drawing insights from his TED talks and books. Don’t miss this conversation with an innovator redefining design and leadership.

Learn more about Kevin:

• Website: Dreams, Design, and Life
• LinkedIn: Kevin Bethune
• Books: Reimagining Design: Unlocking Strategic Innovation by Kevin Bethune

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Learn how to design & manufacture better products & services.
Download here your FREE Guide for Creating Sustainable Products.

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In today’s 14th episode, we’re honored to feature a true pioneer at the heart of digital innovation, Jay Samit.
Dubbed the godfather of digital media, Jay’s remarkable journey spans over three decades, from revolutionizing startups to steering Fortune 500 companies toward groundbreaking success.

An international bestseller and the visionary former CEO of a NASDAQ-listed company, his collaborations have shaped the digital landscape, impacting everything from LinkedIn to Sony and extending advice to figures as influential as the Pope and Presidents.

Jay's insights into mobile technology, augmented reality, and digital transformation have driven billions in daily consumer use and positioned him as a forecaster of technological trends, teaching innovation at USC and featuring regularly in Fortune.

Beyond his professional accolades, Jay’s passion for magic and pop art reveals a fascinating layer to his persona, reminding us that transforming the ordinary into the extraordinary is not just a metaphor but a lived reality.

Fun fact: Jay worked his way through college as a magician and is still a performing member of the Magic Castle in Hollywood.
Join us as we explore the mind of a man who predicts the future and actively shapes it.

Like this show?
Please leave us a review and share it with a friend -- even one sentence helps!

Thanks for listening!

Want to create sustainable products?
Get our guide!
Learn how to design & manufacture better products & services.
Download here your FREE Guide for Creating Sustainable Products.