Artificial intelligence isn't replacing real estate agents, but it is changing how consumers find them. And for agents who haven't structured their digital presence intentionally, that shift can be costly.

In this episode of Consumed, Lance Pendleton explains how AI-driven search is reshaping visibility, credibility, and consumer trust in real estate. Rather than focusing on tools or trends, Lance breaks down the fundamentals agents need to understand to show up where today's buyers and sellers are actually searching.

You'll hear why AI platforms reward agents who answer real questions, how conversational search differs from traditional SEO, and why YouTube, Google Business Profiles, and content clarity matter more than ever. Lance also shares practical ways agents can audit their digital footprint and start positioning themselves for AI-assisted discovery without gimmicks or automation shortcuts.

If you're worried about AI replacing agents, this episode reframes the conversation: the real risk isn't AI itself, it's being invisible in the systems consumers already trust.

Reframe Agent AI Prompts: https://agent-prompt-guild.lovable.app/

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This podcast is produced by Two Brothers Creative.

Artificial intelligence is everywhere in real estate right now, and for many agents, it's creating more confusion than clarity. Is AI something you should fear, ignore, or fully embrace?

In this episode of Consumed, Lance Pendleton breaks down AI for real estate agents at the most practical level. No buzzwords. No overpromising. Just a clear explanation of what AI actually is, what it's not, and how agents can use it as an assistive tool rather than a replacement.

Lance explains how consumers are already using AI to search for agents, why traditional SEO is changing, and how agents can structure their digital presence to show up in AI-driven searches. He also walks through real-world examples of using tools like ChatGPT to improve follow-ups, inspections, marketing, and decision-making, without sounding like a robot.

If you've been overwhelmed by AI hype or unsure where to start, this episode gives you a grounded framework to use AI confidently, ethically, and effectively in your business.

Reframe Agent AI Prompts: https://agent-prompt-guild.lovable.app/

This podcast is produced by Two Brothers Creative.

Traditional real estate coaching doesn't fail because agents are lazy or unmotivated. It fails because it ignores how most agents' brains actually work.

In this episode of Consumed, Lance Pendleton explains why coaching, business planning, and goal-setting systems routinely collapse for real estate agents—and how a deeper understanding of neurodivergence, ADHD, and executive function changes everything. Drawing from his background in behavioral psychology and personal experience working with thousands of agents, Lance shares the moment he realized the industry was solving the wrong problem.

You'll learn why an estimated majority of agents are neurodivergent, how dopamine drives motivation, and why tactics like business plans and self-help systems often create shame cycles instead of progress. Lance also breaks down the five executive functions most agents struggle with—and why those struggles have nothing to do with intelligence or capability.

If you've ever felt overwhelmed, inconsistent, or frustrated with yourself despite being great with clients, this episode will help you understand why—and what actually works instead.

AI Agent Prompts

https://agent-prompt-guild.lovable.app

Connect with Cari:

Cari.Higgins@Compass.com

Instagram: @boulderhomes

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Connect with Paul:
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This podcast is produced by Two Brothers Creative.