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This week on Cocktails, Tangents & Answers, we’re handing the mic to Rich Mackey, President and Owner of Antidote 71. He’ll talk with Catelin to discuss his career journey and other awesome perspectives on the industry. Tune in now!

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Connected TV (CTV) advertising has exploded in popularity, but many people believe you need a massive, five-figure budget to get started. In this episode of Cocktails, Tangents & Answers, we’re breaking down what’s fact, what’s fiction and what options actually exist for businesses that don’t have $10K to drop on a single ad campaign.

Ingredients:

• 2/3 oz Absolut Elyx vodka
• 1/4 oz Dry Sack 15-year-old oloroso sherry
• 1 oz pho broth*
• 1/4 oz lime juice
• 2 drops mineral saline (1 part kosher salt to 9 parts mineral water, such as Crazy -Water #4 from Texas)
• Garnish: cilantro leaf

Directions:

1. Add all ingredients into a shaker with ice and shake until chilled.
2. Strain into a shot glass.
3. Garnish with a cilantro leaf.

The Pho-King Champ is a modern, Vietnamese-inspired twist on the Bull Shot, replacing the beef bouillon with rich, aromatic pho broth. Created by Chad Solomon of Midnight Rambler in Dallas, it’s a bold little shot that blends vodka, dry sherry, house-made pho broth, and spices into an intensely savory, umami-packed experience.

Recipe Credit: https://www.liquor.com/recipes/pho-king-champ/

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This week, we’re examining three of the most controversial ads we’ve ever encountered. We’ll analyze why they missed the mark, the backlash they sparked, and what important lessons marketers can draw from each one. From tone-deaf messaging to campaigns that completely misunderstood their audience, these ads prove how quickly things can go wrong when brands don’t read the room.

Gin Sonic

The Gin Sonic (soda + tonic = “sonic”) has been popular in Japan for years, but only began to find a footing in the United States in the late 2010s. Now, many bartenders around the U.S. are making the light, refreshing cocktail in their bars, helping to spread its charms to drinkers more accustomed to Vodka Tonics and G&Ts.

Ingredients:

• 1.5 ounces gin (such as Roku)
• 2.25 ounces club soda
• 2.25 ounces tonic water
• Garnish: yuzu twist

Directions:

1. Fill a highball glass with ice, then add the gin, club soda and tonic.
2. Garnish with a yuzu twist.

Recipe Credit: https://www.liquor.com/recipes/gin-sonic/