In this episode, Host Dennis Wiens SAT-7 USA sits down with the father-son team behind And-Associates, the communications firm formerly known as A. Larry Ross Communications. The conversation unpacks how ministries and nonprofits can align their message, strategy, identity, and public presence so their mission actually moves people to action.

A. Larry Ross brings more than 50 years in Public Relations at the intersection of faith and culture, with experience helping shape communications for major ministries and Christian leaders. Richard Ross adds a brand-building perspective for today’s digital landscape, showing how feeling, visuals, and channel consistency shape whether people trust what they see.

Together, they make the case that public relations in ministry is not about manufacturing an image – it is about projecting an identity people can actually recognize, remember, and respond to. We explore the difference between timeless principles and changing methods, the role of grace and truth in public witness, and why every ministry leader should think beyond just getting into the news. If your organization wants to reach more people without losing clarity, this conversation is essential. Perfect for pastors, ministry leaders, nonprofit communicators, and anyone trying to make their message land in a crowded world.

You’ll discover:

• The 3 questions every organization must answer before it can communicate effectively.
• How to spot misalignment across your website, social media, and public-facing brand.
• Why showing transformation often works better than explaining it.
• What happens when a ministry gets attention but is not ready to receive it.