『Confessions of a Shop Owner』のカバーアート

Confessions of a Shop Owner

Confessions of a Shop Owner

著者： Mike Allen
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Confessions of a Shop Owner is hosted by Mike Allen, a third-generation shop owner, perpetual pot-stirrer, and brutally honest opinion sharer. In this weekly podcast, Mike shares his missteps so you don’t have to repeat them. Along the way, he chats with other industry personalities who’ve messed up, too, pulling back the curtain on the realities of running an independent auto repair shop. But this podcast isn’t just about Mike’s journey. It’s about confronting the divisive and questionable tactics many shop owners and managers use. Mike is here to stir the pot and address the painful truths while offering a way forward. Together, we’ll tackle the frustrations, shake things up, and help create a better future for the auto repair industry.© 2026 Mike Allen マネジメント マネジメント・リーダーシップ リーダーシップ 経済学
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  • Ep 116 - Avern Collins | How to Make Money as a Mobile Mechanic

    Ep 116 - Avern Collins | How to Make Money as a Mobile Mechanic
    2026/09/22

    Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HERE

    Turnkey Marketing takes the stress of doing something I'm not good at off my plate. And gives it to someone who is. Click HERE for more.

    Tired of your shop’s social media looking like every other repair shop on the internet? Stand out with 47 Consulting. Learn more HERE

    Send your service advisor to hands down the BEST service advisor training in the industry (even other coaching companies agree). It's Elite Worldwide's Masters Program. The next one is happening in Dallas Texas, September 10-12. Learn more HERE

    When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!


    Mike Allen and Bryan Pollock sit down with Avern Collins to find out what it actually takes to build a legitimate, profitable mobile mechanic business instead of becoming another guy fixing cars out of the back of a truck. Avern breaks down why he charges nearly $250 upfront for diagnostics, how professional branding and communication help him avoid competing on price, what a productive mobile technician can generate in revenue, and why knowing which jobs to turn down is just as important as knowing how to fix cars. The conversation also gets into $250–$300 labor rates, technician hiring, customer expectations, mobile-mechanic stereotypes, and why shop owners need to stop letting ego turn every nightmare vehicle into a personal challenge.

    Timestamps:
    00:00 – Aftermarket Parts Aren’t What They Used to Be
    00:57 – Bald Heads, Hairlines & Pollock’s Hair Polish
    05:24 – Meet Avern Collins: Building a Mobile Repair Business
    06:56 – Why So Many Mobile Mechanics Fail
    08:15 – Why Avern Never Wanted a Brick-and-Mortar Shop
    10:05 – Escaping the “Cheap Mobile Mechanic” Reputation
    11:29 – Why Avern Refuses to Do Free Diagnostics
    12:28 – $250 Before the Mechanic Even Shows Up
    17:18 – Customer Communication Like Amazon and DoorDash
    27:42 – Teaching Mobile Mechanics to Run a Real Business
    34:21 – Why Professionalism Changes What Customers Will Pay
    36:58 – $250–$300 an Hour for Mobile Auto Repair
    38:00 – Why Great Mobile Technicians Are So Hard to Find
    43:14 – When Should Kids Get Their First Phone?
    49:49 – How Much Revenue Can One Mobile Mechanic Produce?
    50:30 – Stop Saying Yes to Every Repair
    51:27 – Stop Trying to Be the Hero Shop
    54:06 – Why Nightmare Cars Should Cost More to Diagnose
    54:46 – Why Avern Won’t Work Behind Other Mechanics
    57:13 – Sometimes the Best Business Decision Is Saying No
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    59 分
  • Ep 115 - Eric Joern | The Tax Mistakes That Can Destroy Your Repair Shop

    Ep 115 - Eric Joern | The Tax Mistakes That Can Destroy Your Repair Shop
    2026/09/16

    Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HERE

    If you're like me and aren't good at marketing, don't do it on your own. Let the experts handle it. Touch HERE for more on Turnkey Marketing.

