Communicating Your Brand Story with Shannon Truax
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Communicating Your Brand Story with Shannon Truax
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What's a great way to help your team feel more connected to their work?
Including them - and the customers they serve - as part of the story you tell as an organization.
With a rich history as a storyteller, including agency and in-house social media experience, Shannon Truax has taken a compelling approach to building social media strategy with her team at M&T Bank.
On this episode of Live With Lighthouse, Shannon joins host Joe Ray to explore how businesses can create a safe and fun environment where employees can contribute to telling the company's story, how they can utilize storytelling in the long-term to help drive sales, how to amplify a business's reach through employee advocacy, and much more.
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Shannon's career journey as a storyteller (1:17)
Developing social media strategy at M&T Bank (4:39)
Telling authentic stories as a brand (8:06)
Connecting to the customer experience (14:33)
How Shannon approaches employee advocacy (19:45)
Connecting social media advocacy to talent retention (26:37)
Where to start with employee advocacy (30:17)
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Connect with Joe Ray and Shannon Truax on LinkedIn.
Follow M&T Bank on LinkedIn and Instagram.
Follow Lighthouse Technology Services on LinkedIn and Instagram.