Justin sits down with Justyna Ciecierka to explore what's really keeping people from creating effective video content. It is not a lack of equipment or editing skills. It is performance anxiety. Justyna shares a simple framework for creating videos that connect with buyers, build trust, and stay memorable without sounding scripted or overproduced.

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Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro

Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online.

To learn more: https://www.dialogwith.us

Justin sits down with Logan Lyles to break down what separates webinars that generate leads from the ones that get ignored. Logan shares practical strategies for increasing registrations, improving conversions, and turning every webinar into a long-term content asset instead of a one-time event.

They also explore smarter promotion, better follow-up, and how small changes to your titles, sign-up process, and content strategy can make a measurable difference. If you're using webinars as part of your marketing, this is a conversation that will help you get more value from every event.

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Logan Lyles is the founder of DemandShift, where their Webinar Fast Track Framework helps B2B brands book 5x more sales calls from webinars than the industry average. With 17 years of experience in B2B sales & marketing, Logan blends his journalism background with deep expertise in storytelling and demand generation.

He has hosted & produced top‑ranked podcasts, including B2B Growth and Agency Life, and has hosted over 700 podcast episodes & live webinars across multiple shows. Previously, he served on the leadership team at Sweet Fish Media, contributing to its Inc. 5,000 recognition 2 years in a row. In 2024, LinkedIn invited him to its exclusive Top Voices program, where he now shares insights with more than 20,000 followers.

Connect with Logan Lyles:

https://demandshift.co/

https://www.linkedin.com/in/loganlyles/

6-Month Content Planning Prompt: https://demandshift.co/prompt

The State of B2B Webinars for Lead Generation Report (Waitlist): https://demandshift.co/report

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Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro

Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online.

To learn more: https://www.dialogwith.us

Justin sits down with Wendy Jacobson to talk about what actually drives results in content marketing. Drawing from more than 17 years of experience, Wendy shares why authenticity, consistency, and a clear strategy matter far more than chasing likes, comments, or the latest trends.

They also delve into how even simple "boring" content can become a powerful growth tool when it aligns with your business goals.

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Wendy Jacobson is a content writer, marketer and strategist with more than 25 years’ experience in the business world. For the past 17 years, her main focus has been working with B2B companies to plan, craft and distribute their content.

She views content as a vehicle for a business to build and maintain their credibility. Over the years, Wendy has helped companies in the financial services, healthcare, wellness, food and technology industries foster their credibility via content such as articles, emails, web content and case studies.

Wendy has always loved to write and has a BA in History and English from The George Washington University. She lives in Minneapolis and when not working, she enjoys spending time with her husband, two teenage kids and dog. She also likes to jump rope, bike, hike or do just about anything outside.

Connect with Wendy on LinkedIn: https://www.linkedin.com/in/wjacobson/

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Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro

Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online.

To learn more: https://www.dialogwith.us