    Tired of your shop’s social media looking like every other repair shop on the internet? Stand out with 47 Consulting. Learn more HERE

    Send your service advisor to hands down the BEST service advisor training in the industry (even other coaching companies agree). It's Elite Worldwide's Masters Program. The next one is happening in Dallas Texas, September 10-12. Learn more HERE

    When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!


    Mike Allen sits down with Eric Joern of Kaizen CPAs & Advisors and host of Under the Hood CPA to talk about the financial side of shop ownership that most technicians never signed up to learn. They get into disastrous QuickBooks files, surprise tax bills, R&D credits, ERC abuse, sales and payroll tax mistakes, buying versus selling business assets, tax strategy when selling a shop, and why your CPA needs to hear about major decisions before you make them. Eric also brings his background as a dealership service advisor into the conversation, leading to some extremely questionable water-pump sales advice from Mike. If you own a repair shop and have ever looked at QuickBooks and immediately closed the tab, this episode is probably for you.

    Timestamps:
    00:00 Brown Water and Being Confidently Incorrect
    00:56 ASTA, STX & the Confessions Hospitality Suite
    03:24 Meet Eric Joern of Kaizen CPAs
    04:08 Tax Deadlines and Mike’s Financial Responsibility
    05:43 How Bad Are Most New Clients’ Books?
    07:36 Mike Confesses His Podcast Books Are Terrible
    09:08 Paying Taxes Means You Made Money… Right?
    09:40 How Aggressive Should Your Tax Strategy Be?
    10:37 Is the R&D Tax Credit Worth Exploring?
    13:04 The Tax Credit Eric Saw Abused the Most
    15:34 Does Cheaper Mean More Trustworthy?
    16:12 Eric’s Life as a Dealership Service Advisor
    17:22 Mike’s Terrible Water-Pump Sales Advice
    18:49 Don’t Solve a $3,000 Problem With a $50,000 Solution
    19:05 Toyota Warranty Work and the 300% Rule
    21:10 Why Does QuickBooks Online Suck?
    23:20 Are There Any Real QuickBooks Alternatives?
    24:45 Shops Still Running Everything Through QuickBooks
    26:18 Is Saving $300 Worth Wasting Your Nights?
    26:47 “My Wife Does the Books and She Loves It”
    27:25 Why Eric Started Under the Hood CPA
    30:11 Shop Owners vs. Other Small-Business Clients
    31:18 “I Don’t Know What I Spent $50,000 On”
    32:14 The $50,000 Amazon Bill
    34:17 Shop-Owner Bookkeeping Horror Stories
    35:07 The $60K–$80K Sales Tax Mistake
    35:54 Mike’s Payroll-Tax Acquisition Nightmare
    38:32 Buying Assets vs. Buying the Business
    39:09 How Deal Structure Can Save Millions
    41:06 Could Your Shop Eventually Be Sold Tax-Free?
    44:28 Which Coaching Group Has the Hardest Financial Reporting?
    45:50 Why Shop Owners Need Their Numbers Faster
    46:08 What Is Live Bookkeeping?
    47:33 The One Thing Your CPA Wishes You’d Do
    48:03 Talk to Your CPA BEFORE the Big Decision
    49:33 Mike’s Idea for a Personal Board of Advisors
    50:44 Getting Your CPA, Advisor and Attorney on the Same Page
    52:10 Every Financial Meeting Needs an Agenda
    53:11 How to Find Kaizen CPAs
    54:04 Free Financial Tools for Shop Owners
    55:23 The Biggest Profit Leak in Mike’s Shop
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    58 分
  • Ep 114 - Turnkey Marketing Call #1 | The $84,000 Mistake Hiding in Your Shop

