『Communications Business Advisor』のカバーアート

Communications Business Advisor

Communications Business Advisor

著者： Tara McDonagh
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Hosted by Tara McDonagh, a Corporate Communications expert with nearly 30 years of experience for some of the biggest brands around, the Communications Business Advisor Podcast addresses the misunderstood and oversimplified field of communications in the corporate world, and elevates the reputation of the field and the people in it as Critical Business Advisors, never order takers. The Communications Business Advisor podcast is a place to share our vision for the field, discuss the challenges we face, and approaches to elevate our field and ourselves as critical advisors. Episode topics include everything from teaching executives how to treat us, to measurement that matters, the differences between internal communications and public relations (and what's the same), to team organizational structures that work, building a business case for budget, and interviews with Chief Communications Officers in a series called "Path to CCO." Join Tara McDonagh in the movement to prove that our value as a business area is not only helpful, it's imperative to a company's success. Tara McDonagh is a PRSA Women of Impact finalist in the Industry Champion / Thought Leader category, recognized for her contributions to elevating communications professionals into strategic business advisors and advancing the communications profession. Find more at www.taramcdonagh.com or follow Tara on LinkedIn where she writes about Communications topics for our field five days a week at: www.linkedin.com/in/taramurraymcdonagh2023 マネジメント マネジメント・リーダーシップ 出世 就職活動 経済学
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  • Episode 51: Networking Without the Ick with Monique Kelley

    Episode 51: Networking Without the Ick with Monique Kelley
    2026/10/19
    Networking doesn't have to feel transactional, uncomfortable, or like you're asking someone for a favor. In this episode of the Communications Business Advisor™ Podcast, Tara McDonagh welcomes Monique Kelley, author of Redefining Networking, for a conversation about building meaningful professional relationships, without, as Tara says the traditional networking "ick." From making connections and communicating your value to setting boundaries and advocating for yourself, Tara and Monique explore how networking can become a natural, mutually beneficial part of your professional life rather than another uncomfortable career obligation. Tara also shares insight backed by data about why women experience networking differently. Together, they address how to build relationships before you need them, and why giving first doesn't mean giving endlessly. In this episode, Tara and Monique explore: Why traditional networking can feel uncomfortable and how to redefine it as relationship-buildingMonique's three-step approach to mutually supportive networkingHow to identify your professional value, find the right people, and communicate that value through storytellingWhy building relationships before you need something is essential to long-term career growthTara shares why networking works differently for women. She also shares the critical difference between self-promotion and self-advocacy.How to establish boundaries and recognize one-sided networking relationshipsWhy generosity, authenticity, and mutual respect create stronger professional networks Networking isn't about collecting contacts or asking for favors. It's about building relationships where people understand your value, want to support you, and know you'll do the same for them. And when you approach networking that way, it stops feeling like something you have to do and starts becoming something that naturally supports your career. About Monique Kelley Monique is a trusted, purpose-driven communications expert, who has served as a professor (Boston University), is a published author and fractional (interim) leader for Fortune 50 and global biopharmaceutical corporations seeking a strategic corporate, product or executive comms head to advance business objectives and alleviate their headaches. She is uniquely positioned to address client challenges first-hand having been in senior leadership overseeing comms for a US COO and two business divisions simultaneously at Takeda Pharmaceuticals and, prior to that, serving as an SVP/Client Experience Lead at top agency Weber Shandwick. Professor Kelley wrote a book on effective networking, "Redefining Networking: How to Lead with Your Unique Value," published by Routledge (Dec. 2025) and an Amazon #1 Best Seller for Business Ethics. She's currently on a book tour and has been featured in the media, including FOX 5 D.C., FOX 10 Phoenix and Denver's KOA 850 AM and 94.1 FM. Monique is also a Founding Member of CHIEF, the largest membership-based network for women C-suite and executives. Monique Kelley's Book, Redefining Networking: https://redefiningnetworkingbook.com/ About Tara McDonagh Tara McDonagh is a Communications Business Advisor™ activist, founder of Tara McDonagh Communications, Inc., and Founder of Raise the Tide™ for women in Communications. She advises Chief Communications Officers, Vice Presidents, and Senior Directors at Fortune 500 and other large organizations on advancing their function as critical business advisors. Recognized by the Public Relations Society of America (PRSA) in 2026 as an industry champion and thought leader, Tara helps Communications teams elevate their reputations as critical advisors while elevating our profession and the people in it. Tara McDonagh Communications' clients span industries including healthcare, pharmaceuticals, life sciences, automotive, manufacturing, food and beverage, financial services, and higher education. Tara McDonagh's clients typically range from about $1 billion to more than $180 billion in annual revenue and from about 2,000 to more than 150,000 employees. With nearly 30 years of experience leading communications at some of the nation's largest, most complex, and most highly regulated brands, Tara's counsel comes from experience across communications disciplines: public relations, public affairs, internal communications, executive communications, and crisis communications. She quite literally knows what it's like to do the role and helps those she advises elevate their team's expertise and their own reputations. Resources: Work with Tara: Learn more about working with Tara. https://www.taramcdonagh.com Communications Team Authority Index™: Take the ten-question, five-minute diagnostic that shows where your team really sits on the path to being viewed and treated as critical Communications Business Advisors™. https://www.taramcdonagh.com/authority-index/ Raise the Tide™: Explore Raise the Tide™ and sign up for insights for ...
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    54 分
  • Episode 50: Fifty Episodes In, Here's What I Got Wrong

