In this episode, I sit down with one of my all-time favorite clients, Joseph Clough. You may know him from his wildly successful hypnotherapy app with more than 3,000 audio sessions… but what most people don't realize is that Joseph struggled for years to build the business side of his coaching.

He was charging low prices, trying to help everyone, and wondering why his impact—and income—weren't matching the quality of his work.

Everything changed when he made one simple shift.

He stopped trying to serve the entire world…
and started serving the people he could help at the highest level:
entrepreneurs battling imposter syndrome.

That decision became the foundation for his premium Mind Mastery program—now responsible for transforming nearly 170 clients.

Inside This Conversation

• Why trying to help everyone actually dilutes your impact
Joseph shares how generalizing kept him invisible, and how niching down finally allowed his work to cut through the noise.

• The power of understanding your ideal client's real, internal problems
We talk about how Joseph began speaking directly to the fears and blocks his best clients were quietly battling.

• Getting over pricing fear
How Joseph moved past years of reluctance and learned to charge what his results were actually worth.

• Why high-ticket programs lead to better outcomes
We explore the mindset shift that turned his coaching from "information" into real transformation.

• Building a community that lifts every client higher
Joseph shares why creating a supportive environment became one of the biggest multipliers in his business.

We also dig into Joseph's personal journey with anxiety and imposter syndrome—and why coaches who've walked through the fire themselves often make the most powerful guides.

Connect with Joseph

Find Joseph here:
https://www.josephclough.com/

Work With Us

If you're ready to create your own high-ticket offer and attract clients the right way, apply here:
www.clientsondemand.com/apply

In this episode, I sit down with my good friend Jesse Elder for one of the most raw, unfiltered, and important conversations I've had in a long time.

So many brilliant coaches struggle to build a profitable business—not because they lack skill or heart, but because the game has changed. And most people are still trying to win using a rulebook that stopped working years ago.

Jesse and I get into all of it.

Highlights from the Conversation

• The "authenticity apocalypse"
Why AI is going to wipe out every coach who's faking it—and why the real, grounded, embodied coaches will rise to the top.

• Blending spiritual wisdom with strategic precision
How to integrate deep inner work with the practical actions that actually grow a business.

• Money as oxygen
Jesse's philosophy on treating money like breath, and the wild story of what happened when he gave away millions.

• The real spiritual path
Why starting a business will grow you spiritually faster than sitting in a cave, doing breathwork, or reading 200 self-help books.

• What humans can do that AI never will
The enduring advantage we'll always have—and why coaches who understand this will dominate the next decade.

A Key Insight I Share in This Episode

One thing I tell my clients all the time:

If you want real spiritual growth, don't go meditate in a cave.
Go start a business.

Because business will show you every fear, every story, every insecurity, every belief you've been avoiding… and force you to confront all of it.
That's where the real transformation happens.

This conversation goes deep into the mindset and energetic foundations of sustainable success—the kind where you hit your income goals and actually love your life.

Connect with Jesse Elder

Follow Jesse here:
https://www.facebook.com/timepiercer

Important Note

Results discussed in this episode are not typical. Building a successful coaching business requires dedication, skill development, consistent implementation, and often professional guidance. No income guarantees are expressed or implied.

What happens when a full-time Christian speaker realizes she's been called to train others to do what she does?

Robyn Dykstra transformed from traveling speaker to business owner, creating Christian Speakers Boot Camp—a program that trains women to write powerful signature talks, market to event planners, and build sustainable speaking ministries.

Robyn's Journey:
Started underpricing and undervaluing transformational work
Struggled with client acquisition beyond her immediate network
Moved away from exhausting launch cycles and low-ticket funnels
Built a 10-person team to deliver exceptional results
Helped hundreds of women launch speaking careers

Key Insights:
How to value transformation (saving marriages, launching businesses) appropriately
Why many coaches undercharge and how to shift that mindset
The importance of frameworks and systems over generic motivation
Building community with other entrepreneurs who understand your journey
Scaling through team-building rather than doing everything yourself

This conversation offers practical wisdom for coaches, speakers, and ministry leaders ready to turn their expertise into a leveraged, sustainable business.

Connect with Robyn: https://www.facebook.com/robyndykstraspeaks

Want help building your high-ticket coaching program?

