『Cold Call』のカバーアート

Cold Call

Cold Call

著者： HBR Presents / Brian Kenny
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Cold Call distills Harvard Business School's legendary case studies into podcast form. Hosted by Brian Kenny, the podcast airs every two weeks and features Harvard Business School faculty discussing cases they've written and the lessons they impart.Copyright 2026 President and Fellows of Harvard College マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Can an AI-Powered Scribe Curb Physician Burnout?

    Can an AI-Powered Scribe Curb Physician Burnout?
    2026/08/18
    In 2024, Mass General Brigham, the largest health system in Massachusetts, piloted an AI-powered, ambient note-taking and transcription program among a subset of clinicians to address increasing rates of staff burnout and turnover -- largely driven by the administrative burden of clinical documentation in the electronic health records (EHR). Early results showed promising reductions in clinician burnout, intention to leave, and increased physician efficiency. But concerns about the technology, including the generation of inaccurate notes with errors or hallucinations made physicians resistant to learn and adopt it into their workflows. Harvard Business School Associate Professor Susanna Gallani and host Brian Kenny discuss the challenges leadership at the health care organization anticipated as they considered scaling the AI technology responsibly in the case: The AI Scribe: Enhancing Physician Presence and Curbing Burnout at Mass General Brigham
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    24 分
  • Why Metaphysic AI Looked to Hollywood for a Digital Rights Model

    Why Metaphysic AI Looked to Hollywood for a Digital Rights Model
    2026/08/04
    Founded in 2021, AI generative video company Metaphysic first rose to fame through viral deepfake videos. It achieved a significant milestone with "Here," the first major film to use AI for de-aging actors, including Tom Hanks. The company had two revenue streams: high-end content creation for Hollywood studios and a platform allowing individuals to own and control their digital likeness thanks to the entertainment industry’s “separated rights” framework. However, as AI increasingly codified expertise across other sectors, such protections do not extend; employers own workplace data by default. In such environments, when an individual's expertise can be digitally captured, replicated, and monetized, questions remain about who can capture value and the pivotal role of claiming data rights in complex multi-party negotiations. Harvard Business School Associate Professor Zoe Cullen and host Brian Kenny explore the tensions between individual rights and commercial applications of AI in the case, Metaphysic AI: Rethinking the Value of Human Expertise.
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    24 分
  • How a Museum Marketing Team Used AI to Bring People Closer to Art

    How a Museum Marketing Team Used AI to Bring People Closer to Art
    2026/07/21
    In 2025, Harvard Art Museums considered using generative AI in a marketing campaign to increase visitor engagement and membership. Looking to boost attendance and appeal to a younger audience base, and facing intensified competition for leisure time, the Museums’ marketing team explored animating a canonical artwork using AI-generated avatars as part of a digital campaign. While the approach promised novelty and attention, it raised internal concerns about brand authenticity, interpretive authority, donor relations, and reputational risk. Harvard Business School Associate Professor Julian De Freitas and Harvard Art Museums Director of Marketing John Connolly join host Brian Kenny to discuss the case, Harvard Art Museums: When Art Meets Artificial Intelligence. They explore tensions between innovation and brand stewardship in cultural marketing, organizational barriers to new technology adoption, and the strategic use of emerging technologies in brand management.
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    27 分
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