    Episode 50: Fifty Episodes In, Here's What I Got Wrong
    2026/10/05

    Fifty episodes in, Tara McDonagh is looking back at some of the things she's said on the Communications Business Advisor™ Podcast and admitting that she'd say a few of them differently today.

    The mission hasn't changed. Tara still believes Communications and the people in it should be treated as critical business advisors. But after fifty episodes and years of working alongside communications leaders and their teams, her thinking about what that actually looks like has evolved.

    In this episode, Tara revisits four ideas she shared from the earliest episodes of the podcast, what she understands differently about those concepts now, and why those shifts matter for communications leaders who want to build greater authority inside their organizations.

    In this episode, Tara explores:
    • Why "protect the brand" doesn't go far enough, and how communicators can connect reputation risk directly to revenue, operations, and business goals
    • The important difference between being invited to the decision-making table and being required there
    • Why "editing business decisions" is actually a false summit on the path to becoming a Communications Business Advisor
    • The shift from editing decisions to shaping decisions before they're made
    • Why communications strategy isn't the ultimate outcome, but a vehicle for changing how executives engage with Communications
    • What clients are really seeking when they ask for strategy, structure, resources, or support (hint: It's not the strategy itself).

    Protecting the brand became protecting revenue, operations, and the business plan.

    Being invited to the table became being required there.

    Editing decisions became shaping them.

    And delivering a strategy became changing behavior.

    The language may have evolved over fifty episodes, but the mission hasn't: elevating Communications and the people in it as critical business advisors.

    Resources & Links

    Communications Team Authority Index:
    https://www.taramcdonagh.com/authority-index/

    Take the free, 10-question assessment to understand where your communications team currently sits on the path from executing decisions to shaping them, and what it takes to move to the next level.

    About Tara McDonagh

    Tara McDonagh is a Communications as Business Advisor™ activist, advisor to Fortune 500 communications leaders and their teams, and Founder of Raise the Tide™ for women in Comms. Recognized by the Public Relations Society of America (PRSA) in 2026 as an industry champion/thought leader, Tara helps Comms. teams elevate their reputations as critical advisors while elevating our profession and the people in it.

    Visit: www.taramcdonagh.com

    Visit taramcdonagh.com to learn more about working with Tara or sign up for her newsletter on advancing as a Communications Business Advisor, Level Up: Be Extra, and her Raise the Tide™ emails for women in the field.