Book a call: https://www.clientsondemand.com/apply

Follow Russ Ruffino: https://www.instagram.com/russruffino

Want to see the visual breakdown? Watch the full video version on my YouTube channel here: https://www.youtube.com/@RussRuffino

IMPORTANT DISCLOSURE: Results discussed represent one client's experience and are not typical. Most coaching businesses do not achieve these results. This content is for educational purposes only and is not personalized business advice.

You know what I love about real entrepreneurs? They don't make noise - they make moves.

Meet Gulliver Giles and Leesa Cosgrove. While most people were still figuring out their business model, these two were building something extraordinary.

And they just shared their entire $100M playbook with me.

WHAT YOU'LL DISCOVER:
→ How they dodged a $750K loss right before COVID hit
→ The "acquisition bender" that turned dying businesses into gold mines
→ Why Leesa can pack 3,500 people in a room (it's not "energy" BS)
→ The psychological reason everyone's broken post-COVID
→ Why Dan Kennedy's methods still crush in 2025
→ The difference between real wealth and guru theater

THE BACKSTORY: 2012, Frank Kern's mastermind. Most of us got stung by stingrays surfing. These two went back to the hotel, had drinks, and planned what became one of the most profitable high-ticket operations on the planet.

This isn't another "sales training" video. This is how you build legitimate wealth through systems that actually work - the same principles I used to scale to $100M+.

Perfect for coaches, consultants, and experts ready to ditch the guru BS and build something real.

TIMESTAMPS:
00:00 - WARNING: Why 90% of high ticket experts are frauds
05:25 - The Frank Kern mastermind origin story
10:40 - How Gulliver and Leela became the first in Australia
15:55 - The trust recession: Why everyone's been burned
21:10 - COVID's impact on emotional regulation and business
26:45 - Leela's acquisition strategy: 4-figure investments, 7-figure businesses
32:20 - Building a 100K+ reach across multiple platforms
38:15 - Alex Hormozi's $100M launch: Classic Kennedy principles
43:50 - Why automation fails and human connection wins
49:25 - The "Armor of God" objection handling system revealed
54:40 - How to separate yourself from the fake guru noise
57:30 - Where to learn more from Gulliver and Leela

💰 WORK WITH ME:
Ready to scale your business? Apply here: https://www.clientsondemand.com/apply

📱 CONNECT:
Russ Ruffino: https://www.instagram.com/russruffino
Gulliver Giles: https://www.facebook.com/saleswarlord
Leela Cosgrove: https://www.facebook.com/leela.cosgrove

Want to see the visual breakdown? Watch the full video version on my YouTube channel here: https://www.youtube.com/@RussRuffino

DISCLAIMER: Results not typical. These strategies worked for us - execution is everything. Business advice taken at your own risk.

#HighTicketSales #BusinessGrowth #Entrepreneurship

Michelle Coyle went from being a broke MBA graduate in 2009 (thanks, recession) to building a multiple-seven-figure coaching business - and her path was anything but typical.

Starting as a political field organizer (talk about rejection training!), Michelle eventually found her way to business consulting, then discovered the power of high-ticket group programs when we worked together.

In this candid conversation, Michelle reveals:

• How knocking on doors for politicians prepared her for sales (seriously)

• The mindset shift from consultant to coach that changed everything

• Why her clients started forming lifelong friendships (and even getting married!)

• The real reason most coaches stay stuck at $10K months

• How to have 5-figure sales conversations that feel authentic and ethical

Michelle's transparency about her journey - including the tough moments and breakthrough realizations - makes this essential viewing for any expert ready to scale their impact and income.

Ready to turn your expertise into a leveraged business? Book your Breakthrough call with us: https://www.clientsondemand.com/apply

Follow Michelle Coyle: https://www.facebook.com/michellelaree

Follow Russ Ruffino: https://www.instagram.com/russruffino

#EntrepreneurStory #CoachingBusiness #BusinessTransformation

Today I'm going to share something that completely surprised me. We tested a funnel that generated $13 for every $1 we spent on ads - but here's the thing, it goes against everything most coaches think they know about webinars. In this episode, I break down exactly what we did and why I think it worked so well. Fair warning: your results may be totally different, but I believe you deserve to know what's working for us right now.

