Cold Obsession: Why is Everything so Cold?
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Cold Obsession: Why is Everything so Cold?
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Why do we need our drinks ice-cold, our homes perfectly chilled, and our refrigerators, plural, running 24/7?
In this episode of Popularly Unpopular, I’m joined by energy forecaster Johan Tolosa to talk about our modern obsession with keeping things cold. From air conditioning and thermostats to ice in everything we drink, we’ve become remarkably good at controlling temperature — but what does all that cooling actually cost?
We talk about energy demand, peak electricity use, refrigeration, the differences between the U.S. and other parts of the world, and whether we’ve quietly decided that comfort means being cold.
Because maybe the unpopular opinion isn’t that we use too much air conditioning…
Maybe it’s that we’ve forgotten what “comfortable” actually feels like.