Coach What Matters Podcast – Episode 2: Why Are We in Business: To Make Money

In this thought-provoking second episode of Coach What Matters podcast, host Amber Cash is joined by Cesar Flores, Founder of Coach What Matters, for a deep dive into one of the most common yet complex questions in business: How do businesses shift from chasing revenue to building value-driven growth?

Together, they explore the tension between chasing profit and delivering lasting value. Drawing from his 20+ years of executive coaching and leadership experience, Cesar unpacks how overemphasizing revenue as the primary measure of success can lead to short-term thinking, cultural burnout, and missed opportunities for sustainable growth.

Amber and Cesar discuss how a revenue-first mindset often creates tunnel vision at the executive level, causes disconnection across teams, and impacts employee engagement. Backed by data and real-world examples, they highlight how reframing success around customer value and a company’s “why” creates a more resilient, motivated, and high-performing organization.

The conversation also offers a practical framework for shifting toward a value-driven business model. From aligning your leadership teams and operational structures to understanding your ideal customer and building feedback loops, Cesar outlines how businesses can foster a self-sustaining ecosystem where revenue becomes the reward—not the goal.

Whether you’re a founder, executive, or team leader, this episode will challenge you to reflect on the story your business is telling—and whether that story is grounded in purpose.

Listeners are encouraged to visit www.CoachWhatMatters.com to check out previous episodes, explore the blog, and connect with the team for a consultation. You can also follow Coach What Matters on LinkedIn and Instagram for daily insights and strategies.

Stay tuned for more episodes as we continue to explore what it really means to Coach What Matters.

Episode Summary: Coach What Matters Podcast – Episode 1: Starting with Why

In this debut episode of the Coach What Matters podcast, host Amber Cash is joined by her three fellow founders of Coach What Matters—Cesar Flores, Leslie Szymborski, and Fejiro Sefia. Together, they share their decades of experience helping businesses tackle tough challenges and drive sustainable growth.

The episode dives into the core philosophy of Coach What Matters, beginning with the importance of "Starting with Why." Cesar explains how businesses can easily lose sight of their core purpose when distracted by revenue targets and short-term goals. He emphasizes that a clear and consistent "why" is essential for making decisions that align with the company’s long-term vision, ultimately fostering a purpose-driven, impactful organization. Fejiro and Leslie build on this by discussing how focusing on "why" attracts the right talent, drives performance, and aligns a company’s vision with its operational execution.

The team introduces their first offering, The Why Blueprint, a structured approach to creating sustainable success. They emphasize the importance of aligning executive leadership around core values, vision, and business metrics as a foundation for growth. Leslie and Fejiro discuss how The Why Blueprint helps organizations address strategy development and execution by ensuring leaders are aligned with the company’s purpose, while also building accountability and transparency across all levels.

The episode concludes with a focus on navigating organizational change effectively. Cesar warns against excessive change, stressing the importance of clear communication, transparency, and involving employees in the process to maintain morale and trust.

Listeners are invited to connect with Coach What Matters through their website www.CoachWhatMatters.com to request a consultation and check out their Blog or social media platforms for more insights.

Stay tuned for future episodes where the team continues to unpack valuable strategies to help businesses thrive!