Today I'm going to share something that completely surprised me. We tested a funnel that generated $13 for every $1 we spent on ads - but here's the thing, it goes against everything most coaches think they know about webinars. In this episode, I break down exactly what we did and why I think it worked so well. Fair warning: your results may be totally different, but I believe you deserve to know what's working for us right now.

What I Cover in This Episode:
🔥 The trust problem I'm seeing everywhere in the coaching space (and my theory on why it's happening)
💰 Real numbers from our test - I'll show you exactly what we spent and what we made back (no BS)
🎯 The webinar strategy that got us 90% show rates when our free ones were getting 30%
⚡ The psychology shift I noticed when people invested $27 vs getting it free
📈 Complete funnel breakdown - every step from Facebook ad to high-ticket enrollment

Why I Think This Works (You'll Have to Listen for the Details):
I dive deep into what I call the "trust recession" and why I believe prospects are more skeptical than ever. I also share my formula for building trust quickly - it's simple but powerful.
Plus, I walk through our exact webinar structure and why we charge $27 for something most coaches give away free. The psychology behind this might surprise you.
And here's something cool - 65% of people who bought the $27 ticket also upgraded to our $27 VIP option. I'll explain exactly what that includes and why I think it works so well.

The Real Numbers (What Actually Happened):

We spent: $10,000 on ads
We made back immediately: $5,000 from ticket sales
Final result: $65,000 in high-ticket sales
Net return: About 13x our investment

Important: These are our specific results from one test. Your results will likely be different based on your market, offer, and execution. I'm not suggesting you'll get the same outcomes.

Perfect If You're:
✓ Struggling with low webinar attendance
✓ Having trouble converting cold traffic
✓ Tired of attracting people who aren't serious
✓ Looking for a more predictable way to get clients

Want to see the visual breakdown? Watch the full video version on my YouTube channel here: https://www.youtube.com/@RussRuffino

Apply to Work With Russ Ruffino & Clients on Demand 👉 https://www.clientsondemand.com/apply

#highticketcoaching #businesscoaching #coachingbusiness

Meet Iddo Tal – a coach who went from struggling to enroll clients to consistently signing $5K+ premium clients with confidence.

Look, I get it. You're probably grinding it out for pennies on the dollar while watching other coaches land those big-ticket clients.

Iddo was EXACTLY where you are right now. Undercharging. Overdelivering. Hustling his ass off just to scrape together enough clients to pay the bills.

But then something clicked. Iddo made ONE simple shift that changed his entire business overnight.

He stopped playing small. He packaged his expertise into a high-ticket program. And he started charging what he was actually worth - $5K+ per client.

The result? Everything transformed. His confidence skyrocketed. His clients started getting BETTER results. And his business finally became predictable and profitable.

In this raw, unfiltered 34-minute conversation, Iddo pulls back the curtain on EXACTLY how he did it:

✅ The mindset breakthrough that shattered his scarcity thinking forever

✅ Why charging premium prices actually made his clients MORE successful

✅ How he conquered the fear and self-doubt that was keeping him stuck

✅ The exact system he uses to attract dream clients on autopilot

✅ His no-BS advice for coaches still trapped in the "time-for-dollars" hamster wheel

If you've been telling yourself that high-ticket coaching "isn't for you" or that your clients "can't afford it," Iddo's story is going to destroy every limiting belief you have.

This is proof of what happens when you stop playing it safe and start building the business you actually deserve.

TIMESTAMPS:

00:00 - Meet Iddo Tal

03:45 - The struggle before high-ticket coaching

09:20 - The breakthrough moment that changed everything

15:30 - Building a transformational $5K+ program

22:40 - How Iddo consistently attracts dream clients

30:00 - Iddo's advice for coaches still stuck in low-ticket

Learn more about Iddo's program here: https://raisetheround.com/

Follow Russ Ruffino on Instagram: https://www.instagram.com/russruffino

Ready to scale your own expertise? Let my team help you build a client-getting machine. Book your call here: www.clientsondemand.com/apply

Disclaimer: The client results featured are extraordinary and not guaranteed. Success requires dedication, a valuable skill set, and consistent effort. This content is educational only.

#HighTicketCoaching #CoachingBusiness #ClientSuccess #ClientsOnDemand

Important Disclaimers:

* Results mentioned are not typical and individual results will vary.

* This content is for educational purposes only and not financial advice.

Want to see the visual breakdown? Watch the full video version on my YouTube channel here: https://www.youtube.com/@RussRuffino

#highticketcoaching #businesscoaching #clientattraction #coachingbusiness

What’s the fastest way to hit your goals in business?

My client, Vincent Holthouse, will tell you it’s not trial and error. It’s not grinding away for years hoping something clicks.

It’s simple: find the people who already have the results you want—and model what works.

In this 30-minute episode, Vincent breaks down how he applied that exact philosophy. He runs a thriving high-ticket coaching program in real estate, and once he decided to invest in mentoring instead of trying to figure it all out alone, his business scaled fast.

This conversation is for anyone who’s sick of spinning their wheels, tired of “figuring it out,” and ready to shortcut years of frustration by following a proven path.

Follow Vincent Holthouse: https://www.instagram.com/vincent.holthouse/

Key moments:

00:00 Get to know Vincent Holthouse

04:10 Vincent's Philosophy: Replicate, Don't Reinvent

09:15 Why Investing in Coaching is the Ultimate Shortcut

13:30 Finding a Mentor Who Can Actually Teach

17:50 The Power of a Higher Purpose in Business

22:10 Money as a Scorecard for Value Creation

26:45 Vincent's Advice for People on the Fence

Want to work together? DM me SECRET on Instagram https://www.instagram.com/russruffino

DISCLAIMER: Results not typical. Individual results may vary. Success requires dedication and proper application of strategies. This content is educational only.

