The best outreach is the outreach you never have to send. When you're clear on what you want to be known for, people read a couple weeks of your posts and show up already pre-sold.

In this episode, Molly breaks down the three types of content (wide net, middle of funnel, and bottom of funnel), what to change depending on where you're stuck, and why LinkedIn rewards crisp writing and a real stand. Plus the one question she asks before she puts anything out: why should someone care about this?

Here's what Molly explores:

• Picking what you want to be known for and talking about it consistently, knowing you can always broaden out later

• Wide net topics like leadership, parenting, or being a female founder that bring new people to your profile, and why only talking about your core topic can bore people out

• Middle of funnel content that solves your niche's problem, and bottom of funnel content that tells people how to work with you

• Not getting clients from LinkedIn? You may never have invited anyone to work with you. Plateaued? You may need fresh top of funnel content

• The client whose post on Airbnb going remote went viral, and why you have a bit of a responsibility to weigh in when something big hits your industry

• Always tag the outlet, the reporter, or the person you're talking about (with one exception: when you're leaving a job)

• Why the internet isn't your journal: get to the other side, get to the wisdom of it, and then share

• LinkedIn is a job-seeking platform at its core, and the scheduled vacation post that outperformed the rest because it was crisp writing with a strong perspective

Want help getting your content right? Join the waitlist for Impressions at mollygodfrey.com/impressions

Thanks for listening to Outspoken If something landed, share it or sit with it. And when you're ready to go deeper, connect with me on LinkedIn.