Claudia Sandino spent up to a month building one content calendar in Google Sheets, then sent her boss four separate folder links so he could approve a single post. In this session she rebuilds that calendar as an interactive hub in Claude Design, edits it by talking to it, and says plainly where the tool still falls short.

What you'll take away

• Load your design system first: logo, fonts, colors, nothing more.

• Her calendar prompt, with dropdowns per platform and ownership tabs.

• Moving a week of posts to next month takes one sentence.

• No multi-person editing yet, so she hands off to Canva through MCP.

• Raw and unbranded, it invents data, so she reads every cell and checks the dates.

• She built a reels production tracker with the time she got back.

Chapters

00:00 Why spreadsheets stall social approvals

02:36 Load the design system before you prompt

03:11 Why the perfect prompt matters less than experience

03:52 The calendar prompt she typed

06:46 Brief in Claude, or go straight to Design?

09:00 The second pass on a clunky first draft

09:53 A month of building against one conversation

11:00 Why 80% of a post happens off-platform

11:50 Sharing it with a boss

12:41 Moving a full week with one sentence

13:36 The approval chain that cost four clicks

14:56 The limitations and her review pass

16:25 An Agorapulse data dump as a visual report

17:31 The reels production tracker

19:23 Where to find Claudia

Guest

Claudia Sandino is the Founder of Chief of Influence and a Social Media Director who has spent 15 years scaling brands from startups to the Fortune 500. She works at the intersection of AI automation and brand frameworks, helping teams move faster on content without losing the strategy behind it.

LinkedIn: linkedin.com/in/socialmediaclaudia

Website: chiefofinfluence.com

Instagram: @clauds.ai

Full breakdown, the prompts, and the free Episode 3 Blueprint

https://www.agorapulse.com/blog/ai-social-playbook/e3

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