Coaching call episodes of Confessions of a Shop Owner are when Matt Lofton, from Elite Worldwide, joins Mike to discuss one of his three repair shops. This is the sixth coaching call about this shop so far, and it was the toughest one yet, as the shop operated at a loss for May. There were several factors at play, and Matt helps Mike sort through how they can pick up where things left off in April. (The best month to date for that store)

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Detect Auto

In this episode, Mike Allen sits down with Bill Brusard of JB Auto Care and Now Auto Care. Bill tells the story of meeting industry lightning rod Todd Hayes and how that meeting changed his life. Now, Bill has goals to build generational wealth, rather than just running a shop. They also talk about the strategy of private equity deals with the Houston-Boston Partnership, and why Bill believes giving back is important.

00:00 From Technician to Shop Owner for Bill

05:18 Meeting Big Daddy Todd Hayes

06:43 Choosing Quality over Quantity

10:00 Defining Success with Hayes

13:30 "Maximize Your True Potential"

17:53 "Second Bite: Bigger Equity Return"

22:26 "Failed Business Dreams"

23:25 "No Question Off Limits"

In this episode, the goal was to get David fired up. Mission accomplished. We talk free diagnosis, the value of technicians vs service advisors, and whether AI could ever truly replace a skilled shop foreman or technician. Oh yeah, and I'm trying the Summer Ozempics.

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Elite Worldwide

Timestamps

00:00 Who Has The Best Podcast Logo?

05:36 "Streamline Shop Management with Tekmetric"

11:26 Olympic Athletes' Ozempic Struggle

17:11 Unexpected Mid-Flight Illness

29:40 David's Weight Journey

35:07 "Faulty Fuel Pump Repair Fiasco"

42:30 Separate Billing for Brandon's Expertise

48:11 "Diagnostic Strategies and Methods"

53:54 Rethinking Management Roles

58:05 Women's Bathroom Mess Challenges

01:00:09 Bathroom Door Mishap Explained

01:07:38 Event Space and Scheduling Challenges

01:12:11 Collision Industry Insights & Challenges

01:17:43 Struggle with Letting Go

Dan Thieken is the owner of Kreager Tire and Service in Millersport, Ohio. Today, Dan talks through losing nearly his entire staff in a VERY short period, but somehow kept the shop afloat.

WE LOVE OUR SPONSORS! We wouldn't tell you about them if we didn't believe they could help you at your shop! For more about each sponsor, touch their name below.

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Elite Worldwide

Timestamps:
00:00 Dan's Shop and an Update

13:42 Lack of Communication Criticized

18:04 Aftermarket Shop Offers Better Opportunities

26:33 Ted's Blunt Conversation on Expectations

28:31 Health Insurance Search for Team

37:28 Conflict of Interest Avoided

43:02 "Unwarranted Expense: $6,000 Bottle"

49:26 Helping Cousin's Demo Class Thursday

55:06 Mentorship Transforms New Shop Owners

58:21 Prioritizing Family Over Work

Today, we play a voicemail from Bryan's biggest fan. Or shall we say, biggest fan of his feet...oh yeah - and Tonnika Haynes joins to talk shop. And confess things, too.

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Touch HERE and start using the best Shop Management Software there is. Tekmetric.

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Find the stuff you're missing at your shop with Detect Auto - click HERE

00:00 Funny Social Media to Watch

08:50 Overworked and Overcommitted

10:49 "Becoming a Shop Owner" Workshop

13:44 Sales Tactics and Decision Dynamics

19:46 "Unlock Hidden Auto Shop Revenue"

20:50 "Napa Encounter: Charismatic Persuasion"

26:19 "Cultural Fit Over Potential"

27:27 Balancing Tech Skills and Estimation

30:45 Insurance Influence on Repair Shops

35:56 Sibling Roughhousing Consequences

37:15 "Challenging Training for Real Skills"

43:21 EV Safety Certification with Avtech

43:58 Certification Test Opportunity Details

49:11 High-End Carlisle Equipment Discounts

51:05 Busy but Available for Fun

55:57 "Brian's Foot Finder Request"

You've been hearing us talk about the benefits of Tekmetric for months now - ready to cave in and give it a try? Do that HERE