    This episode is sponsored by Raise the Tide™, a professional development ecosystem for women in communications, helping them grow, connect, and lead with confidence through mentorship, coaching, professional development, and community.

    If you found this episode valuable, please rate and review. It helps more communicators find the show and strengthens our collective voice.

    Until next time, keep advising. Always keep advising.
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    29 分
  • Episode 49: Yes AND ... ! What Gini Dietrich and I Learned From Each Other

    Episode 49: Yes AND ... ! What Gini Dietrich and I Learned From Each Other
    2026/09/21
    What happens when two communications leaders who have been circling each other's work for years finally sit down for a conversation? In this episode of the Communications Business Advisor™ Podcast, Tara McDonagh is joined by Gini Dietrich, creator of the PESO Model® and founder of Spin Sucks, for a wide-ranging conversation about where the communications profession is headed and the opportunities communicators need to claim along the way. From measurement and AI visibility to authority, organizational structure, and the evolving role of PR, Tara and Gini discover just how much their approaches complement each other. The result is less "either/or" and a whole lot more "yes, and." In this episode, Tara and Gini explore: How the PESO Model® has evolved from a framework into an operating systemWhy communicators need to move beyond measuring activities and connect their work to business outcomesThe growing opportunity for Communications to lead AI visibility and "visibility engineering"Why communicators shouldn't surrender emerging areas of expertise to other functionsThe unique challenges women face when using and talking about AI at workHow trust, reputation, and authority connect to the work Communications does every dayWhy Communications and Marketing should work together while remaining distinct functions The conversation keeps coming back to one idea: Communications has more opportunity than many in the field realize, but we have to recognize it, claim it, and demonstrate the value we bring. About Gini Dietrich Gini Dietrich is the founder and CEO of Arment Dietrich, Inc., a Chicago-based integrated marketing communications firm. She is also the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the co-author of Marketing in the Round and creator of the PESO Model® and PESO Model Certification®, launched with the S.I. Newhouse School for Public Communications at Syracuse University. Gini works with C-level executives on integrated communications strategies that build relationships, reputation, and business results. A highly sought-after speaker, her expertise includes integrated marketing communications, public relations, reputation and crisis management, social media, content marketing, and business growth. About Tara McDonagh Tara McDonagh is a Communications as Business Advisor™ activist, advisor to Fortune 500 communications leaders and their teams, and Founder of Raise the Tide™ for women in Comms. Recognized by the Public Relations Society of America (PRSA) in 2026 as an industry champion/thought leader, Tara helps Comms. teams elevate their reputations as critical advisors while elevating our profession and the people in it. Resources & Links Communications Team Authority Index: https://www.taramcdonagh.com/authority-index/ PESO Model® and more: https://spinsucks.com/ PR Budgets Expected to Double by 2027: https://www.inc.com/victoria-watters/gartner-says-pr-budgets-will-double-by-2027-ai-search-is-why/91345318 Code For Good Now Report: https://codeforgoodnow.com/wp-content/uploads/2026/06/Research-Report-The-AI-Judgment-Penalty.pdf UN Women AI Bias Report: https://www.unwomen.org/en/news-stories/media-advisory/2026/06/ai-is-already-rewriting-reality-for-billions-of-people-it-is-getting-women-wrong Lean In AI Research: https://leanin.org/articles/findings/ai-women-gender-gap-data Visit taramcdonagh.com to learn more about working with Tara or sign up for her newsletter on advancing as a Communications Business Advisor, Level Up: Be Extra, and her Raise the Tide™ emails for women in the field. This episode is sponsored by Raise the Tide™, a professional development ecosystem for women in communications, helping them grow, connect, and lead with confidence through mentorship, coaching, professional development, and community. If you found this episode valuable, please rate and review. It helps more communicators find the show and strengthens our collective voice. Until next time, keep advising. Always keep advising.
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    59 分
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