Justin sits down with Justin Starbird to unpack why your audience is more than a number. A strong audience can become a real business asset that supports sales, marketing, credibility, and long-term growth.

They also discuss why founder-led companies need to build a community around their solution instead of making the founder the center of every deal.

-

Justin Starbird is the CEO and Founder of The Aebli Group (TAG), a growth strategy agency designed for the high-stakes worlds of MedTech, manufacturing, and innovation-driven sectors. A veteran strategist with an operator mindset, Justin helps B2B leaders stop relying on vague marketing guesses and start building scalable, measurable business development systems. Justin specializes in the intersection of capital formation and credibility. He is a leading expert in Regulation CF (Equity Crowdfunding), helping founders bridge the gap between technical genius and investor psychology. By creating investor-ready narratives and building momentum mechanics on platforms like Wefunder, Justin turns community-driven fundraising into a repeatable growth engine. His deep-sector expertise in B2B, MedTech, and Healthcare is further cemented by his founding of the TAG Awards, a high-signal recognition platform that spotlights meaningful innovation across technical and regulated industries. Background & Philosophy Before founding TAG in 2014, Justin served as Vice President of Strategic Sales at 48forty Solutions, where he engineered supply chain logistics for Fortune 500 companies. This background in high-level operations informs his no-fluff approach to marketing: if growth cannot be benchmarked, quantified, and repeated, it isn't a strategy, it’s a hope. Justin is also the host of TAGLine Podcast, where he interviews industry leaders on innovation and leadership. He is a frequent speaker on human-first storytelling in an AI-driven world and on extracting a company’s unique intellectual property to establish undisputed market authority. Target Conversation Topics The Capital-Readiness Blueprint: How to leverage Reg CF and community rounds to fuel innovation. The Credibility Stack: Using strategic awards, podcasts, and IP to shorten the B2B sales cycle. The Operator’s Marketing Framework: Aligning marketing with business development to prove ROI. MedTech Momentum: Navigating compliance, trust, and digital transformation in healthcare. Personal & Community A recipient of the prestigious Spirit of America and Local Hero awards for his philanthropy, Justin lives in Maine with his wife, two daughters, and two dogs. His agency, The Aebli Group, is named in honor of his friend Jim Aebli and his daughters, reflecting a business philosophy built on transparency, trust, and long-term legacy.

Connect with Justin Starbird:

https://www.aebligroup.com/

https://www.linkedin.com/company/the-aebli-group

https://www.linkedin.com/in/justinstarbird/

-

Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro

Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online.

To learn more: https://www.dialogwith.us

Justin sits down with Will Rico to unpack what it really takes for brands to show up in AI-driven search. They examine how AI visibility differs from traditional SEO, what LLMs actually trust, and why optimizing your website is no longer enough in the modern internet age.

If you'd like to understand how AI is changing search and what your brand can do about it, this discussion is a practical place to start learning.

-

Will Rico is the Founder & CEO of CommonMind, a 25 year strong agency that helps clients go from hidden gems to market leaders with AEO and SEO strategies. Will is also an Endless Certified Coach, a philosophy that he feels is perfect of building trust in the AI age.

Connect with Will Rico:

https://www.commonmind.com

https://www.linkedin.com/in/willrico/

https://www.youtube.com/@commonmind-llc

-

Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro

Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online.

To learn more: https://www.dialogwith.us

Justin takes a seat with RC Victorino to deconstruct why so much B2B content feels the same in this day and age and what it takes to create something people actually want to pay attention to. They dig into how editorial judgment, internal data, and AI can work together without turning your content into another version of what everyone else is already saying.

-----

RC Victorino is a brand and content leader at BuildOps who started his career covering small towns for weekly newspapers in New Hampshire — the day before 9/11. That journalism instinct eventually pulled him into B2B tech, where he's spent nearly twenty years trying to get marketers to stop overengineering everything. He believes the best marketing should make someone feel something, not just click something. He writes about the tension between creative instinct and corporate reality at https://rcvictorino.com/

Connect with RC Victorino:http://rcvictorino.com/https://calendly.com/

-----

Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro

Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online.

To learn more: https://www.dialogwith.us

Justin sits down with Justyna Ciecierka to explore what's really keeping people from creating effective video content. It is not a lack of equipment or editing skills. It is performance anxiety. Justyna shares a simple framework for creating videos that connect with buyers, build trust, and stay memorable without sounding scripted or overproduced.

-----

Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro

Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online.

To learn more: https://www.dialogwith.us

Justin sits down with Logan Lyles to break down what separates webinars that generate leads from the ones that get ignored. Logan shares practical strategies for increasing registrations, improving conversions, and turning every webinar into a long-term content asset instead of a one-time event.

They also explore smarter promotion, better follow-up, and how small changes to your titles, sign-up process, and content strategy can make a measurable difference. If you're using webinars as part of your marketing, this is a conversation that will help you get more value from every event.

