In this episode of Comfort Walk & Talk, hosts Jeff, Allanah, and Ben are joined by podiatrist Sophie to explore the intersection of footwear design and comfort. They discuss the two main types of orthotics: accommodative and functional, highlighting how each serves different needs. Sophie emphasizes the importance of finding shoes that accommodate orthotics, pointing out common pitfalls such as insufficient depth for orthotic inserts. The conversation also delves into what features to look for in footwear to ensure comfort and support, and how these insights relate to the offerings of Comfort Co brands. Tune in to learn how to make informed choices for healthier steps!

Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://www.thecomfortco.com.au/

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https://www.youtube.com/@TheComfortCo.Footwear

Timestamps:

[00:00:00] Intro.

[00:02:16] Footwear design for all-day standing.

[00:05:48] Recovery slides for sore feet.

[00:09:21] Hard to fit feet.

[00:10:50] Outside bunions and their impact.

[00:15:21] Importance of heel counters.

[00:18:50] Orthotic friendly footwear explained.

[00:21:12] Choosing orthotic-friendly shoes.

[00:26:29] Shoe size and foot health.

[00:28:17] Proper shoe fitting guidelines.

[00:31:51] Barefoot shoe movement explained.

In this episode of Comfort Walk and Talk, hosts Ben, Alana, and Jeff explore the unique dynamics of running a family business in the footwear industry, specifically within their own company, Comfort Code. Ben reveals his connection to the business as Lani's husband and discusses how family ties extend beyond just immediate relatives, highlighting the community aspect of their operations. The group draws parallels to major brands like Nike, Skechers, and New Balance, emphasizing the significance of family in building successful enterprises. Tune in to learn about their journey, the importance of diversification in business, and how personal relationships foster a thriving work environment.

Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://www.thecomfortco.com.au/

Follow The Comfort Co:

https://www.thecomfortco.com.au/

https://www.instagram.com/the.comfortco

https://www.facebook.com/TheComfortCoOfficial

https://www.youtube.com/@TheComfortCo.Footwear

Timestamps:

[00:00:00] Intro.

[00:01:07] Family business dynamics in footwear.

[00:06:30] Corporate frustration and entrepreneurship.

[00:08:34] Early days of the Comfort Co.

[00:12:20] Business turning points and growth.

[00:16:00] Family dynamics in business.

[00:19:02] Family business dynamics.

[00:23:59] Redefining the comfort shoe category.

[00:26:54] Innovation in comfort footwear.

[00:30:35] Launching Own Brand Strategy.

[00:36:42-00:37:13] Future vision for ComfortCo.

[00:37:30] Future of Comfort Co.

In this episode of Comfort Walk and Talk, the team discusses the exciting revamp of their digital presence, including their website and online marketing strategies. Host and company leader introduces the core team members—Natasha, Nathan, Dee, Alana, and Ben—who played pivotal roles in transforming the company's approach to market across various brands. The conversation highlights the newly launched Comfort Concierge program, designed to provide luxury service and ensure that customers have an exceptional shopping experience. The team emphasizes the importance of authenticity in customer reviews, ensuring that feedback comes from genuine users of their products. Tune in to learn about the innovative changes aimed at enhancing customer satisfaction and loyalty.

Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://www.thecomfortco.com.au/

Follow The Comfort Co:

https://www.thecomfortco.com.au/

https://www.instagram.com/the.comfortco

https://www.facebook.com/TheComfortCoOfficial

https://www.youtube.com/@TheComfortCo.Footwear

Timestamps:

[00:00:00] Intro.

[00:00:32] Luxury service and customer experience.

[00:05:53] Comfort Concierge Program.

[00:08:08] SizeRite and shoe fitting.

[00:12:27] In-house development versus agency partnerships.

[00:16:08] Marketplace for comfort.

[00:17:33] Loyalty program benefits for customers.

[00:21:39] Ambassador Marketing program.

[00:25:34] In-house advertising strategies.

[00:31:01] Bundling products for customers.

[00:31:32] Starter pack for plantar fasciitis.