Justin sits down with Erin Balsa to break down why research reports can be one of the most powerful assets in your content strategy... if they’re done right.

They talk through what most brands get wrong, why methodology matters more than flashy headlines, and how transparent, credible research builds real trust. Erin also shares how to turn reports into thought leadership that drives ROI instead of gathering dust.

If you’re thinking about using research to stand out or you already are but want better results, this conversation will help you create content people actually believe in.

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Connect with Erin:

https://www.linkedin.com/in/erinbalsa/

www.hausofbold.com

To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro

Here are several topics we cover in this episode:

• Research reports can elevate a brand's market presence

• Sloppy methodology can damage a brand's credibility

• Selective reporting undermines trust in research findings

• Building a solid process is crucial for effective research

• Transparency in data collection enhances credibility

• Contradictory findings can be used to build trust

• Engaging sales teams is essential for report success

• Gating reports can limit audience reach

• Thought leadership is established through credible research

• Coining terms can help brands own conversations

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Justin sits down with Vince Pierri to talk about an unexpected journey, from the pulpit to building a thriving business on LinkedIn through infographics.

Vince breaks down how visual storytelling helped him stand out, why quality beats quantity every time, and how he grew an audience of 28,000 in just 16 months. They also get into what it really takes to stay consistent with content, how video fits into the bigger picture, and what makes LinkedIn such a powerful platform for professionals.

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Vince Pierri is a public speaking coach and content strategist who helps leaders turn complex ideas into clear, memorable messages. He’s built a LinkedIn audience of 27,000+ through viral infographics that have reached millions, and he’s coached SaaS founders, consultants, and executives on how to craft signature talks that land clients and spark movements. (He also serves as lead pastor at The Bridge Church in Kentucky.)

Connect with Vince:

vince.pierri@thebridgenky.com

To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro

Here are several topics we cover in this episode:

• Infographics can be a powerful tool for building a business on LinkedIn

• High-quality content is essential for standing out on social media

• Video content plays a crucial role in engaging potential client

• Visual storytelling can enhance the impact of your message

• Consistency and quality are key to success on LinkedIn

• Understanding platform dynamics is crucial for effective content marketing

• Insights on the future of content marketing

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To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro

For more content, subscribe to our YouTube!

We would love to connect with you!

LinkedIn

Instagram

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To learn more: https://www.dialogwith.us

Justin sits down with Dana Herra to unpack what it really means to “market less and matter more.” If you’re a solopreneur or small business owner trying to do everything everywhere, this conversation shows you a smarter way forward.

Justin and Dana break down how focusing on fewer channels and leaning into your natural strengths creates stronger connections, better content, and far less burnout.

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My superpower? Uncovering the story.

Before I was a marketer, I was a journalist. A pretty good one. In 10 years, I won nearly two dozen awards. The newsroom taught me to listen carefully and ask the questions that get to the heart of a story. Today, I use those skills to interview you, drawing out your best ideas and unique point of view. The resulting content breathes with your authentic voice. And it’s strategically designed to build trust and influence with your target audience.

Superpower 2: Voice chameleon.

Ever read something and think, “Oh, there’s no way they wrote that." Maybe you could believe the poster had that idea, but the words are all wrong. It doesn’t sound like them. Yeah, those aren’t my clients. I’m brand voice certified. I have an actual, scientific process for breaking down your voice into its distinct elements so I can recreate it in your content. While we’re talking about your ideas, I’m also soaking up your voice.

Connect with Dana here:

https://danaherra.com/

https://linkedin.com/in/danaherra

To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro

Here are several topics we cover in this episode:

- Don't do things you hate; it shows in your work.

- Focus on fewer channels for more effective marketing.

- Leverage personal strengths to maximize marketing impact.

- Evaluate marketing channels based on audience and personal energy.

- Experiment with different formats to find what works best.

- Give marketing efforts time to gain traction before switching.

- ROI isn't just financial; consider time and energy investment.

- Avoid shiny object syndrome; stay focused on core strategies.

- Use storytelling to grab attention and persuade effectively.

- Marketing is about using strengths as leverage, like judo.

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To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro

For more content, subscribe to our channel - YouTube

We would love to connect with you!

LinkedIn

Instagram

TikTok

To learn more: https://www.dialogwith.us