-----

Logan Lyles is the founder of DemandShift, where their Webinar Fast Track Framework helps B2B brands book 5x more sales calls from webinars than the industry average. With 17 years of experience in B2B sales & marketing, Logan blends his journalism background with deep expertise in storytelling and demand generation.

He has hosted & produced top‑ranked podcasts, including B2B Growth and Agency Life, and has hosted over 700 podcast episodes & live webinars across multiple shows. Previously, he served on the leadership team at Sweet Fish Media, contributing to its Inc. 5,000 recognition 2 years in a row. In 2024, LinkedIn invited him to its exclusive Top Voices program, where he now shares insights with more than 20,000 followers.

Connect with Logan Lyles:

https://demandshift.co/

https://www.linkedin.com/in/loganlyles/

6-Month Content Planning Prompt: https://demandshift.co/prompt

The State of B2B Webinars for Lead Generation Report (Waitlist): https://demandshift.co/report

-----

Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro

Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online.

To learn more: https://www.dialogwith.us

Justin sits down with Wendy Jacobson to talk about what actually drives results in content marketing. Drawing from more than 17 years of experience, Wendy shares why authenticity, consistency, and a clear strategy matter far more than chasing likes, comments, or the latest trends.

They also delve into how even simple "boring" content can become a powerful growth tool when it aligns with your business goals.

-----

Wendy Jacobson is a content writer, marketer and strategist with more than 25 years’ experience in the business world. For the past 17 years, her main focus has been working with B2B companies to plan, craft and distribute their content.

She views content as a vehicle for a business to build and maintain their credibility. Over the years, Wendy has helped companies in the financial services, healthcare, wellness, food and technology industries foster their credibility via content such as articles, emails, web content and case studies.

Wendy has always loved to write and has a BA in History and English from The George Washington University. She lives in Minneapolis and when not working, she enjoys spending time with her husband, two teenage kids and dog. She also likes to jump rope, bike, hike or do just about anything outside.

Connect with Wendy on LinkedIn: https://www.linkedin.com/in/wjacobson/

-----

Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro

Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online.

To learn more: https://www.dialogwith.us

Justin sits down with Kristen Sweeney to explore how businesses can stand out by turning their internal expertise into content that leaves an impact. Instead of chasing generic thought leadership, Kristen discusses how expert-led content helps brands build credibility, trust, and a point of view that competitors cannot copy.

They also go over what makes content truly authoritative, how to uncover valuable insights from your team, and why human experience matters more than ever in the age of AI.

-----

For Kristen, Every Little Word was years in the making. Following a decade of writing complex content for professional services companies, she found an easy way to help business leaders become thought leaders by articulating the great ideas swirling around inside their heads.

Kristen has a deep history of combining content marketing expertise and business acumen to drive successful marketing initiatives. She has ghostwritten books on leadership development, launched websites for major healthcare organizations, and built the content engine for a thriving business consulting firm. Kristen loves tackling big projects and creating something from nothing. She is quality-obsessed and thrives on getting the details right. She also loves the creative aspect of content marketing, helping clients uncover new and original ideas beyond “what everyone else is writing on the internet.”

Kristen has a BFA in Musical Theatre and an Interdisciplinary Studies degree in Medieval & Early Modern Studies, both from the University of Florida. She has a Masters of Music degree in Musical Theatre from the Boston Conservatory.

-----

Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro

Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online.

To learn more: https://www.dialogwith.us

Justin sits down with Chuck Moxley to talk about why podcasts are much more than just a lead generation tool. When done right, they become a powerful way to build trust, support sales conversations, and uncover customer insights that can help your entire company make better decisions.

Chuck explains how his team shifted to a leaner, more authentic podcast strategy that still drives real business impact. They also break down why pipeline influence matters more than vanity metrics, how authentic conversations create stronger content, and what it takes to turn a podcast into a long-term asset for growth and credibility.

-----

Chuck is a 6-times B2B SaaS CMO who now works as a fractional CMO for multiple B2B and SaaS companies looking to scale their growth efficiently while avoiding the common pitfalls of premature marketing hires and inefficient growth tactics.

Chuck is a marketing practitioner with more than 20 years' experience in SaaS companies and 10 years experience working in agencies. He has developed innovative marketing programs for dozens of brands including Chick-fil-A, Lee Jeans, Subway, AT&T, Pepsi, Circle K, NFL and Sprint. He is one of the nation's leading experts on the convergence of technology and marketing and speaks frequently at corporations, industry trade organizations and universities on digital marketing, digital identity and the ethical use of data and its impact on business and society.

He is the co-author of the book on how brands are using one-to-one marketing for greater effectiveness, An Audience of One , published by McGraw Hill and used in marketing and MBA programs at multiple universities. And Chuck is co-host of The Frictionless Experience podcast.

Connect with Chuck Moxley here:

https://www.chuckmoxley.com/

https://www.linkedin.com/in/chuckmoxley/

https://audienceofone.website/

-----

Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro

Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online.

To learn more: https://www.dialogwith.us