Watch the full video version on my YouTube channel here: https://www.youtube.com/@RussRuffino

Most entrepreneurs fail not because they lack business knowledge, but because they're psychologically unprepared for the journey. Trust me, I learned this the hard way.

After building my $100 million coaching company, I'm sharing the 20 books that provided the mental framework for my success. Out of over 1,000 books I consumed during my entrepreneurial journey, these are the only ones that actually moved the needle.

In this deep-dive episode, I'm giving you my complete ranking system and explaining why mindset work isn't just "nice to have" – it's the difference between entrepreneurs who scale and those who sabotage themselves.

What Makes This Different:

Real rankings based on my 9-figure business results, not theoretical advice

Insights from working with 6,000+ coaching clients across all revenue levels

My honest assessment of which books are life-changing vs. just "really good"

Specific examples of how each book category applies to business challenges I've faced

The psychology behind why I think successful entrepreneurs think differently

Key Topics I Cover:

The map of consciousness and how I discovered emotional states affect business output

Why I learned negative emotions are messengers (not enemies) in entrepreneurship

My scientific approach to manifestation and goal achievement

Copywriting fundamentals that convert cold traffic (I still use these)

Ancient leadership principles I apply to modern business challenges

How I create systems that generate profit automatically

The difference between attachment and awareness in business building

Want to see the visual breakdown? Watch the full video version on my YouTube channel here: https://www.youtube.com/@RussRuffino

What if your greatest professional skill is one you don't even recognize? Dr. Becky Troy had a life-changing ability to help children with dyslexia but didn't see it as a business—until she had to.

In this 30-minute episode, you'll hear Becky's incredible story of going from a full-time teacher and mom of two to building a powerful online business in just 8 weeks. We break down the exact moment she realized her expertise was her ticket to making a massive income and impact.

Listen to learn how she helps kids achieve an average 49.6 percentile point growth in reading ability in just four months, and how she built the client-attraction system to find the families who desperately need her help.

In This Episode, We Discuss:

✅ The hidden neurology of the dyslexic brain and why traditional schooling fails.

✅ Becky's "Aha!" moment: Realizing her most valuable skill was right in front of her.

✅ The 8-week sprint: Building a business from scratch with only a few hours to work each day.

✅ Overcoming the "educator's guilt" of charging premium prices for life-changing results.

✅ The staggering results: How Becky's students achieve triple the progress of a normal school year.

Think your child might be struggling with dyslexia? Get clarity and find help on Dr. Becki's website: https://www.drrebeccatroy.com

Or follow her on Instagram: https://www.instagram.com/drrebeccatroy/

Ready to scale your own expertise? Let my team help you build a client-getting machine. Book your call here: www.clientsondemand.com/apply

Disclaimer: The client results featured are extraordinary and not guaranteed. Success requires dedication, a valuable skill set, and consistent effort. This content is educational only.

In this episode, I'm giving you the exact blueprint for what I'd do to build a multi-million dollar coaching business from scratch in 12 months.

I'll explain how my high-ticket model has generated over nine figures in sales and why charging premium prices gets you better, more committed clients. This is the fastest path to maximizing your income, freedom, and impact.

What I'll Cover:

* My step-by-step plan to build a multi-million dollar business in one year.
* How to structure and sell a high-ticket offer for $5,000-$15,000.
* The simple "Book a Call" funnel that turns strangers into clients in 48 hours.
* My 3-tier ascension model for scaling revenue: from a front-end offer to a $100K elite program.
* How to get started even with a small budget.

Important Disclaimers:

* Results mentioned are not typical and individual results will vary.
* This content is for educational purposes only and not financial advice.

Want to see the visual breakdown? Watch the full video version on my YouTube channel here: https://www.youtube.com/@RussRuffino

#highticketcoaching #businesscoaching #clientattraction #coachingbusiness #salestips

Apply to Work With Russ Ruffino & Clients on Demand 👉 https://www.clientsondemand.com/apply

See Real Client Results & Success Stories 👉 https://www.trustpilot.com/review/clientsondemand.com

https://www.youtube.com/@UCuxPtZqqPQEiBLR_vXJlz5g

In this interview, our client Alexei breaks down his wealth management coaching business that starts with high-ticket and goes to SUPER high-ticket. No $297 courses. No low-ticket nonsense. Just premium transformation for serious clients.

Here's what Alexi reveals:

• His 3-tier ascension model (TMS Elite → Quantum Mastermind → Quantum Community)

• Why starting with high-ticket actually makes transformation easier

• The "psychological profiling" process that sets clients up for success

• How to create invite-only programs that clients fight to get into

• The real reason most trading education fails (and how to fix it)

Alexei didn't build this overnight. His business partner has 12 years of experience, and Alexei has been refining this approach for 5+ years. These results are not typical of most coaching businesses.

But if you're tired of competing on price and want to build a business that actually transforms lives, this interview shows you exactly how it's done.

IMPORTANT: The success story shared represents one client's experience and is not typical. Most coaching businesses do not achieve these results. This content is educational only and not personalized business advice.

Work with Alexei: https://www.tradingsystems.com

Follow Russ Ruffino on Instagram: https://www.instagram.com/russruffino