Client Retention vs. New Leads: What Actually Grows Your Business?
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Free Retention Made Simple Workbook https://retentionmadesimple.com/workbook
What's the difference between an audience and a community — and why does it decide whether people stay? In this episode, SAM talks with Marissa Loewen of The Good Gather about building spaces where people actually belong. Marissa has been creating in-person events since 2012 and now runs a live, 24-hour virtual community full of themed rooms, inside jokes, and real human connection. Together they dig into why "engagement" isn't what we think it is, how over-controlling a group quietly kills it, and why recognition and contribution are the heart of retention. Warm, funny, and full of ideas you can borrow whether your community is online, in person, or somewhere in between.
You can connect with Marissa here: https://createtherules.com/
✅ Client Retention Strategy: How to Keep Clients Longer 👇
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🌐 Website: https://www.retentionmadesimple.com
💼 LinkedIn: https://www.linkedin.com/in/sam-morrison-wilson
🎧 Podcast: https://www.retentionmadesimple.com/rms-podcast
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