Discover the true numbers behind the industry's gender split and see exactly why brand photography is attracting so many women photographers right now—and why it’s not just a coincidence.

Uncover the 'magic ingredient' of successful brand photography that allows you to charge more, secure repeat business, and turn simple images into powerful brand stories for your clients.

Identify a huge commercial advantage that many photographers are currently missing, which represents a clear path to high-value, consistent bookings if you understand how to approach it.

This week, we're diving into a topic not often discussed in the photography world: why brand photography is so heavily dominated by women photographers, both behind the lens and as clients. We go beyond the gear and business strategy to look at the psychology and personal connections that truly drive success in this niche.

Marcus and Sam discuss the surprising statistics showing the gender ratio and break down what makes women excel in this area—it's less about technical skill and more about empathy, storytelling, and emotional intelligence.

But here's the kicker: The show uncovers a huge commercial opportunity. We discuss an untapped segment of the market and what you need to know about their distinct visual approach. If you’re a brand photographer looking to increase your income, stand out from the crowd, and secure more repeat clients, tune in to find out where the real money is and how to get it.

Marcus is back this week with a fantastic guest: Colin Jones, CEO of The Society of Photographers (The Societies).

In this powerful episode, Marcus and Colin dive deep into the state of the professional photography industry, focusing heavily on the commercial and B2B sectors. Colin shares critical insights on how a 5,000-member international organisation supports photographers and what it truly takes to succeed in today's demanding market.

What You Will Learn. We’re covering the three key takeaways you need to navigate the evolving industry:

• How to significantly improve your photography and build a more profitable, premium business by leveraging the support, mentoring, and community of a dedicated professional body.
• How the commercial photography market is changing, addressing the challenges and opportunities presented by AI, and exploring which specialised markets (like food, architecture, and product photography) are thriving.
• Why ideas are the gold standard of your business, and why technical excellence alone won't cut it in the future, especially as technology advances.

Tired of the slow crawl to grow your photography business?In this episode, we're talking about a serious shortcut: buying an existing outfit. Sam shares his personal experience and lays out a practical guide on how to acquire a local photographer's assets to instantly boost your client list and portfolio, including a deeper dive into lucrative commercial photography and brand photography markets.

What You'll Take Away

• Instantly scale your business overnight: Discover the one radical move that can double your client roster and digital presence without years of grafting.
• Avoid the biggest financial mistake: Learn the critical difference between buying the 'business' and buying the 'assets' to protect yourself from hidden debt and legal faff.
• Work out exactly what you should pay: We give you the no nonsense methods for valuing a business's goodwill and client list, including clever ways to structure payments that protect your cash.

Ready to stop waiting for growth and start making it happen?This episode is packed with invaluable, practical advice for any UK photographer looking to get ahead.