What I Cover in This Episode:
🔥 The trust problem I'm seeing everywhere in the coaching space (and my theory on why it's happening)
💰 Real numbers from our test - I'll show you exactly what we spent and what we made back (no BS)
🎯 The webinar strategy that got us 90% show rates when our free ones were getting 30%
⚡ The psychology shift I noticed when people invested $27 vs getting it free
📈 Complete funnel breakdown - every step from Facebook ad to high-ticket enrollment

Why I Think This Works (You'll Have to Listen for the Details):
I dive deep into what I call the "trust recession" and why I believe prospects are more skeptical than ever. I also share my formula for building trust quickly - it's simple but powerful.
Plus, I walk through our exact webinar structure and why we charge $27 for something most coaches give away free. The psychology behind this might surprise you.
And here's something cool - 65% of people who bought the $27 ticket also upgraded to our $27 VIP option. I'll explain exactly what that includes and why I think it works so well.

The Real Numbers (What Actually Happened):

We spent: $10,000 on ads
We made back immediately: $5,000 from ticket sales
Final result: $65,000 in high-ticket sales
Net return: About 13x our investment

Important: These are our specific results from one test. Your results will likely be different based on your market, offer, and execution. I'm not suggesting you'll get the same outcomes.

Perfect If You're:
✓ Struggling with low webinar attendance
✓ Having trouble converting cold traffic
✓ Tired of attracting people who aren't serious
✓ Looking for a more predictable way to get clients

Want to see the visual breakdown? Watch the full video version on my YouTube channel here: https://www.youtube.com/@RussRuffino

Apply to Work With Russ Ruffino & Clients on Demand 👉 https://www.clientsondemand.com/apply

#highticketcoaching #businesscoaching #coachingbusiness

Meet Iddo Tal – a coach who went from struggling to enroll clients to consistently signing $5K+ premium clients with confidence.

Look, I get it. You're probably grinding it out for pennies on the dollar while watching other coaches land those big-ticket clients.

Iddo was EXACTLY where you are right now. Undercharging. Overdelivering. Hustling his ass off just to scrape together enough clients to pay the bills.

But then something clicked. Iddo made ONE simple shift that changed his entire business overnight.

He stopped playing small. He packaged his expertise into a high-ticket program. And he started charging what he was actually worth - $5K+ per client.

The result? Everything transformed. His confidence skyrocketed. His clients started getting BETTER results. And his business finally became predictable and profitable.

In this raw, unfiltered 34-minute conversation, Iddo pulls back the curtain on EXACTLY how he did it:

✅ The mindset breakthrough that shattered his scarcity thinking forever

✅ Why charging premium prices actually made his clients MORE successful

✅ How he conquered the fear and self-doubt that was keeping him stuck

✅ The exact system he uses to attract dream clients on autopilot

✅ His no-BS advice for coaches still trapped in the "time-for-dollars" hamster wheel

If you've been telling yourself that high-ticket coaching "isn't for you" or that your clients "can't afford it," Iddo's story is going to destroy every limiting belief you have.

This is proof of what happens when you stop playing it safe and start building the business you actually deserve.

TIMESTAMPS:

00:00 - Meet Iddo Tal

03:45 - The struggle before high-ticket coaching

09:20 - The breakthrough moment that changed everything

15:30 - Building a transformational $5K+ program

22:40 - How Iddo consistently attracts dream clients

30:00 - Iddo's advice for coaches still stuck in low-ticket

Learn more about Iddo's program here: https://raisetheround.com/

Follow Russ Ruffino on Instagram: https://www.instagram.com/russruffino

Ready to scale your own expertise? Let my team help you build a client-getting machine. Book your call here: www.clientsondemand.com/apply

Disclaimer: The client results featured are extraordinary and not guaranteed. Success requires dedication, a valuable skill set, and consistent effort. This content is educational only.

#HighTicketCoaching #CoachingBusiness #ClientSuccess #ClientsOnDemand

Important Disclaimers:

* Results mentioned are not typical and individual results will vary.

* This content is for educational purposes only and not financial advice.

Want to see the visual breakdown? Watch the full video version on my YouTube channel here: https://www.youtube.com/@RussRuffino

#highticketcoaching #businesscoaching #clientattraction #coachingbusiness