Marketing is...let's say...not my strong suit. Good thing there's Turnkey Marketing! Let Carrie-Lynn and her team help you with something that's not your strong suit either HERE

Elite Worldwide is making my shop WORLDS better! I'm so pleased with the results so far. One-on-one coaching is keeping me accountable and it can with you too. Learn more HERE

In this episode, we talk with Neal Maier. Neal is someone who Mike has juuuust a little history with. Good history that is. Hopefully Neal feels the same! Neil and Mike take a trip down memory lane today and talk about their journeys through this industry. Oh and Bryan gets heated over O2 censors....again....

00:00 Mike has a confession

05:01 Tires Sustain Profitability

06:44 "Urgent Repairs Needed: Shaved Ball Joints"

10:59 "Costly Lessons Learned"

15:51 Evolving Marketing for Customer Journey

18:40 "Re-engaging Lost Customers Strategies"

21:01 Focus on Cost-Free Business Gains

25:08 "Pre-Qualified Offers Boost Return Visits"

27:21 Dispatcher's Stress Over Schedule Changes

32:49 Daily Car Processing Plan

36:00 Shop Confession: Off the Rails

40:22 "Laughing at Desperate Decisions"

41:41 Embracing Imperfection in Challenges

47:10 Event Planning and Expo Preparations

49:26 EV Safety Certification & Exam Proctors

53:50 Forklift Side Shift Adjustment

I only mention my sponsors because they have truly made a difference at my shops. I believe they can do the same for you. Visit their site below and learn more!

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Detect Auto

Today, it's coaching call number 5. This one is a bit different than the previous four, though. Why? I actually did my job! The strategy Matt and I have been working on is working well for my small shop, but it's not time to stop and celebrate. There is more work to be done. These conversations are a glimpse into what Elite Worldwide does for shops everywhere. Do you have them helping you?

00:00 Matt is bouche

08:19 Efficient Vehicle Maintenance Integration

11:10 Boosting Adoption of BG Services and Tires

19:19 "Managing Warranty Comebacks Efficiently"

25:52 Warranty Impacts on Free Labor

30:38 "Technician Pay Structure Adjustments"

33:58 Complex Repairs Undervalued in Labor Guides

43:23 Inexpensive Repair Causes Engine Failure

44:01 Ethical Sales and Repair Decisions

51:11 Customer Engagement & Service Strategy

58:04 Efficient Scheduling Boosts Car Count

01:00:50 Optimizing Consistent Car Count

In this bonus episode on Confessions of a Shop Owner, Charlie tells me his story of migrating from Greece to owning a multi-location repair shop. His story is what I think of what "American Dream" is mentioned, because this dude was a hard worker, would not take no for an answer, and found a way to find a way. We can all learn something from guys like Charlie. What is one ingredient he would say made him successful? Listen and find out!

01:25 – Charlie’s Early Years: From Greece to Boston at 17
03:20 – The First Jobs: Gas Stations, Chasing Work, and Learning English
05:43 – Launching Pleasant Car Care: Starting with Almost Nothing
08:11 – Naming the Shop & Choosing a New Standard for the Industry
11:11 – How Coaching Helped Charlie Think Bigger
12:15 – Meeting Todd & Bill: The Crucial Lessons of Early Coaching
13:31 – “Customer Pays for Everything” – A Lesson That Changed It All
15:09 – Moving from Technician to True Business Owner
17:23 – Why Most Shop Owners Think Too Small
19:24 – The Trap of Doing Owner Work Instead of CEO Work
21:04 – Why Your Time as an Owner Is Your Most Valuable Asset
23:14 – How One Decision Could Make Your Shop $6 Million More
24:07 – Four-Day Work Weeks, Six-Day Service: Staffing & Customer Service Debate
25:52 – Letting Your Staff Choose: Four, Five, or Six Days?
26:25 – The Challenge & Opportunity of Sunday Operations
27:17 – Saturdays, Sundays, and Putting Customer Convenience First
28:22 – Why Small Shops Can Be Super Profitable
29:36 – The Power of Efficiency in Small Shops
30:13 – Outro & Final Thoughts from Charlie and Mike