I’ve seen a lot of change in the podcasting industry over the last decade. For business owners especially, these changes have created greater opportunities for your podcast to support your business. In today’s episode, I’m sharing the most significant changes from the past decade, plus what it means for your podcast in 2026 and beyond.

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Find It Quickly:

The gear and barrier to entry (2:48)

From “content” to “asset” (7:05)

Discovery has completely flipped (11:02)

The rise of AI (14:29)

What hasn’t changed (19:14)

Mentioned in this Episode:

Podcast Launch Kit: gaffincreative.com/podcast-launch-kit

Podcasting for Business: gaffincreative.com/coaching

Podcasting Gear List: gaffincreative.com/podcast-gear-list-for-clocking-in-with-haylee-gaffin

Episode 170: Why I’m Not Scared of AI as a Podcast Producer: gaffincreative.com/170-why-im-not-scared-of-ai-as-a-podcast-producer

Episode 124: An Introduction to Private Podcasts: gaffincreative.com/124-an-introduction-to-private-podcasts

Connect with Haylee:

Soundboard Society: gaffincreative.com/soundboard

Instagram: instagram.com/hayleegaffin

Website: gaffincreative.com

Hosted on Acast. See acast.com/privacy for more information.

I don’t want to guess what you want from this show—I want to hear it directly from you. While attending the Empowered Podcasting Conference, I had a realization: I don’t actually know who all of you are. I might know the listeners who DM me on Instagram, respond to an episode, or regularly share feedback, but there are so many of you listening quietly behind the scenes. And if I’m going to make this show as useful and relevant as possible, I want to change that.

So, I created a quick listener survey that should take about five minutes to complete. I want to know who you are, how you fit into the podcast industry, what you love about the show, what you’d like more (or less!) of, and which episodes have really stuck with you.

Take the Survey: https://docs.google.com/forms/d/e/1FAIpQLScbfDpAbG9o8yZ53mm-gXSVDNzUvtZply2UGhfo2T_ddxmRlA/viewform?usp=header

Review the Transcript: https://share.descript.com/view/6PdpRpc5xVU

Hosted on Acast. See acast.com/privacy for more information.

How do you know if your podcast is actually helping your business? There are a handful of signs that tell me almost immediately whether a podcast is supporting the business behind it, or just simply existing as another task alongside it. In today’s episode, I’m sharing the 7 signs that your podcast is out of alignment with your business.

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Find It Quickly:

Your podcast feels like another marketing task instead of an asset (1:28)

Your episodes don’t support your current business goals (3:03)

Someone could binge your show and still have no idea how to work with you (5:10)

Your content attracts listeners, but not your ideal client (6:56)

Your calls to action don’t match the journey you’re trying to create (8:14)

You’re measuring success with the wrong scoreboard (9:16)

You’re making podcast decisions before business decisions (11:04)

Mentioned in this Episode:

Podcasting for Business: gaffincreative.com/coaching

Connect with Haylee:

Instagram: instagram.com/hayleegaffin

Website: gaffincreative.com

Hosted on Acast. See acast.com/privacy for more information.