In this episode, I sit down with one of my all-time favorite clients, Joseph Clough. You may know him from his wildly successful hypnotherapy app with more than 3,000 audio sessions… but what most people don't realize is that Joseph struggled for years to build the business side of his coaching.

He was charging low prices, trying to help everyone, and wondering why his impact—and income—weren't matching the quality of his work.

Everything changed when he made one simple shift.

He stopped trying to serve the entire world…
and started serving the people he could help at the highest level:
entrepreneurs battling imposter syndrome.

That decision became the foundation for his premium Mind Mastery program—now responsible for transforming nearly 170 clients.

Inside This Conversation

• Why trying to help everyone actually dilutes your impact
Joseph shares how generalizing kept him invisible, and how niching down finally allowed his work to cut through the noise.

• The power of understanding your ideal client's real, internal problems
We talk about how Joseph began speaking directly to the fears and blocks his best clients were quietly battling.

• Getting over pricing fear
How Joseph moved past years of reluctance and learned to charge what his results were actually worth.

• Why high-ticket programs lead to better outcomes
We explore the mindset shift that turned his coaching from "information" into real transformation.

• Building a community that lifts every client higher
Joseph shares why creating a supportive environment became one of the biggest multipliers in his business.

We also dig into Joseph's personal journey with anxiety and imposter syndrome—and why coaches who've walked through the fire themselves often make the most powerful guides.

Connect with Joseph

Find Joseph here:
https://www.josephclough.com/

Work With Us

If you're ready to create your own high-ticket offer and attract clients the right way, apply here:
www.clientsondemand.com/apply

In this episode, I sit down with my good friend Jesse Elder for one of the most raw, unfiltered, and important conversations I've had in a long time.

So many brilliant coaches struggle to build a profitable business—not because they lack skill or heart, but because the game has changed. And most people are still trying to win using a rulebook that stopped working years ago.

Jesse and I get into all of it.

Highlights from the Conversation

• The "authenticity apocalypse"
Why AI is going to wipe out every coach who's faking it—and why the real, grounded, embodied coaches will rise to the top.

• Blending spiritual wisdom with strategic precision
How to integrate deep inner work with the practical actions that actually grow a business.

• Money as oxygen
Jesse's philosophy on treating money like breath, and the wild story of what happened when he gave away millions.

• The real spiritual path
Why starting a business will grow you spiritually faster than sitting in a cave, doing breathwork, or reading 200 self-help books.

• What humans can do that AI never will
The enduring advantage we'll always have—and why coaches who understand this will dominate the next decade.

A Key Insight I Share in This Episode

One thing I tell my clients all the time:

If you want real spiritual growth, don't go meditate in a cave.
Go start a business.

Because business will show you every fear, every story, every insecurity, every belief you've been avoiding… and force you to confront all of it.
That's where the real transformation happens.

This conversation goes deep into the mindset and energetic foundations of sustainable success—the kind where you hit your income goals and actually love your life.

Connect with Jesse Elder

Follow Jesse here:
https://www.facebook.com/timepiercer

Important Note

Results discussed in this episode are not typical. Building a successful coaching business requires dedication, skill development, consistent implementation, and often professional guidance. No income guarantees are expressed or implied.

What happens when a full-time Christian speaker realizes she's been called to train others to do what she does?

Robyn Dykstra transformed from traveling speaker to business owner, creating Christian Speakers Boot Camp—a program that trains women to write powerful signature talks, market to event planners, and build sustainable speaking ministries.

Robyn's Journey:
Started underpricing and undervaluing transformational work
Struggled with client acquisition beyond her immediate network
Moved away from exhausting launch cycles and low-ticket funnels
Built a 10-person team to deliver exceptional results
Helped hundreds of women launch speaking careers

Key Insights:
How to value transformation (saving marriages, launching businesses) appropriately
Why many coaches undercharge and how to shift that mindset
The importance of frameworks and systems over generic motivation
Building community with other entrepreneurs who understand your journey
Scaling through team-building rather than doing everything yourself

This conversation offers practical wisdom for coaches, speakers, and ministry leaders ready to turn their expertise into a leveraged, sustainable business.

Connect with Robyn: https://www.facebook.com/robyndykstraspeaks

Want help building your high-ticket coaching program?

Book a call: https://www.clientsondemand.com/apply

Follow Russ Ruffino: https://www.instagram.com/russruffino

Want to see the visual breakdown? Watch the full video version on my YouTube channel here: https://www.youtube.com/@RussRuffino

IMPORTANT DISCLOSURE: Results discussed represent one client's experience and are not typical. Most coaching businesses do not achieve these results. This content is for educational purposes only and is not personalized business advice.