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How to Stand Out in a Sea of B2B Sameness

When it comes to B2B marketing, standing out can be quite a challenge. When every business is saying the same things, how do you differentiate yourself from the sea of sameness? In this episode of Cocktails, Tangents, and Answers, hosts Rich and Zac discuss "invisible differentiators." What they are and how you can use them to stand out!

The Modern English cocktail, crafted by New York bartender Michael Waterhouse, offers a fresh spin on the classic gin sour. This vibrant drink combines high-quality gin with tart lemon wedges, the subtle sweetness of maple syrup, and the crisp essence of fresh pear. The result is a balanced cocktail that’s both approachable and complex.
Recipe Credit: https://www.liquor.com/recipes/modern-english/

Ingredients:

• 1/4 fresh pear, peeled, seeded and cubed
• 2 lemon wedges
• 1/2 ounce maple syrup
• 2 1/2 ounces Bulldog gin
• Garnish: cinnamon stick (optional)

Directions:

1. In a shaker, muddle the fresh pear, lemon wedges and maple syrup.
2. Add the gin and fill with ice, and shake until well-chilled.
3. Double-strain into a coupe glass.

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We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇
LinkedIn: / antidote-71
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Host: Rich Mackey
Producer: Zac Hazen

About Antidote 71:
Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with.

Learn more about us. 👉 https://antidote71.com/

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In this episode, we’re letting AI do the pitching. We prompted it to generate B2B campaign ideas, then we’re reacting to them by breaking down what would work, what wouldn’t and how we’d make them stronger.

Cocktail: Fall Sangria

Celebrity chef Bobby Flay crafted this sangria to capture the essence of fall in every sip. Inspired by the season’s bounty, it combines the tart brightness of blood oranges with the jewel-like sweetness of pomegranate seeds. Rosemary adds a fragrant, earthy touch that perfectly complements the citrus, while a splash of orange and pomegranate liqueur gives it warmth and depth.

Ingredients:

1 cup water
Juice of 1 blood orange
2 torn rosemary sprigs
1/4 cup orange liqueur
2 tablespoons pomegranate liqueur
1–2 tablespoons superfine sugar (to taste)
1 sliced blood orange
1/2 cup pomegranate seeds
1 bottle chilled dry sparkling red wine
Ice
Directions:

Stir the water, blood orange juice, rosemary sprigs, orange liqueur, pomegranate liqueur, and sugar in a pitcher until combined.
Add the sliced blood orange and pomegranate seeds.
Refrigerate overnight to let the flavors infuse.
When ready to serve, add ice to the pitcher and stir in the sparkling red wine.
Serve chilled.

Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/

We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇
LinkedIn: / antidote-71
Instagram: / antidote_71
Facebook: / antidote71agency
-
Host: Rich Mackey
Producer: Zac Hazen

About Antidote 71:
Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with.

Learn more about us. 👉 https://antidote71.com/

Send us a text

Caramel Apple Martini
This martini combines fresh apple cider, caramel sauce, vodka, and butterscotch schnapps so you get the crispness of fall apples with a buttery caramel twist. It’s fun, a little indulgent, and gives you something memorable to sip while you dig into this week's episode

Ingredients:
•Caramel sauce (for rimming the glasses)
•Ice (for shaking)
•4 oz apple cider
•3 oz vodka
•2 oz butterscotch schnapps
•Sliced apple, for garnish


Directions:
•Chill two martini glasses in the freezer for about 15 minutes.
•Dip the rims of the glasses in caramel sauce to coat.
•Fill a cocktail shaker halfway with ice. Add apple cider, vodka, and butterscotch schnapps.
•Shake vigorously for about 30 seconds.
•Strain into the prepared martini glasses. Garnish with apple slices if desired.

Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/

We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇
LinkedIn: / antidote-71
Instagram: / antidote_71
Facebook: / antidote71agency
-
Host: Rich Mackey
Producer: Zac Hazen

About Antidote 71:
Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with.

Learn more about us. 👉 https://antidote71.com/

Send us a text

In B2B, your brand isn’t just a logo or a tagline, it’s the culture behind the company. From how your teams work together to how they show up for clients, culture shapes the story buyers believe and trust. In this episode, we’ll explore the link between culture and brand, why it’s a competitive advantage and how companies can intentionally build culture that drives growth.

Chit-Cha Toddy
The Chit-Cha Toddy was created by Shawn Chen, beverage director at RedFarm and principal bartender at Decoy in New York City. Chen drew inspiration from the traditional Chinese tea ceremony, aiming to honor tea and his cultural heritage. The drink features osmanthus oolong tea from Taiwan, prized for its delicate flavor and faint nuttiness. At Decoy, it’s often served in a Chinese gaiwan, though it can also be served in a hollowed-out mini pumpkin for a festive twist. The name “Chit-Cha” comes from the respectful way of serving tea in Chinese culture.

Ingredients:
9 oz. George Dickel rye whiskey
3 oz. Benedictine liqueur
6 oz. lemon juice, freshly squeezed
6 oz. ginger syrup*
3 oz. blossom honey
32 oz. osmanthus oolong tea, hot-brewed**
Garnish: 12 lemon half-wheels studded with cloves, mint leaves and cinnamon sugar

Directions:
Add all ingredients into a large hollowed-out pumpkin or a punch bowl, and stir with a wooden spoon until combined.
Divide into 12 hollowed-out mini pumpkins or punch cups.
Garnish each with a lemon half-wheel studded with cloves, a mint leaf and a sprinkling of cinnamon sugar.
*Ginger syrup: Juice 4 ounces fresh peeled ginger root. Add 1 cup extra-fine sugar and stir until completely dissolved. Will keep refrigerated in an airtight container for up to 2 weeks.


**Oolong tea: Steep 8 tsp osmanthus oolong tea with 32 ounces water for 3 to 5 minutes.

Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/

We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇
LinkedIn: / antidote-71
Instagram: / antidote_71
Facebook: / antidote71agency
-
Hosts: Rich Mackey & Catelin Drey
Producer: Zac Hazen

About Antidote 71:
Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with.

Learn more about us. 👉 https://antidote71.com/