In this episode of The Growth Class, host Phil Massiello interviews Deanna Wallin, Founder & CEO of Naples Soap Company.

Deanna shares how she turned a personal need for better skincare into a business that grew from a 300-square-foot retail shop into a health and wellness brand with 13 Florida stores, e-commerce, and wholesale distribution.

She discusses the importance of building a business around a real customer problem, creating strong product-market fit, and using customer lifetime value to guide growth decisions across retail and digital channels.

Deanna also shares how Naples Soap Company navigated major disruptions including COVID-19 and Hurricane Ian, diversified its revenue streams, and built resilience through e-commerce, wholesale, corporate gifting, and brick-and-mortar retail.

Naples Soap Company website: https://www.naplessoap.com

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There are a lot of "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.

They’re just regurgitating what they read in someone else’s book.

That’s not me.
I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.

And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.
We don’t just advise — we execute.
We write the playbook.

So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.

This show is real strategies, real tactics, and real talk.

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