    Ep 114 - Turnkey Marketing Call #1 | The $84,000 Mistake Hiding in Your Shop
    2026/09/08
    Keep shop management, payments, marketing (all the things) all in one place with Tekmetric. It will CHANGE YOUR LIFE. Click HERETurnkey Marketing has made my life SOOO much simpler, AND they've helped keep the phone ringing. Do you need these two things too? Learn more HERETired of your shop’s social media looking like every other repair shop on the internet? Stand out with 47 Consulting. Learn more HEREWhen I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!Elite Worldwide's Ignite 2027 is coming up in February and NOW is the time to sign up. It's happening in Vegas February 4-6 and it will be the best 3 days of your shops year when you attend. Learn now HEREMike Allen sits down with Carrie-Lynn Rodenberg of Turnkey Marketing to kick off a new monthly series that lets listeners sit in on the marketing side of running Mike's shops. They break down marketing budgets, customer acquisition, direct mail, attribution, branding, customer retention, phone performance, and why simply making the phone ring means nothing if the shop can’t convert the opportunity. Carrie-Lynn also uncovers a painful number at Mike’s flagship store: hundreds of first-time callers but only a fraction turning into customers, potentially representing tens of thousands of dollars in missed revenue. Along the way, Mike admits he may be Turnkey’s worst client, explains why shutting marketing off when you’re busy can come back to haunt you months later, and learns that sometimes the marketing isn’t broken — the operation is.Timestamps: 00:00 Seven Years Since Turnkey First Visited Carfix00:41 Mike Used to Sleep at the Shop03:15 Meet Carrie-Lynn Rodenberg and Turnkey Marketing05:24 Mike Buys Marketing Tools… Then Forgets to Use Them07:05 How Mike Started Working With Turnkey08:57 Mike Tried Doing His Own Marketing — Then Came Back09:07 Why We’re Recording Mike’s Marketing Calls11:21 The Hidden Cost of Bad Marketing13:25 Sniper Marketing vs. Spray and Pray13:41 Carrie-Lynn Went From Doing Everything to Building a Team14:44 Mike’s 115-Episode Long Con 😂15:51 Stop Making Your Marketing About Yourself17:28 Why Most Small-Business Marketing Becomes White Noise20:14 Your Competition Is Better Than You Think21:36 How a Business Responds When Things Go Wrong23:07 Every Shop Says They Have Great Service23:53 How Do You Actually Stand Out?26:24 Why Direct Mail Takes Time to Work28:50 Every Shop Has Blind Spots29:33 Want to Ruin Mike’s Day? Listen to His Phone Calls30:12 Did Your Marketing Actually Make the Phone Ring?30:59 Why Marketing Attribution Is So Difficult32:27 The Creepy Side of Modern Targeted Marketing34:29 Can You Target Technicians at a Competitor’s Shop?36:12 What Turnkey’s Marketing Onboarding Looks Like37:26 SEO, AI Search and Building the Right Marketing Mix40:04 Bad Marketing Can Cost You Technicians Too40:24 Mike Confesses He Might Be Turnkey’s Worst Client42:34 Carrie-Lynn Finds a Painful Number43:41 What Should Your Call Conversion Rate Be?44:25 229 New Callers… Only 56 New Cars44:55 Mike Explains Where Carfix Dropped the Ball46:16 How Service Advisors Say “No” Without Saying No47:06 More Staffing Means More Opportunity to Say Yes49:54 Did Carfix Leave $84K on the Table?50:24 The Marketing Worked — Carfix Didn’t Convert It50:49 Why You Shouldn’t Turn Marketing Off When You’re Busy51:23 Today’s Marketing Decisions Affect Your Slow Season52:47 The Cheapest Customer Is the One You Already Have53:16 Why Customer Retention Matters So Much54:18 Why Shops Should Prebook the Next Appointment54:54 Convenience May Be Your Biggest Competitive Advantage55:21 You Might Be Paying to Market Your Competition56:20 A $100 Lead Could Become a $32,000 Lost Customer57:33 What This New Monthly Marketing Series Will Look Like58:51 Mike Finally Promises New Pictures
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    1 時間 1 分
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