Consumer-guided Digital Marketing ft. Tiffany Pegues
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Consumer-guided Digital Marketing ft. Tiffany Pegues
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概要
In this exciting episode, Sue Frech sat down with Tiffany Pegues, Head of Social, Search, and CRM at Church & Dwight Co.
Tiffany shares insights into the digital strategies she leads, emphasizing the importance of authentic voices in brand communities and the power of consumer energy.
We discuss the challenges of keeping up with social media algorithms and the role of brand communities in advocacy. Tiffany also provides valuable advice for marketers looking to start a brand-owned community.
Looking ahead to 2024, she highlights the opportunities and challenges in social commerce and the significance of user-generated content. Plus, Tiffany shares her thoughts on AI's role in revolutionizing marketing productivity.
Tune in for a dynamic discussion on the ever-evolving landscape of digital marketing!