Community helper to generating £140.000 ROAS in 3 months - Video Marketing Toolkit – EP 25 - Eddy Kelly
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Community helper to generating £140.000 ROAS in 3 months - Video Marketing Toolkit – EP 25 - Eddy Kelly
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What makes a Meta ad actually perform?
Dan Dennis sits down with Eddie Kelly from We Do Marketing to break down the secrets behind high-performing Meta Ads, including how he helped a UK jewellery business generate £140k+ in sales at around 8x ROAS.
They cover ad creative, hooks, targeting, sales funnels, retargeting, A/B testing, ad fatigue and the differences between Meta and Google Ads.
Plus, Eddie reveals the strategy behind the campaign and the biggest mistakes businesses make when running Facebook and Instagram ads.
If you want more from your Meta Ads, this episode is worth a listen.
00:00 — Introduction & Meet Eddie
01:10 — How Eddie Started in Marketing
02:02 — The £140K Jewellery Case Study
03:23 — Building a Community Through Facebook
04:25 — Growing the Business & Google Ads
05:45 — Google Ads vs Meta Ads
06:58 — Lookalike Audiences & Meta AI
07:37 — How Much Should You Spend on Meta Ads?
09:12 — Building a Sales Funnel
11:00 — Setting Goals & Measuring Results
13:45 — Blind Ranking: What Makes a Great Ad?
14:39 — Audience Targeting
15:42 — Why the Hook Matters
16:08 — Landing Pages & Offers
17:32 — Testing, Copy & Social Proof