What happens when you stop chasing the next transaction and start building real relationships?

In this episode of the REAL SOUTH AGENTS podcast, Jamie Knight sits down with Kristen Cantrell, founder of Hello Culture and Moms in Real Estate, a community that has grown to more than 46,000 women in the real estate industry.

Connect with Kristen on Instagram: https://www.instagram.com/heykristencantrell

Join Moms In Real Estate on Facebook: https://www.facebook.com/groups/therealmomsofrealestate

Moms In Real Estate Website: https://heymire.com/

Moms In Real Estate Podcast: https://open.spotify.com/show/3wHVmMnuoVSfk2Nksor7eF?si=e5d5ac1ca7b142e3&nd=1&dlsi=e154255f1d6242c9

Kristen's Website: https://heykristencantrell.com/

Connect with Jamie: www.Calendly.com/JamieKnight

Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS

Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS

Kristen shares how a simple desire to bring people together turned into multiple thriving communities across the U.S. and Canada. She breaks down how consistency, providing value, creating genuine connections, and showing up without always expecting something in return helped her build a powerful network inside and outside of real estate.

We talk about why so many real estate agents feel lonely, what actually makes a community work, how to grow a Facebook group without filling it with self-promotion, and why Kristen believes relationships built over years can eventually open doors you never expected.

If you're a Realtor looking to grow your network, build a community, meet more people, or simply surround yourself with the right people, this conversation is for you.

Chapters

00:00 Introduction to Kristen Cantrell and her community journey

02:03 The origin of Hello Culture and its mission

03:55 Building authentic connections in real estate

05:55 Evolving from local community to a franchise model

08:05 How virtual and in-person events fuel growth

10:09 The importance of consistency and value in community building

12:07 The story behind Moms in Real Estate and its growth

13:55 Strategies for growing a Facebook community from 2,000 to 46,000

15:54 Managing community engagement and moderation

17:57 The impact of community on personal and professional life

20:01 The franchise model and supporting community leaders

21:52 The role of abundance mindset in success

24:03 Lessons learned and advice for aspiring community builders

26:58 The importance of showing up and depositing value

28:54 Encouragement for struggling agents and entrepreneurs

32:11 Final thoughts and connecting with Kristen