Artificial intelligence isn't replacing real estate agents, but it is changing how consumers find them. And for agents who haven't structured their digital presence intentionally, that shift can be costly.

In this episode of Consumed, Lance Pendleton explains how AI-driven search is reshaping visibility, credibility, and consumer trust in real estate. Rather than focusing on tools or trends, Lance breaks down the fundamentals agents need to understand to show up where today's buyers and sellers are actually searching.

You'll hear why AI platforms reward agents who answer real questions, how conversational search differs from traditional SEO, and why YouTube, Google Business Profiles, and content clarity matter more than ever. Lance also shares practical ways agents can audit their digital footprint and start positioning themselves for AI-assisted discovery without gimmicks or automation shortcuts.

If you're worried about AI replacing agents, this episode reframes the conversation: the real risk isn't AI itself, it's being invisible in the systems consumers already trust.

Reframe Agent AI Prompts: https://agent-prompt-guild.lovable.app/

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This podcast is produced by Two Brothers Creative.